• Use qualitative and quantitative customer behavior and feedback to obtain a deep understanding of our customers, improve user experience, and inform content and product creation• Enable Customer Support team to have effective conversations with customers through group training, creation of macros to address frequently asked questions, and case-by-case troubleshooting• Oversee email marketing calendar and send out weekly email blasts to list of 100,000+ contacts; create and maintain automated email journeys to optimize member experience in terms of information provided and products offered• Manage online member community: answer customer questions, lead group challenges, and foster a positive environment for members to share their stories

• Concept-to-launch product manager responsible for developing and maintaining product roadmap, coordinating content creation and product design, overseeing implementation of product, and collaborating with marketing team to promote product to new and existing customers• Developed business cases for new products and product enhancements to enable prioritization and justify investments into new and existing products• Defined and documented business and functional requirements, user stories, and acceptance criteria for new products and website enhancements; assisted with QA testing• Monitored product quality, user experience, and opportunities for improvement after product launch• Served as subject matter expert and provided guidance regarding all program-related matters to internal employees and external partners• Supervised and coached team of internal and freelance employees to accomplish a variety of projects

• Managed concept-to-launch of 30-Day Transformation Challenge program and contest• Reviewed all programs and products for content accuracy, correct grammar and spelling, and to ensure compliance with style guidelines• Worked with Community Manager to champion all programs on social media and community website• Developed reports and presentations to communicate status of in-development products• Conducted surveys to understand customer wants and needs; used information to inform the creation of new products and update existing products• Served as the primary liaison between multiple affiliate partners and internal stakeholders

• Managed the Beyond Diet online community of 1 million members: answered customer questions, led group challenges, and fostered a positive environment for members to share their stories• Managed company’s social media presence, including Facebook page with more than 1 million likes• Led the creation of 30 lead magnets• Started Facebook challenge group that grew to 15,000 members within 4 months• Created new content and up-leveled existing content on Beyond Diet community website and blog

• Handled a variety of administrative duties for the company president• Built, tested, and deployed all email campaigns; conducted split tests; tracked email performance to inform future sends• Curated and designed two collections of 100+ recipes using InDesign• Worked with company president to keep Facebook page updated and brand-focused• Assisted the Customer Service team with email inquiries during peak periods

• Planned and posted content across multiple social media platforms• Worked with trainers and instructors to promote classes and events• Increased overall interaction and engagement on Facebook page

• Coordinated production of all agency and department printed materials (newsletters, brochures, programs, posters, ad books, invitations, stationary, etc.)• Assisted with the planning and execution of fundraising events including the Life Without Limits 5K, Fantasy Auction, and All Star Labor Classic• Managed agency website and social media accounts• Developed and maintained online giving and event registration forms

• Assisted with the planning and running of weddings• Counseled clients throughout the decision-making process• Coordinated wedding rehearsal, ceremony and reception• Attended and recorded minutes at event planning meetings• Input vendor and client information into company database

• Developed Stand Up and Take Action campaign• Contacted local leaders to establish opportunities for people to stand up to show their support for the fight against hunger and poverty• Attend and take notes at DPI/NGO briefings at the United Nations headquarters