Tasha Pert Email & Phone Number

Leeds, England, United Kingdom

• Plan multi-platform advertising campaigns, to effectively utilise the budgets and their key performance indicators;• Project manage operations and creative for all release campaigns, including developing and initiating innovative ideas for physical and digital products;• Devise effective and innovative content-led digital campaigns in conjunction with the digital marketing & audience team, across all channels for effective and progressive audience development and conversion;• Think creatively outside the realms of the day to day for opportunities and moment-led marketing;• Oversee/project manage all elements of the campaign to create bespoke and nimble strategies across each artist/project;• Produce photo shoots, oversee video shoots and creation of all creative content to support all release campaigns;• Understand multiple levels of data to inform strategy – use of tools to measure successes and challenges of track/album performance;• Develop strong relationships with artists and artist management, with partner labels and with agents and promoters to develop strategies around music releases and artist growth• Work closely with the label and team beyond A&R/Audience/Promotions/Sales/Streaming/ International/Agents and Promoters etc. to deliver connected and cutting-edge marketing campaigns • Work closely with the label team and partners to undertake operational and creative responsibility for partner activations across marketing and editorial;• Ensure all information is accurately communicated to label team regarding release plans, changes, developments, growth;• Be responsible for artist budgets, both planning and managing, ensuring careful attention towards payments, and liaising with external suppliers.

Hull, England, United Kingdom

• Hull Independent Cinema is a charity, screening the best in art house, world, independent and short film;• We host exclusive screenings of the latest award-winning and thought provoking film from the UK, USA and around the world. Movies you won’t be able to see in Hull’s mainstream cinema chains;• In my role as Trustee, I offer insight on marketing, communications, audiences, monitoring and evaluation.• I currently manage our social media strategy; crafting copy, scheduling content and paid advertisements.

Hull, England, United Kingdom

• Lead on all external media communications to raise awareness of the work and purpose of Absolutely Cultured, ensuring a high public profile; • Lead on the strategy, growth and optimisation of digital engagement through our website and social media channels;• Responsible for the effective and timely delivery of all multi-channel marketing activities, signage and documentation;• Centrally coordinate Marketing and Communications activity undertaken by staff, such as front of house staff and programme team members, representing our events and activities;• Ensure regular, high-quality reporting on marketing and communications activity at team and board level;• Lead on driving forward the ongoing development and growth of our merchandising offer, monitoring sales and visitor feedback on products to build the product range into a profitable offer;• Embed the organisation’s approach to monitoring and evaluation, ensuring a regular and appropriate reporting process is in place;• Encourage all staff to embrace a data and evidence led approach which supports continual learning and improvement;• Utilise data capture and feed-back opportunities through our marketing channels to develop a stronger audience voice and audience input to inform our plans; • Responsible for the management of the Marketing and Communications budget, including budget allocated within projects and programmes;• Ensure accurate monitoring and reporting and a strategic approach is taken to optimise budget and cost efficiencies.

Hull, United Kingdom

• Create and lead on marketing and communications campaigns across all company strands: Programming & Curating, Social Action & Volunteering, and Learning & Talent Development;• Manage marketing budgets for campaigns, forecasting spend and tracking expenditure;• Lead on digital strategy, social media, website maintenance and paid advertising;• Evaluate the effectiveness of campaigns in meeting required objectives;• Brief and manage suppliers including: agencies, photographers and designers to develop and deliver marketing and communication materials, on time and within budget.• Liaise with project partners, for example the New Music Biennial 2019 festival: working in partnership with event founders PRS Foundation and additional venue, Southbank Centre;• Research and write original copy for Absolutely Cultured’s website, social media channels, printed publications and marketing materials;• Act as GDPR lead for the organisation, ensuring risks are managed and data systems meet our needs/requirements.

London, United Kingdom

Universal Strategic Marketing (USM) is responsible for UMG’s Global catalogue, Compilations, Audio-Visual and Licensing businesses for all labels, excluding Classical (with whom we also work closely). Duties include the following:• Ensure creative output of content and repertoire in the form of new products that will generate meaningful revenues for worldwide territories.• Initiate, plan and co-ordinate all aspects of Marketing Campaigns for upcoming releases to designated artists and projects.• Deliver strategic and efficient marketing to support those releases, both traditional and digital.• Aid in the Curation of Universal’s physical / digital / streaming product portfolios.• Create and co-ordinate all marketing materials, tools and information required and ensure distribution to relevant parties.• Liaise with designers on artwork creative and work closely with the creative department on photo, design etc.• Ensure all information is accurately communicated to all departments regarding strategy, release plans, changes, developments etc.

London, United Kingdom

• Work with markets and repertoire owners to ensure timely delivery of products and developing appropriate relationships.• Work closely with the digital aspects of releases to ensure coverage across all digital platforms with account managers.• Take an active role in uDiscover editorials, features, playlists, etc.• Confirm costs and organise budgeting in our finance system.

London, United Kingdom

• Member of the Universal Strategic Marketing A&R department• Initiate and manage products being released internationally• Constructed and run Prog Rock campaign: generating several new products and liaising with the external publishing company which manages the Progressive Music Awards• Ideate new campaign concepts• Communicate with territories to arrange promo, press and to confirm marketing plans

London, United Kingdom

• Member of the Universal Strategic Marketing A&R department• Initiate and manage products being released internationally• Constructed and run Prog Rock campaign: generating several new products and liaising with the external publishing company which manages the Progressive Music Awards• Communicate with territories to arrange promo, press and to confirm marketing plans• Create projects and set up releases using R2 software• Research releases and assemble sales reports• Update and distribute department release schedules• Organise internal and external meetings• General office duties

United Kingdom

• Contributor to self-titled music blog• Review gigs, EPs, singles, album releases• Construct and publish opinion and discussion pieces• Arrange and conduct interviews with musicians

Winchester

• Write and research features.• Upload content via CMS, WordPress and Hootsuite.• Prepare and publish weekly emails.• Record, edit, script and present weekly PRmoment Radio packages.

Salford

• Crew for new drama series filmed for My Channel (Sky 219). • Member of Post Production Team, responsible for video and sound editing. • Sound assistant and general runner when on-location.

Southampton, United Kingdom

• Held a weekly slot of one to two hours every week on the student radio station.• Planned, presented and produced each show myself.• Worked as part of a team behind the scenes and as a presenter for several live outside broadcasts.

Wakefield, United Kingdom

• Raised funds for all ages gig nights.• Researched and booked musicians for Sticky Shoes events.• Hired venues and arranged security.• Arranged press coverage, filmed and edited interviews with attendees and musicians.• Acted as a liaison with artists/agents.

Leeds, United Kingdom

• Researched venues and musicians.• Reviewed live performances, demos, singles and album releases.• Worked effectively to meet deadlines.

Ba (Hons), Journalism

Education record

A LEVEL: Drama and Theatre Studies: B English Literature: B French: C AS LEVEL: Photography: B

Education record

GCSE: Drama: A* French: A* Music: A* English Language: A English Literature: A Mathematics: A Religious Studies: A Double Science: B/B