As a Market Development Manager, I am responsible for managing multiple portfolios of Consumer Business Group in Pakistan through distributors, KAMs and merchandising team such as “Scotch Brite” at IMT customers MAF Carrefour & Metro, and “Scotch” “Post-it” across wholesale, stationary retail and LMT customersSome of my key responsibilities includes. Ensure top & bottom-line OP achievement by month, quarter, and year. Responsible for new divisions launch in Pakistan. Manage channel’s pipeline, identify new business opportunities, lead generation and mitigation plans. CRM projects implementation, analysis and follow up on touch points and CFAs. Power BI analysis and POS review with team on monthly basis Plan and executes short and long-term channel strategies as per customer’s entitlement plans.

Leading key account and modern trade channel for “Scotch Brite” including IMT customers MAF Carrefour, Metro and NKA government accounts USC and CSD through a team of KAMs, supervisors & merchandisersSome of my key responsibilities includes. Ensure joint business plans (JBP) with channel partners on a Win Win situation by evaluating trade spent, market develop funds (MDF) and improvement in channel’s business.  Conducts periodic business reviews with channel partners to review business performance as per aligned key performance indicators (KPIs) throughout the year. Responsible for planning, executing, and controlling tailor-made promotions. Maintain and ensure category management with high standard merchandising and Planogram implementation.  Responsible for channel sales estimates, stock forecast in collaboration with cross functional including finance, marketing, and supply chain. Ensure AR delinquency as per GFS guidelines.

Managing Partner

Responsible for establishing Supermarket chain under the banner of Khazein Al Bilad Supermarkets in Riyad, KSA.As Manager Operations-Retail some of my responsibilities includes. To plan, execute, and control promotion activities through effective category management and design activity magazines. Ensure revenue targets and ROI of each SM. To finalize supplier's contracts on annual basis. Responsible to gather competitor's activity and price index customers can get best prices of quality products.

As RSM I was responsible for managing business of multiple international and local brands in the largest Central region of Saudi Arabia by leading diverse team of area manages, supervisors and merchandisers. Some of the key brands includes; Britannia Biscuits Ltd (India) Al Nukaly Products (KSA) BRU coffee (Hindustan Lever) Super Max (Blades/Razors)

ROM-Central

GT & WS Business Handeling Through DB

GT, WS, & Institutational Business Handeling through DB

Field Officer

Sales Manager-South