Aggressively pitching. Handling new business and creative. Directing a team of 50 on clients like HBL Asset, ABL Asset, PSO, TDAP, Suzuki, Roche, Engro Energy, Sindh Engro Coal Mining Company, Thar Foundation, Lucky Cement, Yunus Brothers Group, IGI Insurance, Mehran Spice and Food Industries (Local & Export), State Life Insurance and more.

Directing the digital team that has created the HBL Funds app, manages social media for HBL Asset, Engro Energy, Sindh Engro Coal Mining Company, Thar Foundation, Emborg Pakistan, ABL Asset, Suzuki, IGI, Naheed, Mehran, State Life, Board of Revenue, Sindh AIDS Control Program and the list goes on. Actively trying to develop new business channels and improve profitability through strategic partnerships and insightful solutions on a constantly evolving platform.

Managing a team of 40 professionals. Producing Mobilink’s advertising for 3 years including films. Introduced the new logo and identity in 2013. Major clients include Engro (Foods, Corp & Fertilizer) MCB, Faysal Asset Management, Bank Al Falah, Lucky Cement, Hub Power Co., TWA, Revlon and Flex.

Directed a team of 30 Active in Business development and Client Relations. Launched UBL OMNI, UBL SIGNATURE (PRIORITY BANKING) & UBL FIRST. Developed and executed TVC’s for Sui Southern Gas, Proctor and Gamble I pad, Colgate-Palmolive Sparkle Salt Toothpaste and Express Power Detergent.

Started the company with a bang handling Tang, Dubai Islamic Bank & BAT (Pakistan Tobacco). Worked on Interflow related businesses also including Ufone, PSO, 7up, Lays & Coke. Also worked on Radio1fm91 promo ideas and channel branding.

Launched the new line of Hinopak Motors Trucks and Buses, simultaneously handled Toyota, Engro Chemicals Pakistan, Reckit-Benkizer, Fedex / Gerry’s and worked on projects for Soya Supreme Cooking Oil and Television Concepts for Greenstar Social Marketing.

Managed the workflow of the creative department, wrote and conceptualized print ad’s for shows, TV advertising for shows like Pachaas Minute and Umrao Jan. Wrote Breaking News Copies and Tickers on a daily basis, created advertising formats, developed ideas for Geo events, including managing the Mohatta Palace Launch in 2003

Appointed Copy Writer for all Global and local Accounts. Just some of the work at Spectrum included launching brands including the Honda Civic 2001, Nando’s, Nike, Colgate Whitening Toothpaste, Mitchell’s Golden Hearts & Luxuree Chocolates, J-Pet Computer Systems, Citigold and creating award winning calendars for Jaffer Brothers Ltd.