Tash Fernandez Email & Phone Number

Gold Coast, Queensland, Australia

Gold Coast, Queensland, Australia

Gold Coast

Set up an ecommerce business selling trendy outfits online globally, ranging from newborn to six years old.

Dubai

Entertainer Travel, part of the Entertainer group, provides a highly effective sales and marketing channel for hotels, resorts and accommodation providers to reach a closed user group of over 500,000 affluent and travel orientated residents working and living in the Middle East, Africa, Europe and Asian Markets. Featuring special negotiated Member hotel offers, we create partnerships with leading international hotel brands and market these offers in 14 countries via the Entertainer products including a mobile application and annual printed publication. In addition to marketing partners through our online and social media platforms as well as consumer events, promotions and third party Connect white label products. Main distribution markets include:MIDDLE EAST: Abu Dhabi, Dubai, Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia AFRICA: Egypt, Cape Town, Durban, Johannesburg ASIA: Hong Kong, Malaysia, Singapore EUROPE Cyprus, LondonResponsible for Hotel merchant acquisition and generating both print and digital advertising revenue for the Entertainer Travel Division throughout the Middle East region (UAE, Qatar, Bahrain, Oman, Jordan, Lebanon & Saudi Arabia). * Proactively planned, managed and built hotel portfolio within Middle East according to company’s market development strategy * Maintained and developed business relationships with existing and new hotel clients* Was responsible for contractual agreements together with financial reporting for all hotel & travel accounts*Monitored effectiveness of the program and developed new marketing strategies to increase customer usage and improve customer satisfaction* Identified sales prospects and potential markets to grow* Used Salesforce

Dubai

* Responsible for setting up Promotions/Talent Management department* Constantly acquiring a number of new accounts for the Agency by identifying and converting new business opportunities. With a success record of bringing in a substantial number of Key Accounts which generated both profit and credibility to the Organisation. Such as Samsung, Microsoft, African & Eastern, Air Miles and Sharaf DG to name a few* Have a proven track record in growing accounts by building strong client relationships * Identifying clients exact requirements in order to source, screen, recruit and train the perfect candidates for each project* Ongoing Casting calls and scouting for new talent* Meeting clients and building both client and talent relationships* Overseeing castings, shoots, events and activations to manage talent to make sure the highest quality is met. This could range from 1 person to 80 people at one time* Managing the Talent is required for all these projects to make sure the highest quality and client targets are met* In charge of negotiating rates with clients and talent, as well as invoicing and debt collecting

Sydney And Perth, Australia

Overall responsibilities included setting up the DOTW office in Western Australia in order to create a presence in the market and provide a point of contact for customers and suppliers in the region. In addition to creating brand awareness, boosting sales revenue and increasing inventory for the online booking system.Business development was the main role. Gaining significant expertise in cold calling, generating leads and converting those leads into new business.Conducted on the road day to day sales calls to both clients (Travel Agents) and suppliers (Hoteliers and Tour operators) to meet the target of new accounts each month. Monitored client sales and created incentives for clients with team members to increase monthly sales. Acquired strong interpersonal communication skills by providing ongoing group presentations and training seminars.Managed numerous accounts by fostering close relationships with clients and suppliers in Western Australia, South Australia, Northern Territory, Hong Kong and the Philippines.Conducted market research and analysis, including regular market competitor analysis to ensure the company was in line with market rates.Negotiated wholesale rates and contracts with both existing and new suppliers to acquire the most competitive rates for loading into the companies Reservations System.Worked with network offices in creating itineraries for both inbound and outbound tourist groups. Formulated and centralised a structure for creating and quoting these itineraries to optimise organisation and clarity.

Gold Coast, Australia

Worked with the Operations team to confirm both inbound and outbound travel reservations for clients in Australia and in the company’s global network in a timely manner.Supported Sales staff by sourcing new business opportunities. Initiated contact with new clients (Travel agents) Wholesalers and Suppliers (Hoteliers and Tour operators) to arrange meetings. Assessed their needs and business requirements to analyse how a successful business partnership could be established.Assisted in training clients on the new Reservations System created by Destinations of the World. Designed promotional flyers for Australian offers and promotions for use by overseas network offices. Liaised with clients, suppliers and colleagues worldwide to ensure reservations were complete and promotions were clearly understood.Represented and promoted DOTW at worldwide travel exhibitions including the Dubai Department of Tourism and Commerce Marketing Dubai road show (2007) held in Sydney, Brisbane and Melbourne.

International Master Of Business Administration, International Business

Bachelor Of Business, Tourism And Event Management