Tasha Tucker, Mba Email & Phone Number

Chicago, Illinois, Us

Onsite solutions and insights consultant for the 4th largest grocery retailer in the country. Provide directive on strategy and planning at the retailer's corporate office. Work as a strategic partner with Retailer Category Managers. •Consult with customer to apply/maximize insights gleaned from data including store data analysis, household purchase behavior analysis, surveys, audits, data modeling, in-market testing, and other custom projects.•Ability to maintain manufacturer and retailer perspective while thinking through multiple divergent paths and understand the implications•Serve as an advocate for customer in effort to build their businesses which involves implementing a sales strategy in a challenging environment.

Atlanta, Ga, Us

Development of strategic, customer and shopper-centric marketing plans while establishing customer relationships, engaging the bottler community and aligning with corporate and sales team on key initiatives.• Established a quarterly, future consumption meals program at Food Lion within the first two months on the job• Successfully transitioned the meals program from 268 stores to all 1,100 stores and improved in-store signage, usage of humanity, social and online digital marketing• Worked with customer to re-create their co-marketing programs and was able to secure Coca-Cola with the co-lead position in three marketing programs • Increased display execution on co-marketing events from 1 week to three weeks and improved display types from freezer wings to front pallet position with no additional cost. Convinced the customer to incorporate Coca-Cola messaging in their program style.• Sold in all Cola-Cola pillar programs in 2016 and 2017 using 360 marketing platforms using social, online and digital marketing.

Orrville, Ohio, Us

Responsible for all selling stories, category reviews, broker management and price/promotion analysis on Dollar, Delhaize, Publix, Bilo/Winn Dixie and other Mid-Atlantic Grocery accounts •Certified by the Category Management Association at the highest level as a Certified Professional - Stragetic Advisor within Category Management in 2011•As an onsite Insights Expert at Delhaize helped the customer expand the shelf set of their most profitable segment by 4 feet in over 1,200 retail stores. Presented insights and analytics that resulted in the brand blocking of the Vegetables category at two Mid Atlantic grocers. •Only Category Manager in Pet to educate the customer on how to interpret and use their shopper card data (SIP)•Helped the company achieve #1 share position for over 5 years in a high profit category•Train broker partners on execution of category initiatives•Received a Make a Difference award for helping Del Monte be recognized as the #1 supply chain partner

Mclean, Virginia, Us

Worked with four Account Managers on seven categories in multiple retailer accounts to conduct category and business reviews, new item presentations, category aisle initiatives, space management, broker management and promotion analysis.•Presented aisle initiative that was implemented by the customer in over 1,200 stores•Secured distribution on a new brand and convinced retailer to reduce average speed-to-shelf by 4 weeks through creation of a compelling selling story •Helped grow two brands to #1 share position at customer and national •Managed broker partners to achieve optimal placement on planograms

Mclean, Virginia, Us

Facilitated high performance activity teams for new product launches. Responsibility included management of launch projects, national trade funds, trade marketing programs, broker incentive events. Annual U.S. retail sales of $500M•Launched the company’s first new brand with projected incremental sales of $26M and successfully reduced commercial and manufacturing production leadtime by 8 weeks to hit launch date•Maintained $40M trade budget and created an expense tracking system that helped prevent overspends•Received a National Sales Award for Efficiency

Mclean, Virginia, Us

Developed and forecasted international and domestic demand for over $1B in consumer products. Worked in conjunction with Production Planning, Manufacturing, Logistics and Customer Service to create and justify the company’s demand plan at 5 Plants and 15 Distribution Centers.•Increased domestic forecast accuracy by over 10 percentage points which helped improve production response and performance•Forecasted start-up volume for two new plants and three new distribution centers throughout the U.S.•Supervised and developed two Demand Planning analysts on domestic and international forecasting. Trained a new SBU on forecast software.

Oakland, California, Us

Executed hospital-wide analysis on high profile projects in effort to improve productivity and gain efficiency at the largest HMO in Southern California. •Developed analytics to reduce overtime by contracted nurses, increase home health efforts, decrease supply waste, reduce patient length of stay and decrease transfers of cardiac patients

Bachelor'S Degree, Sociology And Business Administration

Master Of Business Administration - Mba