As Borenstein Group's Creative Director, I was responsible for all creative deliverables, assuring they are on target with client goals and speak to the intended target audience.The Borenstein Group is a strategic full service communications firm, focusing on internet technology, aerospace, supply chain management and finance. The team focuses on business results, while still pushing the creative boundaries to produce powerful, high-quality creative solutions that speak volumes. • I believe in asking the right questions early on, helping to educate the clients along the way• I encourage team collaboration as well as independent thinking to achieve quality ideas that can define the brand story• Creative problem solving is at the heart of every project, which is also the catalyst for new ideas• Key clients include National, Supreme Group, CEB, TCOM, IntelliDyne, and CTSI

• Oversaw creative brand consistency through all client materials• Developed and managed creative workflow• Collaborated with copy and client services to align key messaging and creative with client goals• Directed photographers and freelance designers• Influenced tone of voice in relationship to client marketing materials and newly developed concepts• Researched client competitors and industry landscape to help establish a unique value propoosition within the target audience• Applied thought leadership in creative blog posts for company web site• Key clients included ADT, Sage, ATSC, STG International, Agusta Westland, Oakwood, Capella University and CR Software

• Produced both digital and print designs for clients in the B2B and B2G market• Designed materials including logos, brochures, trade show displays, Web sites, direct mail, print and web ads, packaging, and multimedia presentations• Presented creative both internally and client-facing• Inspired creative concepts in initial brainstorming sessions, and supported other designers in both execution and creative implementation• Managed all print production and press checks• Proofed all work for quality control• Directed on and off-site photo shoots, as well as copywriters on creative projects • Key clients included Airbus, iGov, T-Rex, TechAssist, and U.S. Army HRsolutions

• Created all deliverables, from inception to completion• Participated in the production of a television PSA for National Highway Transportation Safety Administration• Built relationships with multiple print vendors• Responsible for press checks and print management of all projects• Developed large-scale print collateral and brand identities for high profile clients in the non-profit, government, and education fields• Key clients included NHTSA, Freddie Mac, The Robert Wood Johnson Foundation, USDA Forest Service, ENERGY STAR® Small Business, Hispanic College Fund, Southeastern University, and The Brady Center to Prevent Gun Violence