Tasha K. Email & Phone Number

Remote

Named the Panel Company of the Year by The Marketing Research and Insight Excellence Awards (powered by Quirk’s); certified to ISO since 2014; GDPR-compliant; and co-founder of the global ISO awareness campaign #QualityForAll, Full Circle is the industry’s preeminent provider of high-quality online insights. The company’s award-winning survey experience HoNoR® marries advanced tech, flexible community strategies and unparalleled quality controls to deliver immediate access to proven-purest data, whether via its vibrant panel of millions or InstaConnect®, its premium programmatic solution that captures expert networks. A staple on Inc. 5000’s Fastest-Growing Companies (2017-2023), winner of the 2023 Best Place to Work (powered by Quirk’s) and one of the highest-scoring businesses on Inc.’s 2022 Best Workplaces list, Full Circle’s foresight and agility are a direct result of a uniquely consultative approach delivered by diverse industry veterans.

Remote

Reporting directly to the VP of the Product Strategy Team, established a product team within the company to improve the impact and speed of new feature releases. * Set up initial processes for creating product roadmap and building a pipeline of communication to the dev team in order to bring features to life.* Work directly with the Executive team, including CEO and VP of Engineering, on the creation and prioritization of the product roadmap and new feature requests.* Incorporate feedback from internal and external stakeholders into new features. Cross-functional collaboration between sales, development, QA, Panel, GTM and other teams.* Owned the launch of high-visibility features including: New Dashboards, Agile Shelf Test, Heat Map, and updates to the Paid View Point development for our panel of 100M people.* Worked directly with the UX manager on beta testing of new features.* Partner with Go-to-Market teams on launch plans.* Notable clients include: EP+Co, P&G, Curology, Campbell Ewald

Plano, Texas, United States

Reporting to the head of Research Science, with a mandate to ensure the quality of panel respondents and integrity of client research data in collaboration with Client Services, Technology and Panel Procurement Teams.* Jointly developed Dynata quality road map with Client Services, Technology, and Panel Procurement teams. This included processes, internal software, third-party vendors and other solutions.* Oversaw deep investigation and troubleshooting of high visibility data issues and led client conversations regarding investigation findings.* Training and education for client service teams on best practices on panelist screening, survey design, investigating client concerns, panel management and the Dynata quality system.

Plano, Texas, United States

Responsible for leading research projects from design through delivery and managing a team of 5 project managers to ensure high standards of service and on-time execution of research.* Consultation with clients on screeners and survey design to ensure the best respondent experience and veracity of data, as well as troubleshooting complex projects.* Clients included direct corporate clients, advertising agencies, PR Firms, television networks, and media businesses such as: JD Power and Associates, iHeartRadio, BrandAsset Consulting, Grey Group, General Motors, Zenith/Optimedia.* Oversaw project manager capacity, reviewed efficiency of work for all team members and ensured use of best-practices for panel conversion rates and execution of research. * Trained in High Performance Workplace (HPWP) Management methodology. * Rolled out process improvement initiatives and gained internal buy-in from project managers. Initiatives focused on improving efficiency, such as project checklists.

Plano, Texas, United States

Hands-on management of research projects across survey programming, sample deployment and data deliverables to meet client expectations and timelines.* Managed end to end online research projects from survey programming through data delivery. Project types included: Ad Testing, Ad Exposure Testing, Census Representative Market Sizing, Focus Group Recruiting, Quantitative and Qualitative Online Surveys.* Consulted on redesign and restructure of questionnaires to ensure quality results when fielding with an online research panel. * Provided guidance to clients for optimizing surveys for mobile device compatibility.* Variety of clients from full service market research firms to corporates and strategic consultancies. Clients included: General Motors, TiVo, Bain & Co., M/A/R/C Research, MMR Research Associates, Rabin Research.

Dallas, Texas, United States

Responsible for the execution of research projects and management of timelines across multiple projects.* Led kickoff calls with clients to review scope of projects.* Work with client or internal team on survey programming and testing to ensure proper integration with sampling platform and ideal respondent experience.* Request sample from panel for delivery.* Analyzing progress to ensure data accuracy and providing updates to client on study progress including quotas and timelines.* Built and maintained client relationships.

Plano, Texas, United States

Part of the internal Cadbury media team. Supported non-carbonated beverage media team. Responsibilities included liaison with internal teams such as merchandising and external partners and vendors, budget maintenance, and administrative tasks. * Oversaw daily maintenance of multiple million dollar radio budgets across three media teams for 25 beverages including the company's flagship brands Snapple and Dr Pepper. * Coordinated integration of branded entertainment opportunities across departments including legal, PR and brand managers, to garner company wide support. * Administered post-buy process for the non-carbonated beverage media team including trafficking, monthly processing of station invoices, and discrepancy notification.

Dallas, Texas, United States

Responsible for contract maintenance and management of relationships with TV Stations and media buying agencies. Specialist in the sales of available paid programming air time on represented television stations.

Product Management Certificate, Product Management

Principals Of Market Research, Market Research

Bachelor Of Science, Radio, Television, And Film