Tasia Clarke Email and Phone Number

As a data-driven Business Analyst, I leveraged advanced financial modeling techniques and tools to deliver actionable insights that drive strategic growth initiatives, such as SKU rationalization and sales enablement. By implementing wallet share analysis using Python and T-SQL, I’ve helped identify customer spending patterns that led to an increase in cross-selling opportunities. I developed and maintained dynamic PowerBI dashboards to track and analyze key sales KPIs and data trends.

• Developed a clustering model in Python to segment users based on behavior and demographics, improving targeted marketing strategies and increasing marketing campaign ROI by 15% • Conducted hypothesis testing and other statistical analysis approaches to identify customer churn drivers and implemented proactive retention strategies • Collaborated with cross-functional teams to design and execute A/B tests for website optimization and user experience improvements • Conducted comprehensive end-to-end data analysis projects, utilizing PostgreSQL and Python, to extract insights and support data-driven decision making • Developed and automated robust dashboards and reports using Tableau for real-time monitoring of key business metrics • Presented actionable insights to executive-level stakeholders and non-technical audiences, formulating strategic recommendations for optimized business outcomes

• Automated data cleaning processes and implemented Excel-based data quality checks, reducing manual effort and improving data accuracy• Led comprehensive data analysis projects, utilizing advanced Excel functions to cleanse, manipulate, and analyze large datasets

•Generated biweekly interactive Excel dashboards featuring key performance indicators (KPIs) to drive operational enhancements in student recruitment, engagement, and retention•Automated ETL processes using Power Query and Python, ensuring data completeness, compliance, and operational cost reduction