Senior Vice President Sales Marketing
CurrentAs the Senior Vice President Sales & Marketing, Rajasthan- Increased market share from 16% to 24%, replacing Ambuja as a price leader in the market, making UltraTech price Rs. 2-8 higher than competitors-Standardized a single price for cement across all depots in Rajasthan-Managed channel partner of 1200 dealers and 3000 retailers to drive market share revenue.-Responsible for the business of around 350 Cr per month and sales volume of 4 lakh ton per month-Works on principle of 4 metrics. a.) Highest Market Share b.)ΔMarket ShareΔEBITDAc.)Highest EBITDA d.) Highest-Smoothly handled merger and integration of Binani with UltraTech in the Rajasthan Market- Creative and eƦective marketing techniques implemented to strategize sales and develop strong customer preference through brand marketing & optimal distribution channel planning.