Tarun Talwar Email & Phone Number

Mumbai, Maharashtra, India

- Mosaic Wellness is a platform of digital first health clinics owned and operated under one house, with each of them working together toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace. - The role includes ownership of On-App optimization and Off-App channels with an objective of maximizing revenue by increasing the customer lifetime value.- Lead & Operate all owned marketing channels like Push Notifications, WhatsApp, Email, SMS etc. to maximize incremental revenue by intelligent segmentation.

Mumbai Area, India

- By fostering a culture of experimentation and continuous improvement, I have implemented innovative tactics to enhance user engagement, increase customer lifetime value, and drive sustainable revenue growth.- Leading a cross-functional team, collaborating closely with marketing, sales, tech and product stakeholders to align growth initiatives with business objectives.- A comprehensive understanding of market trends and customer behavior allows me to develop targeted strategies that optimize conversion rates and enhance customer acquisition.Key Skills:- Growth Strategy- Data Analysis and Insights- Conversion Rate Optimization- Customer Acquisition and Retention- Cross-Functional Collaboration- A/B Testing and ExperimentationCurrent role includes:- Driving discovery, trials and engagement with the right content. - Driving watch time on the platform and hence increase the overall Ad revenue. - On-platform Marketing for Entertainment Content including New Content Launch, Awareness of Sustenance Content, Improving platform frequency through up-sell and cross-sell- Forecast and monitor content performance, track progress, understand sources of variance & strategize to fill the gap- Cross selling & Up selling content categories to viewers, for example Entertainment to Cricket viewers, persuading Freemium users to upgrade and buy a subscription.- Partnering with the analytics on customer behavior insights in order to develop analytical models for marketing automation for churn prevention.

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

New Delhi Area, India

- Owned the growth initiatives across platforms and Drive User Engagement & Retention Matrices like Time spent on Platform, Frequency and Recency of Usage etc. - Improving both click-through & conversion by optimizing creative and targeting. - Hands on experience of managing delivery platforms (CleverTap, MoEngage etc.)- Discovering insights from user journeys and behavior to chart out and implement changes to reduce friction in the user journey. - Persona based Re-targeting.

Noida Area, India

- Deploy life cycle management strategies with an aim of solving day to day problems and to maximize customer stickiness and longevity in order to improve the overall subscription revenue of the organization.- Induce repeat recharge behavior amongst high churn probable subscribers and promote upgrades amongst lower churn probable subscribers.- Partnered with the Analytics team and provided insights on customer behavior in order to develop analytical models for marketing automation.

New Delhi Area, India

- Segmentation basis recharge behavior and upselling and cross selling basis content usage - Identify subscriber needs and partner with product teams to improve the customer experience

Mumbai Area, India

- Manage segmented Data offers for Madhya Pradesh (Leading Circle)- Execute strategies by running marketing campaigns across media like PCN, USSD & SMS channels- Track consumer product metrics and analyze effectiveness of campaigns. - Segmentation of the user base, campaign planning, calculating the takers of the campaigns, revenue uplift and net contribution

Chandigarh Area, India

Pune, Maharashtra, India

Mumbai Area, India

1) Being a part of an agency like JWT and working for Clients like Croma and Godrej was in itself a great learning experience2) Getting to know the pros and cons of the famous shopper loyalty programs from all around the globe was one of the key learning.3) Got to learn how to do an in-depth analysis through instruments of secondary research like case studies and make use of them.

New Delhi Area, India

A detail analysis to measure the consumer satisfaction of Indian Overseas Bank

Post Graduation Diploma In Management, Marketing

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General, First Division

Activities and Societies: Drama Society

Hsc, Cbse, 2007

Ssc, Cbse, 2005