Tasha Yohan, Mba Email & Phone Number

• Develop impactful sales tools and resources including industry briefs, internal and external presentations, demo clips, and account based marketing campaigns
• Plan, design, and deliver creative content to support demand generation campaigns that include white papers, Q&A documents, webinars, ebooklets, and industry thought leadership collateral
• Interview customers to document their experience with UKG solutions to create a variety of customer advocacy assets including case studies, speaking engagements, and press releases
• Collaborate with sales/marketing leadership and customers to develop and execute marketing materials, events, and initiatives that support industry goals
• Strategize with individual sales account executives on deals and/or prospect strategy including customer presentations, outreach, ABM campaigns, and RFP responses
• Research and analyze relevant trends to proactively source, evaluate, and develop messaging that addresses key issues, drivers, and solutions

• Work with clients across the university to develop an integrated and strategic marketing and communications plan to tell their story and promote their programs
• Collaborate with in-house creative team to coordinate digital and print advertising production, social media content and collateral that supports the university’s mission
• Proactively stay informed of relevant issues and trends in higher education, communications and areas in which NSU has expertise to execute a robust public relations and marketing strategy; position and place.
• Manage and provide strategic vision to an outside advertising agency that runs NSU’s social channels and advertising while managing tight deadlines
• Serve as an NSU Brand Ambassador to ensure that branding guidelines are followed throughout the university’s colleges and entities
• Write news releases, letters from the president, media advisories, student newsletters and other strategic communications to share across a variety of media platforms

South Florida

• Act as the liaison between clients and media, field inquiries, pitch stories and coordinate interviews and on-air opportunities between representatives and the press
• Draft press releases, event scripts, media advisories, speaking points and print collateral
• Manage multiple projects from conception to completion by anticipating challenges, troubleshooting problems, offering client counsel and adhering to the budget
• Create PR plans and execute the timeline in an efficient manner
• Create social media plans and manage Goodman PR’s social media channels
• Manage accounts for retail, special events, restaurants and local nonprofits

South Florida

• Develop and execute communication plans to facilitate sales and work efficiency; coordinate press releases, marketing collateral and advertisements for venue programs and shows featuring clients such as Russell Brand.
• Field media inquiries and pitch ideas to local media, coordinate interviews between clients such as Colin Mochrie and Brad Sherwood and local media outlets.
• Created a voice for the theater through various copy write, brochures, season booklets and through the blog, which I contribute to
• Create, manage and schedule mass email communications; keep track of statistics and conversions related to the e-blasts
• Coordinate events and logistics, assist with ticket sales, reach out to community groups for cross-promotional opportunities, and serve as the liaison between theater departments to ensure effective communication

Master Of Business Administration - Mba, Marketing

Bachelor Of Science (B.S.), Public Relations