• Worked as a marketing performance analyst in Agile program Management that collects and reports data on how the lines of business performed over Month over and Year over Year using tools like tableau, excel. • Created a platform for growth strategist which identifies the key performance indicators which helped them take decisions on the amount spend. This includes extracting data using AWS redshift in timely manner from raw data feed and identifying the key performance indicators and analyzing the data using tableau, excel, based on their performance. • Analyze the performance of past paid media campaigns, delivering insights and growth opportunities to Marketing Managers and growth strategist using SQL for data extraction and Statistics for analysis. • Automate the Marketing Performance reports and scorecards for student lending, Commercial and content using tableau and power point. • Partner with media agencies and marketing partners to set-up regular data feeds that enables marketing mix and multi touch attribution modeling and translate complex insights into simple and actionable recommendations and developing creative approaches and methodologies to answer critical business questions and assess market potential. • Leverage the agile project management framework to focus on continues improvement of reporting, analytics, and insights generation from data mining, segmentation, customer profiling and quantitative analysis with goals of identifying retention opportunities.• Develop performance data and reporting for media channels including paid search, paid display, paid social, owned digital, tv, radio, events, content and continuously evolve marketing strategies as well as performance marketing and insight capabilities. • Manage the design and delivery complex analysis of performance of marketing effectiveness, test and learn agenda, key metrics and trends impacting the organization to determine prudent strategies and actions.

• Worked under different teams that collect and process the data and helps in investment • Constructed dashboards across various investment patterns using Tableau and helped executives to take decisions. • Analysed the weekly marketing performance by implementing python functions

• Worked as a data analyst intern to the organisation that collected information about all the assets given to its employees. Used data visualisation tools like tableau to show showcase the data. • Analyzed the usage of each asset from the employee and determined a strategy which helped the organization towards the cost cutting. • Performed regression models like linear and logistic and predicted the future usage of each asset from the employees • Introduced RESTful API and connected to a SQL database to add, delete, or update and edit data using HTTP