Driving Terra Nation's global expansion with full P&L ownership, overseeing strategic execution and business development. Spearheading innovation by transitioning the company into a successful licensing model and expanding its presence in key international markets. Leading the digital transformation and comprehensive e-commerce strategy for the Resoul Group of Companies, collaborating with the President and CEO to align brand vision and commercial goals with product strategy.Managing the… Show more Driving Terra Nation's global expansion with full P&L ownership, overseeing strategic execution and business development. Spearheading innovation by transitioning the company into a successful licensing model and expanding its presence in key international markets. Leading the digital transformation and comprehensive e-commerce strategy for the Resoul Group of Companies, collaborating with the President and CEO to align brand vision and commercial goals with product strategy.Managing the strategic planning and performance of the e-commerce business, including budget management, execution, and customer engagement initiatives. Directed a cross-functional team to achieve significant top-line growth through SEM, SEO, affiliate marketing, and content marketing. Demonstrated P&L ownership for three high-performing e-shops, driving revenue growth and optimizing operational efficiency. Show less

I led the development and execution of a 3-year global brand strategy, holding full P&L responsibility and overseeing cross-functional teams to ensure the successful launch of new, innovative products. I directed the global commercial strategy, aligning product development and market entry plans that expanded the brand's footprint into new international markets, fueling sustainable growth

I led the strategic account management for Foot Locker Europe, driving significant growth and strengthening market positioning. I spearheaded the development and execution of a comprehensive 3-year European strategy, overseeing full P&L management for both exclusive and inline product lines. Collaborating closely with senior leadership teams at Converse and Foot Locker, I played a pivotal role in driving revenue growth, enhancing market share, and expanding brand presence.I led a… Show more I led the strategic account management for Foot Locker Europe, driving significant growth and strengthening market positioning. I spearheaded the development and execution of a comprehensive 3-year European strategy, overseeing full P&L management for both exclusive and inline product lines. Collaborating closely with senior leadership teams at Converse and Foot Locker, I played a pivotal role in driving revenue growth, enhancing market share, and expanding brand presence.I led a high-performing cross-functional team, fostering a culture of collaboration and innovation to achieve impactful results. This included strategic product planning that successfully shifted the product mix to increase the share of inline offerings. My strategic approach involved market trend analysis and competitor benchmarking to identify and capitalize on new business opportunities. I consistently met and exceeded sales targets by implementing effective sales strategies and proactive client engagement.My contributions included expanding store penetration, building and maintaining strong partnerships, and driving operational excellence through seamless coordination with sales support, client services, and operational teams. I conducted regular account performance reviews to identify areas for optimization and implemented solutions that strengthened client relationships and improved overall account performance. Show less

I managed the European strategy for key categories, focusing on Running, Women's, and Young Athletes. I developed and implemented category-specific strategies that drove significant market growth and brand presence. Leading seasonal product line meetings with Intersport's European advisory board in Switzerland, I ensured alignment on strategic initiatives and product offerings.I successfully managed strategic agreements and led a dedicated team of sales and category managers, along with… Show more I managed the European strategy for key categories, focusing on Running, Women's, and Young Athletes. I developed and implemented category-specific strategies that drove significant market growth and brand presence. Leading seasonal product line meetings with Intersport's European advisory board in Switzerland, I ensured alignment on strategic initiatives and product offerings.I successfully managed strategic agreements and led a dedicated team of sales and category managers, along with overseeing virtual sales teams across key markets in Western Europe. My role involved spearheading innovative retail concepts, including the launch of a 'Women's Only' retail initiative across numerous Intersport locations, which enhanced consumer engagement and elevated brand visibility.By leveraging my leadership skills, I drove cross-functional collaboration and executed strategies that optimized sell-through and category performance. My strategic focus on market trends and consumer needs played a key role in positioning Nike as a leading partner in the sports retail landscape. Show less

I led the development and execution of the replenishment and liquidation strategy for the region, enhancing profitability and optimizing inventory management. This role required close collaboration with cross-functional teams to streamline the supply chain from wholesale operations to Nike’s retail stores, driving overall efficiency.Reporting directly to the Western Europe VP Sales, I led a team of Sales Managers and oversaw a virtual team across key Western European markets. My leadership… Show more I led the development and execution of the replenishment and liquidation strategy for the region, enhancing profitability and optimizing inventory management. This role required close collaboration with cross-functional teams to streamline the supply chain from wholesale operations to Nike’s retail stores, driving overall efficiency.Reporting directly to the Western Europe VP Sales, I led a team of Sales Managers and oversaw a virtual team across key Western European markets. My leadership was pivotal in implementing strategic initiatives that improved stock levels, ensuring optimal product availability, and reducing excess inventory. By fostering collaboration and strategic alignment, I enhanced order processes and maximized profitability across channels.My work also involved mentoring and empowering team members to achieve their full potential, fostering a high-performance culture that prioritized both innovation and results. This strategic approach positioned Nike for sustained success in Western Europe’s competitive market. Show less

I was responsible for overseeing shipping forecasting and ensuring timely, full deliveries to key accounts across multiple regions. Leading a diverse team of professionals, I managed recruitment and onboarding processes to build and strengthen the CEMEA Customer Service team.I played a proactive role in sales support within customer service, focusing on maximizing profitability and effectively managing aged inventory. Serving as the Nike.net coordinator, I facilitated seamless communication… Show more I was responsible for overseeing shipping forecasting and ensuring timely, full deliveries to key accounts across multiple regions. Leading a diverse team of professionals, I managed recruitment and onboarding processes to build and strengthen the CEMEA Customer Service team.I played a proactive role in sales support within customer service, focusing on maximizing profitability and effectively managing aged inventory. Serving as the Nike.net coordinator, I facilitated seamless communication and operational efficiency across the platform. My leadership extended to navigating organizational changes, successfully transitioning team members impacted by strategic realignment projects and supporting their career growth within the company.My strategic oversight and collaborative approach ensured enhanced delivery performance, inventory management, and operational consistency across Central and Southern Europe. This role emphasized my ability to drive results, mentor teams, and implement solutions that aligned with Nike's standards of excellence. Show less

I managed key accounts during a critical transition to a Nike-owned business model. My responsibilities included delivering compelling product presentations and managing client assortments to ensure optimal product alignment and market success.I played a pivotal role in implementing innovative retail initiatives, such as 'Shop-in-Shop' concepts, which significantly boosted product visibility and customer engagement. By fostering strong relationships with clients and strategically aligning… Show more I managed key accounts during a critical transition to a Nike-owned business model. My responsibilities included delivering compelling product presentations and managing client assortments to ensure optimal product alignment and market success.I played a pivotal role in implementing innovative retail initiatives, such as 'Shop-in-Shop' concepts, which significantly boosted product visibility and customer engagement. By fostering strong relationships with clients and strategically aligning their needs with Nike’s offerings, I drove substantial growth in sales and enhanced sell-through rates.This role showcased my expertise in strategic account management, client relationship building, and the execution of retail concepts that contributed to increased brand presence and profitability Show less