I'm a broadcast media sales leader, people manager, negotiator, and digital media consultant with a knack for trendspotting. At home in the volatile advertising placement and media buying landscape, I leverage my agency relationships to create cost-effective broadcast, OTT / connected TV, digital display, and sponsorship campaigns that do what they're supposed to do: generate revenue for my clients.That's because media is my passion, and client service is my purpose. And when I build multimedia campaigns that consistently outperform industry benchmarks and deliver results beyond client expectations, I know it's not magic. It's not luck.It's heart and hustle.I've built my career on transparency and hard work. When I work with clients I’m listening, solving, teaching, and guiding. I take the mystery out of media buying and tell my clients the truth, even if it means no deal. Why would I do such a thing?Just over a decade ago I was an advertising agency executive on the rise. Digital was starting to boom, lead generation and marketing automation started taking off, and ad inventory was abundant. In 2008 the bottom fell out.The Great Recession dried up the pools of advertising cash, especially here in Florida. I had to pivot, reinvent myself. When the dust settled I was on the media side, with inventory to sell. To cash-poor clients. In a recession.But hustle and heart don’t stop for the economy. Hustle and heart find a way to serve. Hustle and heart taught me to listen, learn, and lead:*Listen when clients needed novel solutions to help them grow and recover*Learn new products, capabilities, and measurement tools as digital media became dominant *Lead within my company and the industry as new trends and standards emergedNow we’re in another time of change. The last decade accelerated digitalization of the advertising industry, saw the rise of OTT and connected TV, and now brands—my customers—are publishers too, more knowledgeable than ever before, with the tools and talent to analyze performance and make better, ROI-based decisions. What they need is the insider who sees how the media dots connect. They require the depth of broadcast expertise to know how and when to structure a complex multimedia campaign. They need a guide and a consultant who knows their pain and purpose. That’s me.If you’re interested in reaching new audiences, growing awareness, creating demand, generating leads, or improving your reputation through advertising in the Tampa/St. Pete market, DM me or email me at Taryn.Cashmere@wfts.com.
Listed skills include Advertising, Integrated Marketing, Marketing, Social Media Marketing, and 13 others.
