Delphinium Solutions is a niche digital marketing consultancy specializing in paid ads landing pages for growth-stage B2B SaaSWe will: 1) Map out all the buying activities related to your product 2) Create a core set of landing page wireframes with finished messaging 3) Audit your paid ads accounts to give the landing pages the best shot at success 4) Help you with a plan to distribute and test the landing pages

Tealium is the leading Customer Data Platform helping companies deliver relevant customer experiences through connecting all their data and providing real-time actionable insights to drive ROI. As Director, Digital and Website at Tealium, I manage: — All digital marketing efforts including paid search, paid social, SEO— The website including content strategy, team support, and infrastructure — Teams both internal and external (agencies, vendors, and partners) — The digital and website budget including technology and paid spend — The outcomes of our digital efforts from platform performance to revenue

Plex is a B2B SaaS company that creates software to help connect, automate, track and analyze manufacturing operations. As Manager, Digital Marketing, I managed: — The website including content strategy, team support, and infrastructure — Conversion rate optimization on the website and digital programs in market— Teams both internal and external (agencies, vendors, and partners) — The digital and website budget including technology and paid spend — The outcomes of our digital efforts from platform performance to revenue

JobsOhio is the private nonprofit economic development corporation for the state of Ohio designed to drive job creation and new capital investment through business attraction, retention and expansion efforts.• Creates integrated digital marketing campaigns to promote Ohio and to generate leads utilizing one or more of the following channels – paid search/CPC, SEO, email marketing, automation, paid social, display advertising and website enhancements• Ensures end-to-end campaign tracking through website experiences, goal set-up, establishing KPIs, and pixel placement• Manages 75% of the total marketing budget including allocations for tools and partners and contract negotiations• Builds responsive marketing emails utilizing working knowledge of HTML and CSS• Continually tests variables in campaigns through iterative A/B testing • Works closely in digital ad creation process for best design and messaging impact• Works closely with agency partners in managing various channels, implementing digital campaigns and maintaining the JobsOhio website• Works closely with IT to maintain backend functionality of the JobsOhio website properties and overall integrity of marketing additions to CRM (Salesforce) and Pardot• Assists the 6 regional partners in their marketing efforts to bring business to Ohio• Leads presentations on campaign performance and new opportunities to leadership• Vets new tools and vendors • Creates lead generation goals each year and tracks leads through the funnel • Researches new digital marketing tools and industry trends applies relevant learnings to digital strategy and goals • Trains new team members • Summary of tools: Google Analytics, Google Tag Manager, Google Ads, Bing Ads, Pardot, Salesforce, LinkedIn, Facebook, Google Ads, WordPress, Concur, AtEvent, LeadForensics, Hotjar, LinkedIn for Advertisers, Facebook for Advertisers, Hootsuite• Certifications: Google Analytics, Google Adwords, Google Digital Sales

Mercer is a world leader in the health and benefits marketplace, globally delivering innovative solutions that address the health and wellness needs of our clients and their employees or members.• Creates, manages and tracks integrated digital marketing campaigns to drive insurance eCommerce by increasing leads and policies for Fortune 500 client base through targeted paid search, remarketing, email marketing, paid social, paid search/PPC, A/B testing, and multivariate testing to deliver on key metrics. • Leads client and upper management presentations on new digital opportunities available.• Leads all membership acquisition marketing campaigns to help Mercer’s association clients generate new members through a referral- and incentive-based programs. • Implements end-to-end tracking for all campaigns utilizing conversion tags/pixels.• Reviews on-going campaigns and makes appropriate adjustments to optimize results.• Works closely with IT team to optimize enrollment funnel for better conversions and goal achievement within Analytics. • Leads all lead-gen campaigns to provide to call center for follow up.• Builds responsive emails and landing pages relating to campaigns using working knowledge of HTML and CSS. • Constructs display ad creative relating to campaigns using Photoshop. • Tracks and reports on campaign and website performance utilizing Google Analytics and Google Tag Manager. • Helps maintain 400+ client insurance benefits websites. • Researches latest digital trends and recruits potential agency partners to implement/test new strategies.• Manages relationships with external agency partners to develop innovative marketing strategy relevant to achieving business objectives. • Communications Chair for the Racial & Ethnic Diversity Business Resource Group at Mercer• Google Analytics Certified • Google Digital Sales Certified• Google Adwords Search Certified

WHO-TV is the NBC TV station in Des Moines, IA.• Creates marketing campaign solutions utilizing traditional (TV) and digital channels to help advertisers generate maximum ROI for their investment. • Increased overall advertising revenue generated with new and existing client base by 16% from 2013 to 2014, approximately $115,000.• Increased digital advertising revenue by 82% from 2013 to 2014.• Increased new business revenue by 125% from 2013 to 2014. • Exceeded total amount of digital revenue for 2014 by 2nd quarter, 2015. • Experience working extensively with clients within, but not limited to, the following industries – Telecommunications, Healthcare, Insurance, Finance, Banking, Event Centers, Heating & Cooling, and Agriculture. • Assists clients in increasing website traffic, improving search engine presence, furthering social media efforts, targeting their specific customer determined through audience online behavior, and improving their general viewability. • Manages, tracks and reports on the progress and results of all campaigns. • Assists clients with production of all creative involved in campaigns. • Works as a liaison between client and internal team to ensure that each campaign is (i) ready on time for launch, (ii) in line with client’s vision and measure of success, and (iii) reporting and follow-up is provided to the client following the campaign. • Helps advertisers increase their own online or direct mail customer database through digital promotions.

• Created integrated digital marketing solutions for station’s advertisers. • Developed all display ad creative relating to digital campaigns on WHOtv.com and the 13Now mobile app. • Tracked and reported on all campaigns using Google Analytics. • Worked with external agencies to ensure that display creative are trafficked accordingly. • Created and deployed all promotional emails for WHOtv.com. • Developed custom landing pages to ensure optimum tracking of campaign performance.

• Researched, consolidated and developed content to publish on WHOtv.com and the 13Now mobile app. • Utilized social media platforms such as Facebook and Twitter to drive engagement • Reported on content categories with highest viewership to determine angle of future content. • Mentored and recruited content providers across the state to provide relevant local stories of interest. • Monitored performance of WHOtv.com and 13Now mobile app utilizing ChartBeat and Google Analytics.

• Responsible for writing and publishing news content on Director Magazine’s bi-weekly print publication and website, specifically geared towards Foreign Business Development in Thailand, and growth in the digital realm for the different industries. • Managed and tracked Director Magazine’s online avenues including website traffic and social media avenues. • Assisted Editor in proofing ad copies for both print and online. • Represented Director Magazine at embassy events to gather information on new developments in the foreign sector in Thailand.

• Managed and maintained 30+ websites for Siddhartha’s restaurant clients. • Ensured good standing of each website within search engine standards for best SEO standing versus competitors.• Generated reports on website performance to deliver to clients on a monthly basis. • Updated data within Siddhartha’s restaurant inventory management system for subscribed restaurants.