Empowering through positive energy, I lead teams with empathy and trust, pushing boundaries to achieve the extraordinary. I thrive on identifying gaps, turning challenges into opportunities, and fostering an environment where growth is inevitable. I fuel a culture of respect and collaboration, infusing every moment with fun and grit. Within this dynamic balance, greatness is achieved and celebrated. As the Director of Sales at Topgolf, a global sports and entertainment company, I lead a team of sales managers and admins to drive revenue growth and customer satisfaction for the Hillsboro location. With over 18 years of experience in the hospitality and events spaces, I have a passion for creating memorable and engaging experiences for diverse audiences and communities.During my time in the Cannabis space, I leveraged my industry expertise to advocate for access, education, and innovation across the sector. I co-founded and consulted for several cannabis dispensaries and organizations, developing and implementing effective sales and marketing strategies, building strong relationships with suppliers and partners, and securing media coverage and recognition. I also served as a board member for Cannabis Patients PNW, a regional cannabis health and education advocacy group. I am continually motivated by the opportunity to make a positive impact in/on the industries I’ve served and the individuals I have mentored through my work.
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Director Of SalesTopgolfRidgefield, Wa, Us -
Vp Communications (Volunteer Board Member), Oregon ChapterMeeting Professionals International Jul 2024 - PresentDallas, Texas, UsAs Vice President of Communications for the MPI Oregon Chapter, I oversee the chapter's communication strategies, focusing on driving engagement and enhancing the quality of content across our social media platforms. I lead initiatives to boost volunteer participation and collaborate with the Membership Committee to increase membership growth and deliver greater value to our members. My role is dedicated to fostering a vibrant, connected community, ensuring our communications align with the chapter’s goals, and inspiring the next generation of event industry professionals. It’s crucial to be a steward of our industry, developing future leaders while supporting our current members. -
Director Of SalesTopgolf Jul 2022 - PresentDallas, Texas, UsGained recognition for the Hillsboro venue brand-wide, by achieving best-in-class KPI scores in sales proficiency and efficiency. Built a personaly brand based on development-focused leadership, leveraging a supportive and collaborative approach to foster a culture of excellence. Adept at implementing strategies that prioritize both sales targets and employee well-being, with a keen understanding of how positive reinforcement and mindset uplifts office morale and enhances overall performance. Demonstrated a commitment to fostering talent and cultivating a culture of internal advancement, contributing to a cohesive and motivated sales team.• Recognized and celebrated for creating a positive office culture, successfully spearheading several brand-wide changes as a test venue.• Promoted to coach and mentor incoming Director of Sales candidates for venues across the brand.• Served as Interim Director for additional venues, achieving increased team engagement and KPI improvements. • Successfully coached multiple team members throughout the first year of tenure, providing personalized guidance and support to help them achieve promotions within the organization.
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Board MemberCannabis Patients Pnw Aug 2020 - Aug 2022Sat on the Board of Directors for a regional cannabis health and education advocacy group. Meets regularly to assess strategic direction and goals for the organization based on the needs of the patient community. Consults with founders to develop the brand identity, website, and information hub with the goal of educating patients on medical cannabis programs. Additionally designed a line of merchandise to raise funding.
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Co-FounderGreenhead Cannabis 2015 - Apr 2022Former owner of a rapidly growing cannabis dispensary. Focused on alternative strategies to differentiate the brand in a saturated and highly regulated market. Established the brand voice, online presence, and multi-channel marketing approach combining e-commerce, social, print, media campaigns, tradeshows, cross-promotional events, and brand partnerships. Hired and trained a team to drive customer acquisition and retention by building long-term relationships and educating customers on products. Built relationships with cannabis suppliers to source high quality products at best cost. Drove visibility by securing key media relationships with Leafly, Weedmaps, and other industry platforms, as well as brand and influencer relationships (Victoria Starr, Sage Life). Co-created and designed GreenHead’s lifestyle brand (GreenHead General).Ensured ongoing compliance with reporting and regulatory requirements. Secured “preferred dispensary status” with regional medical patients by partnering with Cannabis Patients PNW to host educational events and speaking engagements. Additionally provided consultative services to outside cannabis startups around the application process, store design, and customer experience. -
National Sales And Marketing DirectorNaternal Jan 2021 - Nov 2021Solutions provider for hemp companies and established brands looking to enter the cannabis industry. Through a consultative approach, I provide formulation expertise, bulk ingredient sourcing, branding guidance, supply chain management, white labeling, packaging, logistics and fulfillment. Launching a successful (and most importantly efficacious) product from initial concept to production is my passion. -
Director Of Sales & MarketingBowlero Corporation 2008 - 2018New York, New York, UsManaged a team of sales, marketing, and event staff for an upscale entertainment venue (ACME Events). Tapped by Bowlero Corp. to assist with acquisition of the ACME brand including development of a new sales team and retention of existing contracts. Expanded role to include oversight of marketing functions and a multimillion-dollar events department. Established internal processes and systems to enable sales growth, expanding a small department into a major revenue stream representing 80% of total company sales. Significantly increased events revenue through sales management, prospecting, and networking while creating a streamlined sales approach. Developed the annual marketing plan and budget integrating social media, trade shows, events, campaigns, and strategic partnerships. Led daily sales meetings to evaluate pipeline, leads, and deals in development. -
Sales & Marketing ManagerNootka Marine Adventures 2014 - 2015Courtenay, Bc, CaBuilt and led a team of sales, marketing, and customer-facing staff in promoting a group of luxury resort properties. Created a streamlined sales process for lead generation, contract development, CRM, and marketing, consistently exceeding individual and team revenue goals. Drove new business and developed relationships with clients, suppliers, and media to build brand visibility. Acted as primary contact for contract negotiation across key verticals. Designed and deployed marketing materials including the website, brand identity, and social media presence. -
Marketing Director / Event ManagerParlor Collection 2006 - 2008UsStarted as a member of the waitstaff for a high-end billiards and entertainment venue and promoted into a sales management role. Supervised a multimillion-dollar catering and events department with responsibility for marketing, business development, client relations, and events management. Launched successful marketing campaigns and built partnerships with local businesses. Managed hundreds of events annually including staffing, budgets, planning, and sales reporting. Recognized as “Most Valuable Employee” three consecutive months.
Tasha Graeff Education Details
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University Of WashingtonDrama And Dramatics/Theatre Arts
Frequently Asked Questions about Tasha Graeff
What company does Tasha Graeff work for?
Tasha Graeff works for Topgolf
What is Tasha Graeff's role at the current company?
Tasha Graeff's current role is Director of Sales.
What schools did Tasha Graeff attend?
Tasha Graeff attended University Of Washington.
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