Tasha Huebner Email & Phone Number

NextAccess is an advisory firm of highly experienced sales and marketing experts and AI practitioners who deliver pragmatic go-to-market solutions for ambitious companies. We cut through the noise to accelerate scalable revenue growth and enhance margins by harnessing the best in artificial - and human - intelligence.

• Worked with brand strategy department at Microsoft, analyzing large quantities of existing market research to build cohesive storylines. End goal of developing executive summaries for C-level execs, with strategic and actionable recommendations. • Developed insight messaging for Digitas sales training, using on-site interviews and daylong workshop to determine company’s challenges and subsequent resolutions.• Developed cybersecurity-related sales training material to aid in higher-level sales enablement for Accenture CALs (Client Account Leads); focus on insight messaging resulted in highly successful training program embraced by leadership.• Wrote internal/external comms for Accenture Security, as well as all social media postings leading to largest growth in followers for non-paid campaigns. • Interviewed SMEs and conducted research in writing several thought leadership pieces for Brainshark, including “6 Reasons Your Sales Reps Lose Deals They Should Be Winning.” • Revamped website content for online heavy-equipment auction company IronPlanet, to expand customer base and reach.• Delivered solutions around marketing message for Project Magellan (Accenture). Included extensive interviews, in-depth workflow analysis, determination of rollout methodology, buy-in from global leads, handling all marketing communications.• Built contractor community for VentureWeb, increasing engagement through social media and networking tools including newsletter creation/promotion, online community, etc.• Developed comprehensive marketing plan around social networking and media to launch iPhone app for mobile solutions provider. • Developed brochures and other marketing materials for packaging company with McDonalds as end client, using interviews with industry representatives to determine level of customer satisfaction and synthesizing results into usable recommendations.

Work From Anywhere, Remote, Oo

Built from scratch entire repository of sales enablement collateral, including pitch decks, one-pagers, infographics, landing pages, articles, and conference presentations. Developed case study program via SME and client interviews. Introduced solution selling and demand gen content messaging. Managed team of writers in working cross-functionally on campaigns that amplified new offerings, utilized SEO best practices, prompted high audience engagement, and generated substantive inquiries as well as high-quality leads. Spearheaded drive for thought leadership content, which included authoring white papers (e.g. "Why Health Insurers Need to Build Trust to Integrate Data-Driven IoT Solutions").

London, Gb

• Brought in for short-term engagement to research, analyze, and recommend CMS for new sales enablement program already in process of being rolled out, and subsequently develop implementation plan and modifications.• Responsible for analysis and complete transition of existing content on Sharepoint to a more strategic and efficient hierarchy and organization.• Reworking current sales content to incorporate insight messaging and new e-learning modules.• Strategizing around continuing rollout of sales training program to additional ERM employees, while also planning how to increase engagement and amplification among employees currently going through the program.

• Founder and president of B-School Essays, Inc. (www.bschoolessays.com), an admissions consulting firm with a 95%+ success rate for clients’ admittance to top ten business schools. • Handle all P&L responsibilities, planning, communications, and marketing, while managing a team of employees who focus on market research and competitive analysis.• Offer personalized service to ensure client satisfaction, using social media and targeted branding to build dedicated client base in environment with low barriers to entry.

San Jose, Ca, Us

• Developed and implemented new podcast series, featuring leaders in the world of corporate responsibility and social impact.• Spearheaded content marketing efforts resulting in substantive increase in assets for content repository. Used new content to revamp social media campaigns through use of insight messaging and improved audience targeting.• Managed campaign for Cisco Global Problem Solver Challenge, more than doubling applicants and increasing visibility through internal and external comms. Also managed all social media, adapting and pivoting campaigns based on comprehensive review of metrics.• Worked with leadership team on visioning strategy for continuing rollout of Cisco CSR initiatives to underserved regions of the U.S.• Developed webinar program to promote and amplify CSR grantees, Challenge winners, etc., on a year-round basis.• Developed foundational documents for external presentations, from impact slides summarizing results of partnerships, to ecosystem slides and infographics used by leadership to highlight CSR accomplishments.• Wrote numerous blogs and case studies, while also rewriting messaging for Cisco CSR website to highlight specific programs

Philadelphia, Pa, Us

• Solely responsible for developing all insight documentation for SWI (Selling with Insights) training programs. Includes helping clients identify capabilities, identifying and interviewing SMEs, and generating custom insights. Clients have included Lenovo, CSX, Cummins, Kimberly-Craft, Bloomberg, and many others.• Developed new Blueprint/Insight Development Workshop, delivered successfully as both on-line and in-person training sessions, with the goal of teaching participants to internalize the insight development process and develop their own documentation.• Work with C-level and other high level stakeholders to achieve buy-in related to project focus and process; have successfully led every project to completion, with high levels of client satisfaction.

