Digital Marketing Specialist
Current• Researching the content production aspect of designated products• Using Google Analytics to understand demographic data to determine optimal targets, competitor offerings and tactics for valuable leads and conversions• Writing, reviewing and publishing SEO optimized articles, landing-page contents for product sites and backlink building• Producing, publishing and curating guest articles, in-house contents (onsite), Press Releases (PR), newsletters etc• Managing social media… Show more • Researching the content production aspect of designated products• Using Google Analytics to understand demographic data to determine optimal targets, competitor offerings and tactics for valuable leads and conversions• Writing, reviewing and publishing SEO optimized articles, landing-page contents for product sites and backlink building• Producing, publishing and curating guest articles, in-house contents (onsite), Press Releases (PR), newsletters etc• Managing social media profiles and planning monthly content requirements• Using tools like Moz, Ahrefs and Majestic SEO• Creating email campaigns• Maintaining Zoho interface• Using Lemlist to blast emails• Scheduling social media content through hootsuite Show less