Tasha Van Der Meer Email and Phone Number

Product Manager for Android (Android TV/mobile, Fire TV/Kindle), and iOS (iPhone/iPad, tvOS), across ABC Network, Nat Geo TV, FX Now and Freeform.Product Manager for Dancing with the Stars and American Idol voting sites and apps.

My family and I made the decision to travel across North America with our expedition truck - Grizzly Overland.

• First Use and Onboarding feature Product Manager, working with various teams such as Marketing, Big Data, Tech, UX, Analytics and various Sling & Dish stakeholders • Customer obsession, user testing including targeted User Testing / Guerrilla UX testing, and various A/B test release rollouts.• Roku Device Product Manager, leading Sling TV’s Live TV and VOD (OTT) experience on Roku, including app launches and new feature rollouts.

• Managed Hulu’s living room device app launches and new feature rollouts across Samsung Tizen, LG, ROKU, Vizio and Apple TV, partnering with PMs, TPMs, UX, Tech, QA, PR, Marketing and Data Instrumentation teams. • Crafted user stories, device data dashboards/reports, product wiki’s and go-to-market device strategies. (Contract via Harvey Nash.) Highlight: HULU’s new Live TV experience on Samsung 2017 TVs and living room apps.

• Led and supported Disney Parks & Resorts mobile app releases end to end, worked with PDMs, TPMs, UX, Tech and QA teams, managed project scope, fiscal budgets, sprint reports and leadership communications. (Contract via Kforce)Highlight: Hong Kong & Paris Disneyland, Disney Parks and Resorts mobile apps.

Backpacked through Asia, Central America and North America while waiting for our Canadian work visa to be approved.

• Launched feature-rich, location aware, mobile apps for leading North American conferences and events. Managed agency relationships, internal teams and project development from conception to launch.Highlights: Chicago Gourmet, AWS re:Invent, Petco, RSNA, Las Vegas Markets, SXSW & Sundance event mobile apps.

• Directed a global, cross-functional team of engineers, designers, QA and project PMs through the development of 16 SBS On Demand OTT video streaming apps, increased video views 151%. Included:o Mobile: iOS iPhone/iPad, Android, Windows Phone, Windows 8o Game Consoles: Xbox 360/One (Kinect interactions), Sony PS3/4o Connected: Samsung Smart TV, Sony, LG, Panasonic, HiSense, Humax, Sony Braiva, Fetch • Increased audience reach/engagement by developing new products/features including personalization & recommendations tools (The Filter), defined the Product Roadmap, backlog grooming, post-product reviews, customer feedback analysis, reported business KPIs, data / analytics, educated sales and advertising teams, managed product launches with Marketing/PR.• Created scope requirements, user stories, timelines, wireframes, functional specifications, user acceptance testing.• Managed relationships and project communications with stakeholders, such as directors, sales, marketing/PR, content, technical, and design groups, as well as Microsoft, Apple, Google, Sony, and Samsung partners.• Increased video spend by 26% in 2012, contributing to 9% of total online ad expenditure - which is $297M of $3.3B - by supporting sales teams and launching VPAID/VAST compliant video advertising across SBS.• Mentored SBS teams through YouTube training workshops, improved 15 YouTube channel KPIs by 70% through strategic planning, best practices, design and content management, and rights management. Boosted advertising revenue 80% across Dateline, Tour de France and SBS Australia YouTube channels.• Increased VOD and AVOD revenue 100% across iTunes, BigPond, and Fairfax, digitized SBS’s DVD properties.• Honored with SBS ONE Team Achievement Award – SBS On Demand.Highlight: SBS On Demand 16 OTT video streaming apps, VOD, YouTube and video advertising strategies.

• Oversaw nineMSN’s News, Sport and Lifestyle products across mobile. • Increased audience reach/PI’s by 88% and engagement/UBs by 70% across ninemsn’s News, Sports, and Lifestyle mobile sites through unique/compelling content (video OTT, article, user-generated), A/B testing, marketing campaigns and PR.• Guided a team of engineers and designers to develop mobile websites, features, and mobilize e-commerce website.• Gathered requirements, product roadmaps, competitor analysis, scope documents, functional specs, wireframes/UX, sitemaps, QA testing plans, post-product reviews, and customer feedback analysis. • Managed stakeholder relationships, managed data and KPIs, delivered performance reports, and communicated project status.• Raised mobile advertising revenue by 72% from 2009 to 2010 and supported sales by creating sponsorship m-sites, integrated OTP, mobile banners, and in-editorial advertising across mobile properties.• Exceeded revenue targets for mobile content sales in FY06 and managed vendor/content provider relationships, including Gameloft, Soundbuzz, and Universal, and coordinated online promotions to grow content sales.• From the 9news room, led the mobile strategy for major breaking stories and global events.• Earned ‘Ralph Mobile’, Best Product Team Award.Highlight: nineMSN, News, 60 Minutes, WWW Sports, RALPH, CLEO, My Recipes mobile sites, growth and advertising.

• Product manager and content administrator of Buzzword web and mobile sites; sourced mobile games, ringtones, and wallpapers.• Maintained relationships with third parties, including MTV, The Music Network, and major record labels, as well as mobile content providers/vendors, such as Vodafone, Soundbuzz, Glu and EA Games.• Increased sales by 75%, implementing advertising campaigns and incentives for slow moving content.• Developed television commercials in-house to appear on free to air and MTV/VH1 Channels.

• Licensed Warner and 3rd party record label (Sony, Universal, EMI, BMG, Shock)tracks, set up licensing contracts for WMA & NZ and third party compilations. • Co-ordinated roadshows targeted to advertising agencies, identifying music for Ad campaigns.• Partnered with the A&R and marketing.Examples: CDs: Channel V Live, 100% Hits, East Coast Blues & Roots Festival, Big Day Out, MOS, Top of the Pops, Wild Gold

• Managed the royalty and copyright processing systems, licensed compositions & claimed artist royalties from APRA & AMCOS.