Successfully identifies and spearheads opportunities for market expansion through strategic planning and execution of product strategies.Supports the product lifecycle by providing insights on product development, testing, and commercialization.Collaborates as a content expert to support the product lifecycle, product commercialization defining deal economics and commercial model, and enable product adoption through learning programs.Conducts qualitative and quantitative user research, including user interviews, surveys, and usability testing to understand data on user needs.Creates wireframes, prototypes, and user flows using Figma/Sketch/Axure for mobile and web-based applications, resulting in improved user experience and increased user engagement.Designs and facilitates unmoderated remote user testing to gather data on user behavior and preferences in a naturalistic setting.

Played a key role in developing and executing impactful go-to-market strategies for successful new product launches, fostering collaboration with cross-functional teams.Conducted thorough market research and competitor analysis to identify emerging trends, customer needs, and actionable insights for enhancing product offerings.Contributed to strategic product roadmap planning, feature prioritization, and effective backlog management, ensuring seamless alignment with business objectives and customer demands.Made valuable contributions to the development and delivery of cutting-edge global payments solutions at PayPal, working alongside a highly skilled team of product professionals.Demonstrated exceptional managerial capabilities by effectively overseeing and supporting product initiatives, ensuring their alignment with the overarching product vision.Leveraged a combination of creativity, analytical thinking, and relentless determination to consistently achieve outstanding results and drive business growth.

Collaborated with cross-functional teams, such as product development, engineering, and quality assurance, to overcome intricate customer challenges and ensured seamless communication and resolution.Conducted comprehensive product investigations, pinpointing the underlying causes of customer issues and delivering precise resolutions or workarounds.Delivered continuous training and feedback to more than 75 providers through phone and email, guiding them in effectively utilizing CareBridge's EVV portal, leading to enhanced adoption and satisfaction.Contributed to the enhancement of support materials, including knowledge base articles, FAQs, and user guides, actively participating in their development and refinement to empower customers with self-service capabilities.

Led diverse marketing projects, new market initiatives, health fairs, and community activities to achieve membership/enrollment goals.Planned, coordinated, and executed a wide range of events including meetings, presentations, training sessions, product orientations, and focus groups.Developed and nurtured strong business relationships, resulting in increased opportunities to meet membership/enrollment targets.Represented the department in internal and external meetings, effectively communicating vendor reporting, cross-functional updates, and community engagement initiatives.Assumed a pivotal role in key projects, serving as the primary point of contact and driving their successful implementationCreated compelling presentations for sales, product training, member retention meetings, and outreach activities, combining the knowledge of community relations with business analysis insights to drive impactful communication.