Tasha Yohan, Mba Email & Phone Number

• Develop impactful sales tools and resources including industry briefs, internal and external presentations, demo clips, and account based marketing campaigns• Plan, design, and deliver creative content to support demand generation campaigns that include white papers, Q&A documents, webinars, ebooklets, and industry thought leadership collateral• Interview customers to document their experience with UKG solutions to create a variety of customer advocacy assets including case studies, speaking engagements, and press releases• Collaborate with sales/marketing leadership and customers to develop and execute marketing materials, events, and initiatives that support industry goals • Strategize with individual sales account executives on deals and/or prospect strategy including customer presentations, outreach, ABM campaigns, and RFP responses • Research and analyze relevant trends to proactively source, evaluate, and develop messaging that addresses key issues, drivers, and solutions • Work cross-functionally with internal departments including but not limited to sales, presales, services, creative, field marketing, corporate marketing, events, corporate communications, PR, and external partners • Employ a growth mindset to continuously educate myself on new tools and trends by utilizing resources such as LinkedIn Learning, webinars, and immersion opportunities to further my growth as a marketing and communications professional

• Work with clients across the university to develop an integrated and strategic marketing and communications plan to tell their story and promote their programs• Collaborate with in-house creative team to coordinate digital and print advertising production, social media content and collateral that supports the university’s mission• Proactively stay informed of relevant issues and trends in higher education, communications and areas in which NSU has expertise to execute a robust public relations and marketing strategy; position and place university experts in national media to address trends• Manage and provide strategic vision to an outside advertising agency that runs NSU’s social channels and advertising while managing tight deadlines• Serve as an NSU Brand Ambassador to ensure that branding guidelines are followed throughout the university’s colleges and entities• Write news releases, letters from the president, media advisories, student newsletters and other strategic communications to share across a variety of media platforms• Support leadership and various clients with crises communications including strategic planning, coordination of interviews, official statements, letters from the president and social media strategy

South Florida

• Act as the liaison between clients and media, field inquiries, pitch stories and coordinate interviews and on-air opportunities between representatives and the press• Draft press releases, event scripts, media advisories, speaking points and print collateral• Manage multiple projects from conception to completion by anticipating challenges, troubleshooting problems, offering client counsel and adhering to the budget• Create PR plans and execute the timeline in an efficient manner• Create social media plans and manage Goodman PR’s social media channels• Manage accounts for retail, special events, restaurants and local nonprofits• Act as the liaison between clients and the graphics department to assist in developing collateral• Handle crises and guide clients on the best practices for the situation• Manage and coach junior team members

South Florida

• Develop and execute communication plans to facilitate sales and work efficiency; coordinate press releases, marketing collateral and advertisements for venue programs and shows featuring clients such as Russell Brand and Kenny G• Field media inquiries and pitch ideas to local media, coordinate interviews between clients such as Colin Mochrie and Brad Sherwood and local media outlets.• Created a voice for the theater through various copy write, brochures, season booklets and through the blog, which I contribute to• Create, manage and schedule mass email communications; keep track of statistics and conversions related to the e-blasts• Coordinate events and logistics, assist with ticket sales, reach out to community groups for cross-promotional opportunities, and serve as the liaison between theater departments to ensure effective communication

Master Of Business Administration - Mba, Marketing

Bachelor Of Science (B.S.), Public Relations