Tasha Schroeder Email & Phone Number

Atlanta, Georgia, Us

From early-stage startups to nonprofits and established SMBs, I develop marketing strategies that drive business goals. Focus includes:Business strategy and leadership• Develop multi-channel media strategies with a focus on customer acquisition and campaign optimization.• Build and manage high-performance marketing campaigns while working cross-functionally to solve challenges, make strategic decisions and put in place scalable processes that drive growth. Content marketing• Serve as in-house champion for client audiences, deeply understanding their motivations, challenges and needs in order to inform content creation.• Deliver high-quality messaging – everything from customer case studies to blogs to go-to-market materials – to help customers understand client offerings and their specific value proposition.• Conduct content audit to identify gaps and opportunities to repurpose content.Growth marketing• Execute campaigns across various channels, including PPC, paid and organic social media, off-page SEO, email and webinars.• Develop and execute high-impact nurture programs and initiatives to increase brand awareness, customer acquisition and revenue growth.Product marketing• Analyze market, competitors, buyer personas, trends and industry-specific problems to create strategic positioning and develop compelling narratives and value propositions.• Develop, launch and optimize go-to-market promotions to drive engagement with customers and prospects.• Create collateral to support product launches, sales team efforts and ongoing marketing campaigns.

Atlanta, Ga, Us

Calloquy is a virtual litigation SaaS platform making remote legal proceedings safe and secure.• Devised and managed end-to-end strategy and implementation for all owned and earned marketing and communications programs to prepare Calloquy for successful launch and growth.• Crafted brand development, content marketing and thought leadership strategies, managing freelancers and agency partners to bring content ideas to life.• Collaborated with product teams to build product marketing and go-to-market plans, influence product roadmap and develop new product capabilities.• Built integrated marketing campaigns leveraging website, blog, video, social media, events and more to generate leads. Developed nurture campaigns to convert leads to SQLs.• Created collateral, sales material, knowledge base, playbooks and other documentation to educate internal and external stakeholders about initiatives and new offerings.

Atlanta, Ga, Us

DigitalCrafts trains students seeking new skills or career paths in technology with online bootcamps.• Oversaw all paid and organic marketing programs, tripling annual revenue and leading to a successful exit.• Grew applications from paid ads on Google and Facebook by 40% and 28% YoY, respectively.• Leveraged analytics and SEO research to increase website traffic by 51% in 2020. Increased traffic across all other channels: organic, direct, display, paid search, referral, social, email.• Managed paid social, earning more applications in first quarter of my time at DigitalCrafts than the company earned in the entire year before—at half of the cost.• Created marketing automations and email campaigns to increase conversions across sales funnel.• Launched new program offerings, creating collateral, landing pages, blog posts, ebooks, press releases, ad copy, social media.

Atlanta, Georgia, Us

BNR offers custom software, immersive tech bootcamps and bestselling programming guides.• Led paid and organic marketing programs to develop the BNR brand, enhance awareness and acquire/retain customers.• Created sales collateral contributing to all pipeline levels: ebooks, blog posts, decks, case studies.• Transformed company blog into one that generated 80% of all web traffic and consistently ranked in the first page of Google search results.• Earned media placements in outlets like Forbes, HuffPost, television news and industry podcasts.• After 2013 acquisition, led brand consolidation and rebranding to hone two successful individual brands into one while honoring individual brand achievements.• Co-founded Rails Girls ATL to teach women coding skills and increase diversity in tech.

Ma, Religion

Ba, Communications; Minors In Spanish And Writing