Manager Marketing
Northampton, United Kingdom
Alpha-Cure has over 20 years of experience in the manufacture of ultraviolet lamps. We know what it takes to deliver the highest quality UV lamps to customers around the world, which means you can concentrate on running your UV disinfection system knowing that the lamps are doing exactly what they should.Actions:• Responsible for all internal and external communications and branding, including (but not limited to) the Alpha-Cure & Alpha-Purify websites, marketing collateral and branded merchandise, print and online advertising, public relations, news, blogs, managing social media channels and search engine optimisation. • Weekly reviews of the performance of the Alpha-Cure website, PPC campaigns, web shop, online content and social media posts. • Partner and distributor marketing - working with companies around the world to ensure they have the marketing tools and information to successfully sell UV lamps. • Development of a new brand for a specific application of ultraviolet technology, including copy writing, overseeing web design and logo/icon development. • Manage a budget for all marketing activities and employee incentives.• Plan and manage all Alpha-Cure & Alpha-Purify events and employee attendance at exhibitions and trade shows• Analysis of past marketing spend and strategy, and development of a 3 year marketing and communications blueprint for Alpha-Cure & Alpha-Purify.