Tasha Rucker, Mba, Psm™ Email & Phone Number

• Salesforce Sales Cloud Implementations from start to finish (100 – 300 hours projects)• Salesforce Optimizations• Salesforce-Pardot Integrations• Salesforce Implementation Quick Starts (up to 20 hours)• Salesforce Administrator Bootcamps/Training• Pardot Administration and User TrainingCloud Expertise• Sales Cloud• Service Cloud• Nonprofit Success Pack• Education Data Architecture• Health Cloud

• Salesforce Sales Cloud Implementations• Salesforce-Pardot IntegrationsCloud Expertise• Sales Cloud• Service Cloud• Nonprofit Success Pack• Education Data Architecture• Health Cloud

Davenport, Iowa, Us

• Serve as primary Salesforce administrator for 60+ users.• Provide point and click administration and configuration of Salesforce. Handle all administrative functions including, but not limited to, user account maintenance, reports and dashboards, workflows, process builder and other routine tasks.• Conduct User Acceptance Testing and end user training.• Provide ongoing consulting and expertise in key areas of focus.• Collaborate with business users and managers during the project initiation phase: setting project and feature backlog priorities, and defining scope.• Work with institutional management teams to establish suitable processes to support administrative, development, and change management activities.• Lead Pardot implementations; including requirements analysis, solution definition, business change, adoption, process/workflow development, and project management.• Build campaign workflows in Pardot and all associated assets, such as email templates, landing pages, and forms.• Provide day-to-day end-user support and assist with proactive best practices to enhance and increase their knowledge of Pardot.• Continually seek ways to improve the process of delivering Pardot Solutions.

Davenport, Iowa, Us

• Serves as the external relations administrator and college ambassador. Responsible for supervising 5 remote external representatives who support recruiting initiatives at the institution’s three campuses.• Responsible for developing and maintaining relationships with strategic partners at colleges/universities across the United States (including Puerto Rico) and Canada. • Develops, manages, and monitors recruiting strategies including college fairs, student club, and classroom presentations to support the college’s strategic enrollment objectives. Maximizes student population growth through overseeing daily, monthly, and quarterly recruiting activities and generating marketing plans to support inquiry conversion. • Works closes with Marketing and University Development partners in the identification, development, and execution of marketing and services strategies and plans to support expected student growth. • Hosts annual health professions faculty and advisor events at the institution’s three campuses, in addition to informational dinners at regional and national professional association meetings to promote the institution and the chiropractic profession. • Oversees new hire training, on-going coaching and development for the externals team to provide exceptional customer service to prospective students, product knowledge and business development skills through regular monitoring, providing consistent feedback and coordinating/facilitating regular training activities. • Develops, manages, and monitors communication flow and strategies outlining outcomes from all activities to assigned reporting structure and designated leadership teams. Set benchmarks for continued growth based on objectives of leadership team.• Collaborate with the Campus Directors of Admissions to ensure the quality of prospective student inquiries/leads, progression activities in the new student lifecycle, and assist/facilitate intradepartmental training activities.

Us

• Serves as the chief sales and marketing executive for the school as a member of the campus’s Executive Committee. Oversees administrative operations such as reception area, enrollment processing, mail room and inquiry processing. • Maximizes profitability and student population growth through overseeing daily, monthly, and quarterly recruitment activities, generating marketing plans to support inquiry conversion, and manages P&L and annual financial budget for the admissions department. • Train, coach, and develop admissions staff to provide exceptional customer service to prospective students through regular monitoring, providing consistent feedback and coordinating/facilitating training activities.• Ensure compliance with all Art Institute standards, ethical standards, and compliance with all federal, state and accreditation requirement.Highlighted Achievements • 104% of New Student Admissions Plan – FY14 H1• 116% of New Student Admissions Plan – FY13• 131% of New Student Admissions Plan – FY13 H2• 110% of New Student Admissions Plan – FY13 H1

Phoenix, Az, Us

DIRECTOR OF ENROLLMENT (Richmond, VA Campus) October 2008 – February 2011ASSOCIATE DIRECTOR OF ENROLLMENT (Richmond, VA Campus) March 2007 – October 2008ENROLLMENT MANAGER (Central Florida Campus) May 2005 – March 2007ENROLLMENT COUNSELOR (Atlanta Campus) March 2004 – May 2005• Maximized profitability and campus growth opportunities through enrollment and new student retention efforts. Increased student population from 700 students to over 1300 students. • Developed monthly, quarterly and annual strategies to accomplish various departmental and campus goals.• Trained, coached, and developed Enrollment Counselors and Enrollment Managers to provide an exceptional student experience during the enrollment process through second course completion.• Ensured quality and excellent customer service through regular monitoring and providing consistent performance feedback.Highlighted Achievements • 108% of New Enrollment Budget in NE Region – FY10 H1• Excellence in Resource Management in NE Region – FY10 Q2• Phoenix Ambassador Award in NE Region – FY10 Q2• Highest Percent of New Students that Retained in NE Region – Medium Campus FY10 Q1• Best Second Course Retention in NE Region – Medium Campus FY10 Q1• Largest Contribution of Ground Campus Initiation in NE Region – Medium Campus FY10 Q1• Best Overall Prospective Student Conversion in NE Region – Medium Campus FY10 Q1• Director of Enrollment Collaboration with Corporate Education Liaison Team in NE Region – FY08 H2

Atlanta, Georgia, Us

• Lead courses in English grammar, customer service, writing and verbal communication skills, and college level writing. • Implemented various classroom management techniques for maintaining student attention, involvement and discipline.• Developed daily lesson plans and testing materials; leveraged the use of technology to enhance instruction.• Responsible for providing regular feedback on assignments and recommended solutions to improve learning experience.

Princeton, Nj, Us

• Implemented local sales and marketing strategies to increase revenue and profitability.• Performed local market research, gathered data, and prepared marketing reports to assist campus leadership in developing sales strategies.• Managed inventory of instructional materials and supplies to support instructional facilitation.• Supported district director with new student enrollment through admission process management.

Stamford, Ct, Us

• Accountable for an effortless and seamless guest experience for the entire duration of the hotel stay.• Achieved optimal level of revenue while maintaining high levels of guest satisfaction through on-going communication with management of mainline and guest services.• Ensured that each guest received the Sheraton service promise.• Implemented training courses in all aspects of the front desk department to improve quality standards and a quality guest experience.

Columbus, Ohio, Us

• Supervised the duties of part-time employees including floor coverage, opening and closing procedures, and assignment of daily sales goals.• Managed daily operations including customer service, employee management, and opening and closing store.• Leveraged inventory, cash control, and loss prevention techniques.• Implemented sales strategies to increase daily sales volume.

Bloomington, Mn, Us

• Assisted in the development of guidelines that helped employees comply with regulations and improved the level of customer service to hotel guest.• Responsible for managing guest accounts and ensured the guest received quality customer service during their hotel stay.• Accepted and processed guest reservation to maximize revenue opportunities.• Empowered to resolve guest complaints to ensure guest satisfaction and informed management of major challenges and disturbances.

Ranger, Everything Salesforce

Mba, Marketing

Ba, English