Dublin 2, Ie

Role of Social Media Lead, which included:• Developed and implemented comprehensive social media plan for Security Team, as well as digital marketing collateral to support Accenture’s cyberdefense initiatives• Directly handled social media campaigns for two of our largest conferences (as well as smaller ones), with great success, ie metrics showing significant leads over all key competitors, higher engagement levels than the Accenture standard, etc. Process included development of all content creation across different channels, including social media posts, polls, and visual tiles. • Built out new Security LinkedIn page, to expand social media reach across all applicable channels• Accelerated newly developed blog campaign, reaching out to senior executives for thought leadership and disseminating broadly through social media channels• Developed new internal Security site as part of company-wide transition to a Wordpress format; included writing content and developing look and feel of new site• Responsible for developing marketing materials to promote Accenture’s security and cyberdefense solutions; collateral developed included POVs, infographics, messaging, etc. Also developed internal comms, from announcements to Town Hall postcards to client-ready sales communications• Devised a process for taking wins and building them into credentials, then shepherding credentials through a lengthy approval process for external usage and distribution

New York, Ny, Us

• Directed project involving researching fifteen countries for their potential as expansion opportunities for a denture chain currently operating only in the U.S., but interested in expansion to countries ranging from India and China to Switzerland and France.• Developed market entry strategy/assessments for nine countries selected for Phase II of project, which involved managing a team of researchers and business analysts in gathering in-depth information on dental care. Subject areas researched included dental insurance, current price points, existing retail pathways, marketing and advertising, business environment, cultural attitudes, and other specifics around the need for and interest in dentures and denture-related services. Also involved finding and interviewing numerous Industry Experts in all of these countries.

London, England, Gb

• Have researched and written over 100 extensive market research reports, many cited by news sources, on topics ranging from Fish and Seafood to Foot Care to Men’s Fragrances, delivering message/communication in concise yet compelling manner. Reports incorporate latest trends, consumer insights, impact of social media, overall direction of market, etc.

Us

• Developed detailed strategic business plan, which included overall market/industry assessment as well as in-depth analysis of competitive situation and other barriers to entry. Also researched and wrote product requirements for B2B foodservice network.• Evaluated and participated in selection of technology provider and other potential partners and solution providers; negotiated subsequent contracts and Scope of Work documents.• Conducted extensive partner/customer interviews and used data to write product and technical specifications, working with selected technology provider.• Developed pricing plan, conducted due diligence on potential acquisitions/merger targets.• Sales and business development activities included development of sales plan, marketing and market research activities, presentations to potential clients.

Dublin 2, Ie

• Managed and conducted extensive consumer research study to develop and write detailed report on customer segmentation profiles for major clothing and household goods retailer (J.C. Penney). Also conducted competitor assessment and assisted in analyses for development of internet/eCommerce strategy.• Conducted detailed analysis of FCPG industry through extensive primary and secondary research and interpreted results to develop comprehensive strategic long-range plan for company’s FCPG market unit.• Researched implications of e-commerce for FCPG industry to develop proposal and subsequently win project worth $3M (initially) to conduct research for the premier coalition of FCPG companies.• Devised cost-cutting measures as well as productivity and profitability improvement strategies for major manufacturer of agricultural equipment (Caterpillar).• Developed customer profitability model for Budget Rent-a-Car and recommended subsequent shifts in marketing efforts.

• Summer internship between first and second years of business school• Managed acquisition of chemical sprayer company in the U.K.: coordinated due diligence process and negotiations, developed valuation models, wrote and submitted reports and presentations to Case Board of Directors. • Developed financial models for evaluation of financing project for Brazil.

Worldwide, Oo

• Worked out of Moscow, Russia office• Directed planning and implementation of three separate privatization/enterprise restructuring projects with total billings of over $20M; managed operations of central office in Moscow. • Organized, marketed, and implemented project extension in the form of seminars on cost accounting, information systems, and general "best practices," given to Russian management throughout Russia.

Us

• Established office/presence and was head of operations for over 15 different Teledyne companies in Ukraine. • Negotiated joint-venture partnership between local Ukrainian distributors and Teledyne Water Pik as well as other Teledyne subsidiaries

Mba, Double Major In Marketing, Strategic Management

Ma, Russian Studies

Master'S Degree, Political Science, Ukrainian History, Etc.

Ba, Russian Studies, Political Science

Education record