Tatiana Lipina Email & Phone Number

Ann Arbor, Mi, Us

Ann Arbor, Michigan, United States

- Built and scaled VELAS Digital Agency to $1M in annual revenue by creating a targeted client acquisition strategy that attracted high-value clients, positioning the agency among the top-3 in the region- Achieved a 9-fold turnover increase by launching strategic marketing campaigns, expanding service offerings, and increasing average client spend with customized, high-impact digital marketing solutions- Improved agency profitability to 25-30% (well above the industry average of 17%) by optimizing business processes, enhancing onboarding & automating workflows, including ad budget management and financial reporting- Increased client lifetime value (LTV) by 2.5 times through strong relationship management, tailored digital strategies, and consistent performance tracking, securing long-term partnerships with industry-leading clients- Earned recognition as a Premium Google Partner, Certified Yandex Agency, and Key Partner of Calltouch, boosting the agency’s credibility and driving client acquisition- Led high-profile industry events, including organizing a 200-person digital marketing conference in partnership with Calltouch, generating new business opportunities and enhancing the agency's market reputation

- Led the expansion of Yandex’s partner agency network, driving a 3.9x increase in turnover within 2 years by building and nurturing strong strategic relationships with key partners across the region- Developed and implemented targeted training programs for partner agencies, significantly enhancing their ability to market and sell Yandex services, which resulted in substantial growth in sales and deeper partner engagement- Managed an industry-specific analytics initiative, providing data-driven insights that enabled partners to deliver more tailored and effective offerings to clients, leading to increased revenue and improved customer satisfaction- Served as a key spokesperson at Yandex-sponsored digital marketing events, sharing innovative strategies and insights that strengthened Yandex’s market presence and attracted new business opportunities

Kazan, Tatarstan, Russia

As a Project Manager, I strategized and executed clients' campaigns, adeptly coordinating cross-functional teams to ensure seamless project delivery. My role also involved maintaining robust client relationships and overseeing quality assurance throughout the project lifecycle.Achievements:– Successfully managed large-scale contracts with public enterprises, delivering exceptional results and exceeding client expectations.– Demonstrated exceptional leadership and communication skills in guiding teams through complex projects, resulting in streamlined processes and optimized project outcomes.

Kazan, Tatarstan, Russia

During my tenure, I contributed to the organization of a significant community initiative: a republican competition 'Nechkebil' celebrating socially active mothers, aimed at advocating for the recognition and contributions of women in public life.My responsibilities encompassed negotiating partnerships and securing sponsorships to obtain extensive media coverage and financial support. I supervised contract signings and spearheaded marketing campaigns to ensure the smooth execution of all project activities.Additionally, I developed the marketing concept for the 2006 and 2007 competitions and oversaw its implementation. I directed media planning and advertising efforts, managed logistical details, collaborated with partners, and supervised the production of promotional materials.My primary achievement in this role was successfully executing large-scale events in 2006 and 2007, which garnered widespread media coverage in both the press and on television.

Kazan, Tatarstan, Russia

As a Marketing and Advertising Manager at a retail trade company, I was responsible for overseeing the entire marketing and advertising strategy. This included producing media content, planning and executing advertising campaigns, and managing events to promote the company's stores. Additionally, I conducted regular reports to evaluate the effectiveness of our marketing efforts and ensure alignment with our business objectives.During this period, the company expanded from 7 monobrand stores to 16 diverse brand stores, including internationally recognized names such as Monsoon, Accessorize, Promod, and others.

Kazan, Tatarstan, Russia

As a Marketing and Advertising Manager at clothing factory, I led comprehensive marketing and advertising initiatives, focusing on media planning, creating impactful advertising campaigns, and implementing effective branding strategies. Additionally, I managed events to enhance brand visibility and conducted detailed reports to assess campaign performance and inform strategic decisions.

Bachelor'S Degree, Philology, Arts And Intercultural Communication

Kazan State (Federal) University is a public research university located in Kazan, Russia, founded in 1804. The Philology Department.

Web Designer, Web Page, Digital/Multimedia And Information Resources Design

2023 - 2024 School of leading UX/UI designers. Studying at UPROCK — professional mentorship and internship.Studying equals an internship.

Digital Agency Manager, Digital Agency Management, Team Menegement, Leadership

The program spanned six months and encompassed lectures, training sessions, and a series ofindividual coaching sessions. It focused.