Tarun Banda Email & Phone Number

New York, Ny, Us

New York, United States

Marketing and Ad Platform product leader at DraftKings, Managed a team of PMs overseeing - MarTech Tech (Email, Push, In-app) Automation, personalization, frequency, etc..- Promo allocation, ROI, and personalization- ROI for Ads (Social, Programmatic, Search, CTV)- SEOLead Automation and Optimization for $2B in promo spend and $300M in Ad Spend

New York City Metropolitan Area

Amazon SSP - Amazon Publisher Ad Server Decisioning - Publisher Monetization - Dynamic Allocation, Pacing AI, and Podding AI - NFL TNFADSP - Targeting - Targeting UI/UX, Audiences (1st party & 3rd Party) - Contextual Targeting & Measurement for 3rd Party Supply on ADSP

Owned channel optimization product for performance marketing channels * Pioneered Uber in-house programmatic display bidder, Won 2x AdExchanger industry award, including top overall in 2019.* Built ML ROAS based auto-bidders for Social, Search, and Job Board* Lead company wide cross functional team and launched Apple ATT and GDPR consent for all Uber core products (Rider, Eater, Earner).* Drove PM Bootcamp (new PM onboarding) end-to-end as a volunteer to solve onboarding gap.

Responsible for strategizing vision and roadmap for machine learning and customer journey (Experiences) products to remove manual guesswork and enable delivery of a truly personalized message to consumers. * Overhauled Customer Journey Product* Built Optimal Path, to enable AI lead goal conversion journeysKahuna is smart marketing automation software that empowers consumer marketers to personalize journeys for millions of consumers in seconds, meeting their expectation of a highly customized experience every time. Using AI technology and a cross-channel approach, we help brands understand and effectively communicate with their customers at the individual level, leading to superior business outcomes.Kahuna is trusted by Yahoo, Yelp, Dollar Shave Club, Overstock, HotelTonight, Travelzoo, and hundreds of other companies. The company was founded in 2012 and has raised $58M in funding from top investors, including Sequoia Capital, Tenaya Capital, and SoftTech VC.

Owned the CustomerProtect product (90% of Agari revenue) and Respond Product* Launched Respond product* Chaired Customer Protect to the two highest earning quarters in Agari history.* Successfully launched features targeted at reducing revenue churn

Sunnyvale, Ca

Generated ML modeled actionable end-user profiles using website contextual data, which enabled businesses to monetize and acquire look-alike users. Defined product vision and product requirements. Built using.

Master Of Science (M.S.)

Bachelor Of Science (B.S.)