I’m Tasha, based out of Atlanta, Georgia in the US. I hold a degree in Industrial Design and I’ve spent the last 15 years in a variety of roles in consumer marketing including category management, channel marketing, and product marketing. Currently, I lead brand marketing and product development for the US local market.My approach is a blend of both art and science to develop marketing programs that boost revenue with proven success. I’m naturally curious about the world and how people interact with products. I thrive on connecting cross-functionally locally and globally with my colleagues and mentoring others. I thrive on connecting the dots from a wide variety of quantitative and qualitative sources to drive proof points on development. I love to get my boots on the ground and meet directly with customers and consumers to understand pain points to develop meaningful innovation. Past achievements:1) Won $30M incremental new business at Kroger based on product merchandising assortment2) Launched new product line - Philips Ultra Definition LED which resulted in a 31% YoY value lift versus prior segment3) Grew LED luminaire category more than 175% YoY in less than a year4) Developed the first touch-less in-store merchandising display at The Home Depot with Philips Hue Outdoor products5) Category Captain and team lead for $1B light bulb category for store specific planograms fueled by POS analytics