Taryn Cashmere Email & Phone Number

Tampa, Florida, United States

The LSM identifies and pursues ways to increase individual, client and company sales growth and retention in WFTS full product portfolio. I have superior people skills, great attitude and work ethic. I am responsible for developing relationships and being a strategic business partner for WFTS customers.My Role: • Organize and direct local sales department • Negotiate agency business and local direct business in an organized and effective manner • Build and maintain a positive working relationship with station personnel • Negotiate ratings, rates and budgets • Participate in the recruitment of sales and support personnel • Aid in the building of client relationships, which may include networking outside normal business hours• Training and efficiency on research and sales software • Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile• Lead local team in selling transactional accounts on all three platforms • Maintain positive working relationships with outside vendors • Assist the Director of Sales in training, development and motivation of local sales team • Oversee accounts receivable and credit policies • Develop and implement pricing and packaging to fill needs of both client and station • Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly • Conduct regular sales training for local sales team Effectively forecast sales revenue and manage department expenses within budget I have: • excellent listening skills• Ability to craft solutions quickly based on needs assessment.• Demonstrated record of success in a goal oriented, highly accountable sales environment • Excellent presentation, public speaking, interpersonal and communication skills• Works well under pressure of multiple deadlines and assignments.

Tampa/St. Petersburg, Florida Area

The E.W Scripps Company is a premier media company that serves audiences and businesses through a growing portfolio of television, radio and digital media brands. Scripps is one of the nation's largest independent TV station owners, with 33 television stations in 24 markets and a reach of nearly one in five U.S. households. It also owns 34 radio stations in eight markets. o Responsible for growing and negotiating major accounts within the Tampa Bay DMA: McDonald’s, Matter Brothers, Tampa General Hospital, Florida Hospital, Badcock Furniture, Florida Leather Gallery, Frontier, Busch Gardens, Sea World, Lowry Park Zoo, Mosaic, Empath Health, Gold and Diamond Source, Monroe County Tourism, Visit Sarasota, Florida Pain Relief Group, WellCare, Yacht Starship, Harwood Financial, Florida Career College, Concorde Career College, Liberty University, Verizon Wireless, Tile Outlets of America.o Proven ability to sell multiple products, generate new business and increase market share with clients.o Closed multiple new accounts each year and is top performer with station.o Ranked in top 20 digital performers for Scripps company wide.o Ability to develop and manage a sales pipeline, generate referrals/leads and track/follow-up on leadso Consistently adapts to learning and selling new solution-based products with a digital focus including OTT, geofencing, ROS, display products i.e. Homepage Takeovers and pushdowns, audience targeting through Ad Networks, SEO/SEM, retargeting and social media.

Tampa/St. Petersburg, Florida Area

o Manage and oversee the leadership and professional development of a 20-member boardo Delegate and teach core values and missions of AAF Tampa Bayo Execute multiple program and events to the advertising communityo Responsible for renewing membership database that grew from 53 members to 78 in my presidential yearo Sell sponsorship's into our non-profit organization o Develop new relationships to gain advertising agency involvement and college involvement with corporate membership and student membership opportunitieso Plan a budget for a nonprofit to create self-sustainabilityo Built a new website and social media platform including Facebook, LinkedIn, Twitter, Google + and Instagramo Brand ambassador and role model to the advertising community

Tampa

The Tampa Bay Business Journal is part of the American City Business Journal publication brand. The ACBJ is a multimedia company that specializes in serving local and national business news to the Tampa Bay community. The Tampa Bay Business Journal offers media solutions to clients including print, digital, SEO/SEM and event sponsorship.o Responsible for creating advertising plans using multi-channels by integrating print, digital and events.o Proven ability to conceptually implement customized programs per client’s needs for events, digital media and print solutions.o Maintained, negotiated and grown current/new account list including United Way Suncoast, Tampa Bay Rays, Warren Averett, Ogletree Deakins, Holland and Knight, Port Tampa Bay, Verizon Fios, Verizon Wireless, Brighthouse, Office Furniture Center, ACPLM, Timbar, Older and Lundy, CareerSource Tampa Bay and multiple other local B2B accounts.o Consistently adapt to learning and selling new solution based products with a digital focus including ROS, microsites, display products i.e. Homepage Takeovers and pushdowns, audience targeting through Ad Networks, SEO/SEM and social media.o Employee of the Month – April 2014.

