As a PR professional, before dedicating my career to copywriting, I fell in love with the words we meticulously selected, used and repeated. These phrases could be the difference between a top-of-mind brand and one that can’t break through. Every word is a choice, and those choices define which (and how many) customers your brand will attract, convert and keep forever. My role as copywriter and brand voice strategist is to write, select and refine the words and phrases that connect your brand to the right people. Through my copywriting studio, Lovenote, I capture each brand's difference in words the dream customer understands, weaving their story into every touchpoint and opportunity for connection. Through creative, original copy and content, I share its message consistently — from website to socials and every way they show up — so the brand becomes recognised, memorable and chosen first by those who matter.