Taryn Weiss Email and Phone Number

Marketing consultant specializing in lead generation, strategic planning, integrated marketing programs, client retention and communications.

Led aggressive marketing efforts with the end goal of increased revenue, improved lead generation, and significant thought-leadership exposure in the industry.Designed, implemented and fulfilled annual strategic marketing plan and ensure alignment with key corporate goals.Oversaw all public relation efforts for AV Concepts including developing the PR strategy and managing the 3rd party PR firm.Responsible for the expansion and improvement of the AV Concepts brand as the leader in innovative technology in the events industry.Designed and delivered all marketing communications both internal and external including website content, email campaigns, case studies, and blogs.Established and maintained the dominant position across all mediums of social media as each market segment's leading A/V company and premier partner.Led marketing team that included both marketing communications and graphic design professionals.Utilized Microsoft Dynamics CRM for various marketing campaigns, database management and to report on key metrics for lead generationConducted analysis of customer research, current market conditions and competitor information.

Achieved 150% improvement in cost-per-lead by improving segmentation and expanding SEO and SEM activities.Created focused and integrated campaigns (direct, online, telemarketing) which resulted in 30% increase in inbound leads.Developed and executed national customer promotion that resulted in a 25% improvement in participation.Managed budget of $3+ million and team focused on both B2B acquisition and retention strategies.Created and managed execution of communication strategy to both consumer and customer base.Spearheaded the test of a new product offering with customers that saw measurable results 4.2% higher than non-test group. Founded and managed first customer user group which improved customer relations and improved product development strategy.Managed public relations agency.

Managed marketing team focused on customer retention and lead generation.Created and managed marketing plan and budgets in excess of $2 million.Developed effective lead generation strategy that resulted in increase of 25% in leads.Created and launched new customer retention program that aided in improving churn by 15%.Developed and executed trade show strategy for 15 annual shows in the hospitality industry.

Managed relationship with thirteen cable systems launching Buzztime Trivia Channel.Developed and managed marketing, promotional and launch campaigns into thirteen new cable systems such as Comcast and Time Warner.Designed and implemented sales tools including affiliate database and online and print collateral.Produced player promotions and competitions for all licensee partners including rule development, and prize fulfillment.

Executed marketing programs that drove usage of cable network in three cable systems.

Support Area Marketing Manager in marketing image, new product campaign development and execution for entire Tri-County area.Developed and implement cooperative campaign programs with Pay-Per-View products and local restaurants (Past programs increased Pay-Per-View buy rate by 20%)Responsible for coordinating all aspects of community events and sponsorships.

Coordinated printing of marketing materials including design, creation and proofreading.Enhanced company website including designing and writing of monthly updates.Oversaw telemarketing campaigns which include script design and retention activities. (Past campaigns increased monthly sales of digital cable and premium movie channel products by 15%) Worked with customer service in sales related activities including creation and implementation of incentives.

Developed and implemented field marketing support for five different home building offices.