For Sellers: Build compelling market positioning strategies to sell for the highest profit. Design customized strategy that maximizes exposure across all outlets, and ensure a property catches the right eyes. Leverage the current climate to inform clients about pricing, positioning and marketing.For Buyers: Navigate the market and achieve the highest possible ROI. Guide through every step of the process, from initial search to closing contract, and facilitate a smooth, successful transaction along the way.→ Known for enthusiasm, commitment, strategic insight, critical thinking, creativity, collaboration, and passion for taking on aggressive challenges in fast-paced and competitive environment.→ Superior interpersonal and communication skills, capable of resolving range of complex issues to peak performance while driving collaboration among multiple parties.→ Intellectual agility and capacity for original thought. Delivery of best in class service.

Facilitate Real Estate transactions for co-ops, condos, condops, and townhouses for sellers, buyers, investors, and renters.

Responsible for dramatically shifting the bank’s approach to communicating the employer brand, employee value proposition to employees and job candidates and the bank’s social conscience efforts.Evangelist for brand building throughout all prospective employee outreach channels and centers of influence in the communities we serve.Deliver new dimension of brand experience, market engagement, and innovation for employees, customers, and prospects.Lead the creation of strategies that leverage a rich integrated mix of media and tactics; including, but not limited to PR, advertising, search, acquisition, social, .com, segmentation, sponsorships, and strategic partnerships.Leverage customer and market insights to drive innovation, brand differentiation and loyalty, with the goal of attracting new clients and driving revenue growth.ACCOMPLISHMENTS: Developed and executed new employer brand strategy; launched innovate careers microsite; developed and executed branding of the bank’s giving back program; dramatically increased awareness of the investment the bank makes in the communities it serves; corporate rebranding; new product launches; led multiple customer segmentation and targeted messaging pilot programs focused on improving ROI across the bank's acquisition and retention strategy.

Retain and grow Chase card business by delivering marketing solutions that maximize revenue and profitability for assigned products and services. Manage marketing budget to align product, marketing and sales strategies, and objectives. Develop and execute end-to-end marketing.ACCOMPLISHMENTS: Given exceptional performance and transitioned to the team; determined business requirements and executed on approved plans.

Launched the Citi Chairman American Express Card targeting ultra affluent, high net worth target audience by delivering internal and external communication touchpoints, including, but not limited to branding, card design, welcome kit, microsite, PR, exclusive launch event, editorial newsletters, etc.Managed for card communication with partners to ensure execution of all pieces.ACCOMPLISHMENTS: Developed positioning for new product launch; launched cutting-edge microsite; demonstrated change leadership by building compelling business cases and creating shared visions; focused on vision and help drive results against clearly defined objectives.

Launched high-end women’s accessories [hand-made cuffs] with zero outside funding.Develop design concepts and production of one-of-a-kind handmade cuffs.Identify specialty boutiques in domestic metropolitan/cosmopolitan cities – opened six accounts in first quarter of product launch.

Developed and executed marketing campaigns for the bank’s core, deposit, loan, and card products as part its retention, acquisition, and cross sell strategy via on- and offline, branch merchandising, and event tactics.ACCOMPLISHMENTS: Developed marketing program that resulted in the second fastest growing retail product while increasing balances; built online banking tool; rebranded bank website for enhanced user experience.

Developed and executed campaigns for events based on analysis, historical response, ROI, and market trends.Analyzed and tracked marketing efforts to refine and improve results; managed marketing budgets.ACCOMPLISHMENTS: 
Managed client relations, and project deliverables; assessed communication needs; developed communication strategy and plan for deployment.

Drove marketing projects from strategy to execution with client partners.Educated partners about Student Advantage’s products and services for cross/upsell to identify new revenue opportunities.Organized internal team members to recruit, train, and manage onsite staff. ACCOMPLISHMENTS: Developed new business channel and college campus promotions; significantly contributed to building relationships with business partners through seamless campaign management and execution; aligned company and partner business requirements to the appropriate solution.