Tampa/St. Petersburg, Florida Area

Ad 2 Tampa Bay, an affiliate of the American Advertising Federation and the Tampa Bay Advertising Federation, is a non-profit organization of advertising professionals 32 and younger. o Manage and oversee the leadership and professional development of a 25 member boardo Delegate and teach core values and missions of Ad 2 Tampa Bayo Execute mentorship program to Advertising Students in the communityo Responsible for renewing membership database that grew from 100-150 in my presidential yearo Sell sponsorships into our non-profit organization o Develop new relationships to gain advertising agency involvement and college involvement with corporate membership and student membership opportunitieso Maintaining board members and existing membership databaseo Plan a budget for a nonprofit to create self-sustainabilityo Maintain and update a website and social media platform including Facebook, LinkedIn, Twitter, Google + and Instagramo Brand ambassador and role model to the advertising communityo Won national Ad 2 Club of the Year and President of the Year for 2013-2014

4002 W. Gandy Boulevard Tampa Fl 33611

Clear Channel Media and Entertainment is the largest media holding company in the world that is a media outlet for broadcast radio. Clear Channel Media and Entertainment offers media solutions to clients including terrestrial radio, radio streaming, customized music streaming content (IHEART RADIO), digital, mobile and events.o Grew and negotiated major accounts: Wendy’s, Bob Evans, Checkers, Staples, Ace Hardware, YMCA, Department of Children-Families, Dick’s Sporting Goods, Visit St. Pete Clearwater, More Health, Verizon Fios, Jiffy Lube, Citgo and multiple local accounts including Dallas Bull, World of Beer, Bay Area Renaissance Festival, Florida Hospital and Brass Tap.o Leader on the Healthcare, QSR and Retail teams providing customized solutions for these verticals within the market.o Developed new direct accounts and grew/maintained current accounts in the local market; brought in over a million in revenue in 2012; pacing for a bigger year in 2013.o Created advertising plans using multi-channels by integrating radio, digital, sms programs and eventso Internet/Web software knowledge and experience: eBlast, site takeovers, skins, impression based banners, pre-roll, streaming (ANDOMEDIA), widget, mobile applications and SEO.o Customized promotions (including on-site support) per client’s objectives to help achieve their business goals. o Consistently sold new products introduced to the company.o Clear Channel – Annual All Star Performer 2012.o Clear Channel Most Valuable Performer Award: December 2008, September 2009, March 2010, January 2011, April 2012.o Clear Channel Most Valuable Performer Award for 2nd Quarter 2011. o Clear Channel Employee of the Month Award for October 2011. o Winner for Sales Young Professional of the Year (South Tampa Young Professional Awards from South Tampa Chamber) 2009.

1102 N. Florida Avenue Tampa, Fl 33602

- Assisted media department with reconciliations, invoices, media kits, insertion orders and promotional work.- Focused on Circle K cross-market promotion, negotiating added value for client including signage, cross-plugs, and specific items.

4202 E Fowler Ave, Tampa, Fl 33620

The USF Oracle is the University of South Florida’s student news publication that prints Monday through Friday and distributed around campus and surrounding areas. The Oracle is an award winning student publication that reaches over 30,000 students and faculty weekly. o Managed staff of 10 Account Executives, Production and Graphic Designers: held weekly meetings, found new leads, “in-field” training, planned special editions, sales blitzes, critiqued A.E.’s performance, created incentives for sales reps to meet quota, set rates for rate card and resolved client/rep conflicts. o Met/exceeded monthly team quotas (quota $1M for 2007-2008 school year)o Fostered collaboration and objectives between clients, Account Executive and Creative teamso Built and nurtured ongoing client relationshipso Evaluated needs and suggested solutions that increased sales and productivity, enhanced quality and improved cost effectivenesso National Student Advertising Competition - 2nd Place at District Level for Overall Campaign o National Student Advertising Competition - 1st Place at District Level for Best Media Plano Vice-President, USF Advertising Club (AAF Chapter) 2007-2008o The Oracle: Salesperson of the Month- August 2006, October 2006, December 2006, January 2007o The Oracle: Salesperson of the Fall Semester 2006

I interned in the Advertising Sales department for the summer. I helped the Account Executives with any tasks assigned.