At Skanda Marketing Communication Solutions, I set up the startup and scaled operations with new client assignments, transforming communication strategy planning and crafting scientific communication content to meet defined KPIs. My achievements include developing and rolling out blogs, mailers, and newsletters in the crypto, banking, and finance industries, creating integrated digital marketing campaigns, excelling in copywriting for social media and video scripts, and generating… Show more At Skanda Marketing Communication Solutions, I set up the startup and scaled operations with new client assignments, transforming communication strategy planning and crafting scientific communication content to meet defined KPIs. My achievements include developing and rolling out blogs, mailers, and newsletters in the crypto, banking, and finance industries, creating integrated digital marketing campaigns, excelling in copywriting for social media and video scripts, and generating impactful content and communication strategies. I have collaborated with stakeholders to improve the performance of vendors who are into the content space. Have also planned and launched teaser content campaigns on Instagram and Facebook, reviewed and restructured Quora profiles, authored blogs on various industries, and devised digital and social media strategies to connect with target groups.I have developed content marketing strategies, ensuring long-term client retention, suggested content strategies for press releases and B2B websites, leveraged Google Analytics and AdWords to optimize content strategy, overhauled content development for e-books, brochures, and marketing literature, and collaborated with CXO-level staff to design successful advertising campaigns. My work includes creating LinkedIn captions for employer branding, conceptualizing performance reporting, assessing user psychology across digital channels, developing PR campaigns and event management plans, formulating annual brand management plans, and creating content strategies for European expansion of the crypto exchange entity. I have also maintained relationships with media agencies and vendors for online, TV, and print advertising to support brand growth and business objectives. Show less

As Chief Tagging Officer at Accenture Marketing Operations, I reported to the Vice President and led an 18-member team in creating strategic communication collaterals on global banking themes for a client who was a Swiss multinational bank. The client was unhappy with the deliverables of the previous team. My role involved conducting a thorough requirement analysis to meet specific key performance expectations. This resulted in the successful retention of a dissatisfied client, that is UBS.… Show more As Chief Tagging Officer at Accenture Marketing Operations, I reported to the Vice President and led an 18-member team in creating strategic communication collaterals on global banking themes for a client who was a Swiss multinational bank. The client was unhappy with the deliverables of the previous team. My role involved conducting a thorough requirement analysis to meet specific key performance expectations. This resulted in the successful retention of a dissatisfied client, that is UBS. This effort transformed client satisfaction and within four months Accenture bagged an additional $25 million contract.I curated high-quality content for a Microsoft US pilot project in areas such as AI, IoT, ML, Predictive Maintenance, and Big Data Analytics. The exceptional standards achieved in these projects led the client to stop reviewing deliverables and directly submit them to their marketing department. My contributions earned multiple accolades from Accenture, including the Whizkid Award, Spot Award for knowledge enhancement, and Best Ideas Award.Throughout my tenure, I focused on delivering impactful communication strategies and maintaining high client satisfaction levels. My leadership and strategic vision were instrumental in driving successful project executions and enhancing team performance, establishing a strong foundation for future growth and excellence in communication operations. Show less

At Asymmetrique Communications Pvt. Ltd., I served as Manager of Platforms & Communications, reporting to the Managing Director. Leading a team of 9 professionals, I managed the client portal to drive traffic and enhance user engagement, aligning content and campaigns with key performance indices.My role involved leveraging deep consumer insights derived from behavioral and motivational research to pioneer a modern, integrated approach to brand building. I actively participated in… Show more At Asymmetrique Communications Pvt. Ltd., I served as Manager of Platforms & Communications, reporting to the Managing Director. Leading a team of 9 professionals, I managed the client portal to drive traffic and enhance user engagement, aligning content and campaigns with key performance indices.My role involved leveraging deep consumer insights derived from behavioral and motivational research to pioneer a modern, integrated approach to brand building. I actively participated in demand generation initiatives, consistently delivering optimal results. I played a pivotal role in crafting impactful marketing collateral, including fliers, brochures, case studies, and whitepapers.As a change agent, I streamlined activities and mentored team members to elevate the quality of their deliverables. I successfully redesigned the content strategy, significantly increasing the client portal's readership from 100 to 10,000 visits. Additionally, I implemented operational models that extended the average duration of reader engagement from 1 to 20 minutes, enhancing overall content effectiveness and user satisfaction.My tenure at Asymmetrique Communications underscored my ability to drive strategic initiatives, optimize team performance, and achieve measurable outcomes in marketing communications within strict deadlines and diverse digital environments. Show less

Role: Reported to the Editor, led a team of 8, to edit & plan layout of pages on the automobile, business, and travel, coordinated with the Marketing Team to generate advertising revenue for the magazine

Role: Maintained relationship with agencies to roll out innovative communication strategies to enable clients achieve ROIs. Conceptualized new marketing communication projects to develop creative media strategy game plan as well as execute creative campaigns across all platforms- TV, video, digital, search, print, radio and outdoor advertising. Directed content design & development, media planning & execution, media tracking & mapping and campaign execution.

Role: Successfully steered a strategic content project for UK operation; prepared and implemented project plans with recommendations for process improvement for seamless functioning of project with significant cost savings for the client

Role: Spearheaded content & communications project for the Asia Pacific, encompassing creation of edit calendar for every quarter together with editing of credit research documents & equity reports besides writing of business case studies & whitepapers

Role: Drafted news and feature articles & edited pages on diverse themes including celebrity profiles for lifestyle and culture, latest developments in Bollywood, health, and entertainment for Bombay Times, a daily supplement in Mumbai edition

Role: Deciphered best editorial strategy for the newspaper & monthly business magazine- Indian Management journal; also shared need-based article ideas to junior staff writers & freelancers. Planned cover story & engaged in writing in-depth case studies for the magazine on topics like customer experience management, supply chain management, performance appraisals, 360-degree feedback system & change management

Role: Prepared articles on marketing news trends and developments for FMCG companies in the marketing supplement efe; authored news features on marketing & branding strategy of companies spanning a wide gamut of sectors