1. Created functional specifications documents, user stories, BRDs, and quality assurance plans to ensure a smooth workflow. My work helped to identify gaps in the existing system and provided a roadmap for future improvements.2. Used data visualizations and reporting for easy consumption by all stakeholders. My work helped to identify key trends and insights that were used to make informed business decisions.3. Understand client's requirement related to Adobe Target projects, strategized long and short term usage of the tool, planned personalization activities and create reports to understand the impact.4. Adobe Target Implementation and Optimization: Spearheaded the successful implementation of Adobe Target for diverse clients, customizing and optimizing their websites for enhanced user experiences and improved conversion rates.5. Data-Driven Decision Making: Leveraged advanced analytics and A/B testing techniques to make informed recommendations, resulting in a proven track record of achieving significant conversion rate improvements and revenue growth.6. Cross-Functional Collaboration: Collaborated closely with cross-functional teams, including design, development, and marketing, to seamlessly integrate Adobe Target into clients' existing workflows, ensuring alignment with their business objectives.7. Client Relationship Management: Built and maintained strong client relationships by providing expert guidance, detailed progress reports, and clear communication, leading to high client satisfaction and repeat business engagements.8. Innovation and Continuous Improvement:: Actively introduced innovative strategies and kept abreast of industry best practices, staying up-to-date with Adobe Target's latest features and functionality to drive ongoing improvement in clients' digital marketing efforts.

· Developed strategic growth plans for digital growth and led the execution plans in India and overseas. · Worked closely with marketing, sales, and product teams to execute partnership deliverables with Inmobi, Paytm, Airtel, Voot, Truecaller, and Taboola.· Strategized and executed million-dollar campaigns, received 41% quality leads, and improved admissions by 120%.· Improved user journey by working on content marketing and UI on landing pages, achieved 1 million users on the website per month, and reduced bounce rate to 75%.· Ideate, build & execute customer lifecycle campaigns to increase repeat behavior & LTV of existing users, reduced the CAC by 60%,Developed new scoring techniques by driving initiatives such as marketing performance reports, reporting a 35% marketing performance increase in 6 months.· Increased site traffic by 85% by developing, executing, and measuring integrated, multi-channel marketing strategies to increase agency awareness which generated and nurtured leads, and also supported business development efforts.· Gained an increase in annual revenue by 60% through organizing and implementing direct and digital marketing strategies.· Managed a $1.5 million marketing budget while creating a budget surplus with consistent sales.· Analyzed 1500+ responses to a consumer survey to evaluate brand perception and customers' willingness to pay.

Achievements-1. Developed the FY22 go-to-market strategies, outlined the marketing plans and budgets for next financial year for the international markets including video marketing, digital outreach, analytics,& social media.2. Worked on high-impact, integrated communications projects include public relations, alumni development, student recruitment, and content marketing, that achieve results.3. Leading PR strategies including press releases, paid advertorial, 1-1 thought leadership interactions, and media buying with OTT, secured over 188 media hits, tapped over 80-100 prominent media.4. Ownership of all marketing & brand monetization initiatives across offline and digital channels. Received 186M impressions and 75000 circulations across India.

Global Knowledge is a worldwide corporate training provider in over 18 countries. I was hired to lead 8 team members to streamline extensive strategies for brand awareness across all social media platforms.Roles and Responsibilities:1. Developed brand narrative, strategy and marketing plan. Brainstormed and run 360degree marketing 2. Managed & implemented SEO & Google AdWords strategy resulting in 100% increase in new users·3. Delegated and coordinated team of cross-functional SMEs to gain 3 key accounts including Google, IBM and Salesforce. 4. Developed, executed, & optimized campaigns with a 25% rise in brand awareness & 3x increase in cross-media exposure

iPrimeData was an India based analytics and technology start-up providing advanced analytic models of business process.Roles and Responsibilities:1. Leveraged 10-month analytical data review, presented metrics in Microsoft Excel to collaborate with key start-up stakeholder groups determining improvements and strategies to acquire new customers· Created strategy to increase visitor duration on website by over 3 minutes through researching customer behavior trends· Governed innovative competitive analysis & implemented digital strategies which resulted in an increase of leads by 13%· Attained impact of 40% growth in followers and customer engagement via all social platforms and increased open rates on the email newsletter by over 33% from an industry average of 10.1%

Openwater.in is a potential spin-off from the Flexible Electronics Lab, Department of Instrumentation and Applied Physics, Indian Institute of Science, Bangalore, India.The system is membrane-less, chemical free and is scalable : From a hand-held water bottle to large community-based system.The purpose is to provide clean water to the remotest areas, and the solution to be inexpensive and maintenance free.Following are the achievements-1.Google pitch Fest-2015 Zurichhttp://indiatoday.intoday.in/technology/story/water-purification-tech-from-india-wins-google-pitch-fest/1/456724.html2.Gandhian Young Innovator award, IIM Ahemdabad , 2013http://gyti.techpedia.in/3.World's top 10 hottest startup - Global Entrepreneur Network http://startupopen.co/global-entrepreneurship-week-startup-open/gen-announces-top-10-startup-open-finalists4.Eureka 2016 finalists5. BIRAC Big Innovator's award, New Delhi, 2015

I had successfully finished the winter internship under Dr. Malati Hegde,at IISC Banglore.I worked on wireless sensing networks,learning the contiki operating system. Learning about the emerging new topic " Internet of Things" and its applications.

Worked on the Project - "​ Physics Behind solid state devices"