Experienced Digital Analyst with a strong background in web analytics and tag management. Skilled in leveraging tools such as Adobe Analytics and Google Analytics to drive insights and optimize digital performance. Proficient in tag management systems including Adobe Launch and Google Tag Manager.Technical expertise includes JavaScript, SQL, and Python, enabling robust data analysis and automation. Adept in data visualization using Power BI, Google Data Studio, and Tableau, ensuring clear and actionable insights for stakeholders.Knowledgeable in lean product development and agile methodologies, facilitating efficient project management and delivery. Passionate about utilizing data to enhance user experience and drive business growth.