Leadership:• Ideating on story boards for top management and help build thought leadership on key industry trends• Identifying sourcing speaking opportunity for leadership during industry events/union budget/events & business delegationCorporate Communication & PR:• Conceptualizing strategic and tactical communication plans for various stakeholder segments at organizational and business unit levelSocial Media & Marketing Communication:• Planned concept and communication plan for Leadership & Organization social media accounts; contributed towards the success of Social Media Campaigns through media analytics, KPIs, and dashboardsBrand Activation: • Managing marketing collaterals, Print Advertisements, digital marketing & brand campaigns including creative development, website refreshes, newsletter marketing and all agency deliverables

• Logos design & Mnemonics design for promotions.• Designing of Leaflet, Banner, Dropdown, Poster, Backdrops, Floor Graphics, E-mailer, Façade Elevation, Standee, Dangler etc.• Responsible for designing of advertisement and all type of promotional material and printing delivery of POSS Material to PAN India stores.• Support new launches & promotions rollout & ensure consistency in brand imagery within the stores.• ATL/BTL Planning – Outdoor activity, Radio Ad, News Paper Ad, Magazine ad, On Ground promotions.• Working closely with the designing team & coordination with Vendor & Design Agency.• Layout Visual Merchandising Standard for One Mobile & Axiom Telecom lines of Business.• Develop vendors capable of delivering Visual, Communication & Promotional tools.• VM Kit design for Axiom & One Mobile.• Implementation of Planogram and generate SOH in PAN India store• Design Negative spaces branding in stores. Window Display, Brand identity, Façade display.• Value Engineering, Design Engineering & cost deduction.

• Creation of design solutions, from concept to completion, in a wide range of graphic applications.• Responsible for conceptualization and implementation of design solutions that meet marketing strategies.• Leading the team of junior designers to create concepts, comps, layouts and final art.• Track all incoming and outgoing advertisements.• Provide the process training whenever it’s require & implement in process workflow.• Conceptualization and design Newspaper Advertisement (Real estate, automobile, Seasonal, Spec ads)• Designing of Emailers & Web banners.• Monthly process training for team members and get ensure for quality of work within the given timeline.• Preparation of communication & advertisement strategy.

• Advertisement designing for Amway, ONGC, BSES, Crompton Greaves.• Print Ads, Marketing & promotions, E-news Letters designing and execution.• Posters & panels designing for exhibitions.• Brochure design, Visual Merchandising & Client presentation.• Brand promotions, Marketing Strategy & execution.• Print artwork layouting & printing.• Process Strategy defines.• Client servicing, On ground activities, BTL/ ATL planning & execution• Conceptualization & implementation of Marketing campaign through print, web & OOH media.