A seasoned executive with over 15 years of experience in marketing and sales within the fashion, beauty, and luxury sectors, I have a proven track record of spearheading brand growth through sustainable practices and marketing innovation. My international career has seen successful tenures in Europe and America, driving brand repositioning and achieving significant increases in market share.At companies like Mascaro Group, Avolta (Dufry), and Adolfo Domínguez, I led high-impact initiatives that boosted online sales by 40% and overall net sales by 35%. I specialize in leveraging AI to enhance marketing strategies and improve eCommerce effectiveness, leading to improved conversion rates and impactful customer engagement.Currently, as a Mentor for Marketing and Sustainability Strategy at IE University, I guide teams to integrate sustainable practices into their business strategies, fostering innovation and aligning commercial objectives with ethical standards. I am passionate about creating marketing that not only sells but also sustains.Expertise: Strategic Leadership in International Marketing, Brand Development, Digital and AI Marketing Integration, Sustainability, Multicultural Team Management, and Cross-functional Collaboration.