Tássia De Carvalho Email & Phone Number

São Paulo, Sp, Br

Espírito Santo, Brasil

Goiânia E Região

Responsible for the company's 360º Marketing Strategy, defining everything from strategic planning and budget management for the area to strategies for brand governance, value proposition and sales acceleration, impacting +1,700 stores and +10MM customers/year.Key activities:+ Marketing planning for operations with two of the chain's malls+ Managing a budget of +R$ 6MM/year, acting on deviations and needs+ Analysis of the market, trends and competitors, generating insights into possible business and deviations+ Relationship with mall owners and tenants, proposing projects/investments+ Building the brand's entire value proposition, focusing on Integrated Communication processes+ Working with branding, leading (re)branding processes as well+ Accelerating the Digital Journey, creating experiences through the APP, Marketplace, Media, etc+ Media and Performance Planning, generating investment efficiency+ Data Driven Management, accelerating the look at Data for decision making+ Developing partnerships with the local/regional market+ Development of the malls' relationship program, with ~40K registered clients+ Looking at the shopping center user journey (UX), creating communication, spaces and interactions+ Structuring events and fairs, enhancing brands and increasing sales by ~20%+ Management of marketing projects, especially the creation of the mall's "Commercial Room"+ Working with the Press Office, aligning strategies, news and brand strategies+ Analysis of performance indicators, resulting in +70% engagement with the YoY brand+ Leading 30 people

Sorocaba, São Paulo, Brasil

Responsible for the Shopping Center's Marketing and Media Strategy, she worked from the strategic/tactical planning of the Brand and Sales actions, to the construction of the ON and OFF media planning, focused on the Repositioning of the Shopping Center in terms of audience and value proposition.Key activities:+ Strategic, tactical and operational planning of the Marketing fronts+ Budget management, acting efficiently in the investments made+ Branding management, adapting strategies to the local reality of each tenant+ ON and OFF communication planning, mainly accelerating the customer's digital journey+ Definition of promotions and seasonal actions for the malls, aligned with the Tenants and Boards+ Looking at Geomarketing, analyzing the region's profile, sales potential, outstanding portfolios+ Managing events in the region, defining action calendars and managing each one+ Looking at data, generating analysis and insights into the company's performance+ Building partnerships with retailers, presenting marketing plans to accelerate sales+ Looking at processes and the customer journey, guaranteeing experience and quality within shopping centers+ Working with the Press Office, aligning strategies, news and brand strategies+ Leading 6 people

Cuiabá, Mato Grosso, Brasil

Responsible for the mall's marketing strategy, leading everything from planning, budget management and the customer journey, to ON and OFF communication models and event management, focused on transforming the business by attracting new audiences VS business.

Cuiabá E Região, Brasil

Postgraduate, Leadership Management

Expertise, Digital Strategy

Postgraduate, People Management

Postgraduate, Marketing Management

Degree, Communication | Radio And Tv, Journalism