Tarush Singhal Email & Phone Number

New Delhi, DL, IN

Gurugram, Haryana, India

Building an impactful content community to commerce engine

Delhi, India

Mumbai, Maharashtra, India

- Within a 3-months timeframe, I established an in-house and agency-supported creative and content engine for ABC's new brand, Aditya Birla Capital Digital. This engine is able to produce over 100 content pieces per week, encompassing various formats, platforms, and internal channels. This team supports different internal marketing team, which includes.

Singapore

Singapore

Brand Studio is a core business unit of The Parent Inc. group. At Brand Studio, we innovate and strategize the right approach to solve real business problems for our brand partners across all key markets of theAsianparent including Indonesia, Singapore, Philippines, Thailand, Malaysia and Vietnam. We strive to be “not just another vendor” to our partner.

Delhi, India

• Have been creating & leading digital marketing strategies for brands such as GSK, Godrej, Airtel, MG Motor, Ford, Max Bupa, HDFC Bank, Carrier Corp., Salesforce, Facebook, etc.
• Responsible for managing and planning the digital marketing spends for the brands working with Scatter
• Expert in strategizing and managing large-scale content seeding and influencer marketing projects.
• Expertise in building the digital consumer journey of the brand through right content marketing efforts.
• Creating monthly & annual analytics reports for brands using platforms such as Google Analytics, AEM, SEMRush, SimilarWeb, etc.
• Assisting in closing deals of value 10 lacs to 10 crores by working with cross-functional team including business development, content production, strategic-alliance, and customer success.

New Delhi Area, India

• Created end to end content strategy and pitched to the brands
• Created annual content marketing reports for brands using platforms such as Google Analytics, AEM, etc.
• Trained teams of strategists and account managers
• Responsible for strengthening the team processes and structure
• Led large meetings with marketing heads and brand teams of multiple organizations

Delhi

• Step up the content distribution arm for the organization
• Managed large content distribution projects to help achieve business goals
• Expertise in third party marketing channels such as content seeding and influencer marketing
• Worked cross-functionally with sales, content production, strategic-alliance, research & analytics, product, etc. teams to assist in closing deals

New Delhi Area, India

• Worked on every aspect of brand campaign from account management to ideation and research
• Managed digital analytics and distribution of campaigns
• Worked on tools such as Content DB, Colombia, Taboola, Google Analytics, etc. which helped brands build audiencereach, engagement and business.
• Created India’s first robust content marketing recommendation engine called Scatter with the team
• Develop and present report decks highlighting meaningful insights and recommendations for future brand campaigns

Mumbai Area, India

• Working in the product and marketing department. The key roles of the profile are as follows:
• Creating content strategy and executing digital marketing campaigns across bought, owned and earned media for client accounts
• Working with cross-functional teams including Media, Creative & Technology to drive innovation across integrated marketing campaigns
• Continuously monitoring and improving user interactions on various digital channels through content management and engagements
• Managing web analytics for measuring impact in key metrics like unique visitors, visits, page views and tracking with google analytics and also creating reports.
• Understand clients' business and domain challenges and provide strategic direction for their digital needs

Mumbai Area, India

• Built branded content destinations within the atmosphere of the publisher’s website
• Developed ideas and marketing plans as per the brief shared by the sales team
• Single handily organized large scale CXO events in multiple cities across the country
• Built, managed and led the key projects of Moneycontrol.com such as GE STEPAHEAD, MICROSOFT ACCELERATE INDIA, INVESTOR-EDUCATION

Gurgaon, India

Worked for the brand Kurkure as a Account Management Intern. Was part of the festive season Diwali Campaign and the new Kurkure XL pack - family campaign.

Gurgaon, India

• Executed Springwel mattress ATL campaign which won the EFFIES, AMA and GoaFest award.
• Worked on the campaign for other brands such as Carlsberg Breweries India Pvt. Ltd., Wave Infratech (Real Estate).
• Learned how to go about market research for consumers

Noida

Worked for crime show HAQ KA SAWAL at Production & Assignment Desk

Jamshedpur Area, India

Worked for HIV-AIDS & drug deaddiction project Kaavach, for developing the communication and marketing strategy plan.

Bachelor'S Degree, Mass Communication/Media Studies

Activities and Societies: Photographer, Placement Cell Head

Isc, Commerce

Activities and Societies: Treasurer of Interact Club, Rotary Member

Icse, High School