Leading the design efforts for digital properties of Zee Media Digital, including websites, Mobile apps, PWAs, and AMP pages. Zeenew.com, india.com, wion.com, techlusive.in, screenbox.com, www.zeebiz.com, cricketcountry.com, www.bollywoodlife.com, thehealthsite.com. Product management for techlusive.in, screenbox.com and mylord.in

• Perform user acceptance tests, define feature lists, and develop user personas from scenarios of user and interaction models.• Design and defining visual styles for web and mobile devices along with branding and social media graphics.• Develop process flows, wire frames, and mock-ups to effectively conceptualize and communicate high-level design strategies and detailed interaction behaviours• Focus on deep and continuous understanding of needs of customers, end users, and stakeholders for B2B and B2C web and mobile products.• Responsible for the quality and execution of design throughout all phases of a project• Grow, motivate and lead a team of UX/UI designers and serve as a point of escalation for challenging UX/UI problems.

• Establish UX research practice (interview users and test ideas) to enhance our product experience. • Establish UX architecture or interaction team who can define and create information architecture, guidelines for navigation and clearly document rules for web and mobile products.• Managing teams of art directors, videographers and designers.• Ensure all the organisations or client’s visuals are consistent with the overall brand.• Working closely with sales &marketing team for branding and marketing communication.

Responsibilities;• drive the product design through the whole lifecycle, from early definition and analysis, to test and customer installation • team management and vendor management• create brand identity for existing and new products• producing designs for both internal and external communications.• providing design inputs for Blogs, websites and social media.• presentations and marketing material• stay updated of advances in interactive techniques, technologies , methods, and adapting to rapidly evolving industry trendsMajor projects; UX/UI• for Educomp smartclass CTS, used in classrooms of over 10000 schools in India• for Educomp English mentor, a desktop based English Language Lab• for (MNC on behalf of LLF) Flash course to Html5 that runs in 39 countries in 16 languages• for (MNC on behalf of LLF) Windows 8 app, help guide and epub reader• for Educomp smartclass CTS android app• for smartclassonline.com and themillenniumschools.com• for workflow management systems (Facility, license, content)that include workflow engine, version control, content sharing, access and privileges, creation templates, resource library.Concept & design • for marketing initiatives for 10-12 in house products (brochures, presentations)• Concept & design for Educomp in various events like DIDAC, BETT

Responsible for designing visually stunning user experience that address business, brand, market, and user requirements, including the visual design of screen layouts, color palettes, typography, and user interface elements. - Conceptualization and development of Websites, Flash Animations, Software Interfaces, and Corporate Presentations and Brochure designs- Visualize and design concepts on the basis of requirements communicated in a variety of forms, ranging from a single; paragraph description of client requirements to a well-detailed design suggestion document- Work with the team of third-party technical and design professionals and direct/mentor junior designers for design activitiesMajor projects; UX/UI• for Educomp smartclass web, used in classrooms of over 10000 schools in India• for Educomp O3, in collaboration with intel• for (MNC on behalf of LLF) help guide and epub reader• for mathguru.com• for takshilaschools.com, universal academy.com and mussourieinternational.com• for workflow management systems (Facility), creation templates, resource library. Concept & design • for marketing initiatives for 12-20 in house products (brochures, presentations)• Concept & design for Educomp in various events like DIDAC, e-asia, e-india

- Vendor training for e-learning content development- Multilingual content conversion for K-12 content- Analysis, requirement gathering and planning for website and sales demos.- Supervising creation of marketing material done by agencies, interface between the agency and marketing team.

• Worked on CBTs for various reputed schools (Story boarding, composition, character and instructional design, image retouching)• Company’s catalogue and brochure .