Developed sales and marketing apps on Salesforce.com platform using CRM Process. Involved in Salesforce.com Application Setup activities and customized the apps to match the functional needs of the organization. Interacted with various business team members to gather the requirements and documented the requirements. Designed and developed SFA based Application on Force.com Platform in Salesforce.com environment with Apex programming language at backend and Visual-Force pages as user interface. Used Sales Force Automation (SFA) for Sales Lead Management, Account and Contact Management and Approvals and Workflow. Implemented the requirements on Salesforce.com platform and Force.com IDE Plug-in Followed agile methodology. Perform detailed analysis of business and technical requirements and designed the solution by customizing various standard objects of Salesforce.com (SFDC) and other Platform based technologies like Visual Force, Force.com API, and Web Services. Defined Lookup and master-detail relationships on the objects and created junction objects to establish connectivity among objects.

Level and Field-Level security and configured their sharing settings. Involved in gathering customer requirements from business user teams spread over the Sales, Marketing and Customer service. Involved in creating gap analysis document, clearly identifying the data, business process and work flows of the organization with respect to salesforce.com implementation. Developed and Customizing salesforce.com application based on the user needs. Developed field & page layout customization for the standard objects like Account, contact, Leads. Maintained and gave permissions to communication templates based on Profiles. Performed Data Analysis and migrated data from SQL Server database to sales force. Involved in Accounts Merging, maintaining Public Groups. Created Reports and Dashboards as per the customer requirements. Worked on Record Types, Validation Rules, Triggers and Page Layouts. Worked with senior team members to analyze of each product and its competitor, to integrate new product, and optimize existing products. Imported accounts and contacts data through Import Wizard. Worked on data migration from databases to SFDC using Data Loader. Build the organization’s role hierarchy by adding the Roles as per the organization structure and created custom profiles to satisfy the organization’s hierarchy.

Worked closely with sales team and business analysts and performed detailed analysis of business and technical requirements. Designed the solution by customizing various standard objects of SalesForce.com (SFDC). Implemented the requirements on Salesforce.com platform and Force.com IDE Plug-in using Eclipse. Communicating with executive management on project status and overall project progress against target. Involved in Salesforce.com Application Setup activities and customized the apps to match the functional needs of the organization. Closely worked with SalesForce.com consultants while implementing the solutions for the requirements. Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, and Reports and deployed the Custom objects, Page layouts, Custom tabs, Components. Created the workflows for automated lead routing, lead escalation, alerts and custom coaching plans. Created Custom Objects and defined lookup and master-detail relationships on the objects and created junction objects to establish connectivity among objects. Created various profiles and configured the permissions based on the organizational hierarchy requirements. Created page layouts, search layouts to organize fields, custom links, related lists, and other components on a record detail and edit pages. Created workflow rules and defined related tasks, time triggered tasks, email alerts, filed updates to implement business logic.