• Researching the content production aspect of designated products• Using Google Analytics to understand demographic data to determine optimal targets, competitor offerings and tactics for valuable leads and conversions• Writing, reviewing and publishing SEO optimized articles, landing-page contents for product sites and backlink building• Producing, publishing and curating guest articles, in-house contents (onsite), Press Releases (PR), newsletters etc• Managing social media… Show more • Researching the content production aspect of designated products• Using Google Analytics to understand demographic data to determine optimal targets, competitor offerings and tactics for valuable leads and conversions• Writing, reviewing and publishing SEO optimized articles, landing-page contents for product sites and backlink building• Producing, publishing and curating guest articles, in-house contents (onsite), Press Releases (PR), newsletters etc• Managing social media profiles and planning monthly content requirements• Using tools like Moz, Ahrefs and Majestic SEO• Creating email campaigns• Maintaining Zoho interface• Using Lemlist to blast emails• Scheduling social media content through hootsuite Show less

-Scheduling emails for Microsoft in the backend- Using Marketo to blast mails as part of a lead generation effort-Updating details in Microsoft's MASH CRM-Liaison with Indian POCs to maintain process efficiency-Using ON24 to host digital events-Creating changes in email schedules as per Marketer requests

• Researching the content production aspect of designated products• Using Google Analytics to understand demographic data to determine optimal targets, competitor offerings and tactics for valuable leads and conversions• Writing, reviewing and publishing SEO optimized articles, landing-page contents for product sites and backlink building• Producing, publishing and curating guest articles, in-house contents (onsite), Press Releases (PR), newsletters etc• Managing social media… Show more • Researching the content production aspect of designated products• Using Google Analytics to understand demographic data to determine optimal targets, competitor offerings and tactics for valuable leads and conversions• Writing, reviewing and publishing SEO optimized articles, landing-page contents for product sites and backlink building• Producing, publishing and curating guest articles, in-house contents (onsite), Press Releases (PR), newsletters etc• Managing social media profiles and planning monthly content requirements• Using tools like Moz, Ahrefs and Majestic SEO Show less

• Configuring restaurants menus in the back end.• Creating and updating quality menus of different restaurants at record speed with impeccable attention to details• Ensuring the contents are up to date (price, order quantities, item descriptions, item variations, menu categorization, food characteristics, scheduling, etc.)• Inserting dish level photos into different items for visual convenience of customers. • Constantly managing and updating content according to standard… Show more • Configuring restaurants menus in the back end.• Creating and updating quality menus of different restaurants at record speed with impeccable attention to details• Ensuring the contents are up to date (price, order quantities, item descriptions, item variations, menu categorization, food characteristics, scheduling, etc.)• Inserting dish level photos into different items for visual convenience of customers. • Constantly managing and updating content according to standard operating procedures of two major verticals of the company; Restaurant and Shops.• Monitoring key work group chats so that crucial escalations are attended for and resolved at the earliest.• Directly communicating with the vendors to address their requests for special customization of their menus and for further clarification on key technical issues, at either end (VAT mismatch on software, visibility of items on front end, container charges, VAT structure change, etc.)• Solving issues related to restaurant locations and zone wise timing.• Updating price, items and categories through Nimbus update portal. • Adding items through the vendor portal as vendor request. • Maintaining Nimbus portal on daily basis. • Reporting bug issues on Nimbus update portal.• Creating reports on month end for the team. Show less