As the Brand Marketing Manager, I ensured that business plans were executed efficiently, in order to meet future brand expectations and targets. I also took part in the development of short-term strategic Sales and Brand Management marketing plans. Ensuring brand integrity by guiding efforts across multiple channels and functions.

Owner of 13 by Design a full-service marketing agency based in Midstream. We offer a broad spectrum of services, from digital marketing to branding to advertising and strategy development. Our aim is to service the small to medium business.

Ensured that the Annique Rooibos product lines resonate with current or potential customers. In addition, to this monitoring of marketing trends as well as keep an eye on competitive companies in the marketplace to ensure a competitive edge is maintained.

Implemented marketing strategies essential for the growth & development of two Shopping Centres, to position the Centre as the leading Centre in the Midstream market, to boost awareness, and to build up a positive brand perception to deliver high traffic and sales turnover for Centre Retailers.

Drive, implement and deliver new product developments (NPD’s), brand development, competitor analysis, training information of products, brand plans and strategies, marketing and sales support for direct selling consultants, communication over relevant social media, product and article copy. Achieve sales growth and targets, analyses market trends, monitor stock and work with suppliers and interrelated department to achieve deadlines.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• FY 11/12 Relaunched Dry Skin and Normal Combination daily skin care ranges• FY13/14 Introduced and successfully launched a daily skin care range for Normal Combination skin• FY13/14 Successfully relaunched Resque treatment body care range.• FY 15/16 launched Sensitive a moisturiser for sensitive skin.• FY 15/16 Relaunched the Rooibos Spa Body Care Range• Successfully launched Mother’s Day promotional products for 4 consecutive years from 2014-2017• Successfully launched Christmas promotional body care range 4 consecutive years from 2014-2017Awards• 1st Runner Up Fair Lady Best of Beauty awards for the category Best South African Product 2011• 2013: Received a bronze medal at the Institute of Packaging Gold Pack awards, for the launch of the new Lucid sleeved jars. • 2017: Received a bronze medal at the Institute of Packaging Gold Pack awards, for the launch of the new Mother’s Day Hand Cream Tube Milk & Honey.