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Anthony Tat is a native Texan who graduated from the University of Texas at Austin with a degree in Advertising. His marketing journey began at Texas Disposal Systems, where he was exposed to a wide range of ad management and Facebook marketing practices. His social media marketing skills flourished at Social Media Delivered where he oversaw all client social media advertising campaigns while also leading his own client accounts. As a Social Media Ads Manager, he managed six-figure monthly budgets across multiple platforms and campaigns and analyzed social channel data to implement strategic adjustments.Anthony's love for data and analytics led him to the Data Analytics/Big Data Certificate Program at The University of Texas where he's gaining hands-on experience in:• Conducting sentiment analysis to evaluate iPhone vs Galaxy opinion using cloud-based data mining methods on Amazon EMR to access 325 Common Crawl archive files and process over 20k web pages• Implementing market basket analysis techniques using Arules package in R to discover product relationships in eCommerce transactional data and apply findings to recommend cross-selling opportunities• Projecting sales volumes based on relevant product attributes by utilizing R’s Caret package and statistical machine learning techniques to train regression models on existing sales records• Developing business recommendations for non-technical management based on seasonal/non-season forecasting (tslm, HoltWinters), faceted visualizations (ggplot2), and effective data wrangling (tdyr, dplyr) of 2 million time series entries of sub-metered power consumption dataHe is currently a Business Intelligence Analyst at OneAffiniti. Connect with Anthony at:Personal Email: antvtat28@gmail.com
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Bi Team LeadExtuAustin, Tx, Us -
Business Intelligence AnalystOneaffiniti Apr 2019 - PresentAtlanta, Georgia, Us -
Marketing Operations AnalystOneaffiniti Mar 2018 - Apr 2019Atlanta, Georgia, Us
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Advertising ConsultantSocial Media Delivered Mar 2017 - Mar 2018Carrollton, Tx, Us -
Social Media Ads ManagerSocial Media Delivered Dec 2015 - Mar 2017Carrollton, Tx, Us•Allocated six-figure monthly budgets across multiple local and international accounts and campaigns•Developed and executed large campaigns and daily ads to achieve quarterly marketing goals•Analyzed ad campaign and social channel data to implement strategic adjustments•Wrote daily content to generate conversation in the entertainment industry and drive StubHub ticket sales•Coached interns in ad creation, Facebook and Twitter marketing strategies, and client service processes
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Social Media Ads SpecialistSocial Media Delivered Jun 2015 - Dec 2015Carrollton, Tx, Us•Executed and managed multiple social ad campaigns on Facebook, Twitter, LinkedIn, and Pinterest across 20 client channels•Produced copy and graphics for social ads in accordance with campaign strategies and goals•Led monthly client conference calls and oversaw their content creation sessions•Community Management Duties: - Encouraged interaction and brand loyalty/awareness - Responded to audience interactions, customer comments, and complaints in collaboration with a tech support company and customer service departments to escalate customer inquiries
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Social Media Marketing InternSocial Media Delivered Apr 2015 - Jun 2015Carrollton, Tx, Us•Contributed to creative copy writing sessions for company and clients of various industries, including hospitality, finance, healthcare, ecommerce, legal, tech, and more.•Proofread and revised client content documents for managers.•Implemented UTM parameters on client conversion URLs.•Scheduled approved client content on social channels natively and through Hootsuite.•Monitored, interacted, and posted on social media platforms for company and clients.•Evaluated and reported current trends, tools, and emerging social media platforms.
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Social Media CoordinatorBt Furnishings Sep 2016 - Mar 2018•Advertise in-store promotions on Facebook to compliment other digital and traditional efforts.•Generate store visits by increasing brand awareness to highly targeted audiences within a desired geographical radius around each retail location.•Oversee brand voice and content strategy executed by outsourced agency.
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Social Media AdministratorGarden-Ville May 2014 - Dec 2014San Antonio, Texas, Us•Created and curated creative content to publish on social media platforms•Developed and executed social media campaigns and weekly promotions to expand online fan-base, increase brand awareness and generate store sales•Managed content calendars•Measured and tracked analytics as applicable to marketing campaigns•Monitored and responded to online community•Researched and compiled potential media and business leads•Conducted research on current trends; applied processes and tools to marketing efforts and promotions based on findings -
Social Media AdministratorTexas Disposal Systems May 2014 - Dec 2014Creedmoor, Texas, Us•Created and curated creative content to publish on social media platforms•Developed and executed social media campaigns and weekly promotions to expand online fan-base and increase brand awareness•Managed content calendars•Measured and tracked analytics as applicable to marketing campaigns•Monitored and responded to online community•Researched and compiled potential media and business leads•Conducted research on current trends; applied processes and tools to marketing efforts and promotions based on findings -
Marketing InternTexas Disposal Systems Feb 2014 - Jun 2014Creedmoor, Texas, Us•Participated in research, creative sessions, and planning for social media and traditional marketing campaigns, promotions and presentation•Supported the execution and launch of marketing promotions, campaigns and events•Monitored and brainstormed content, and gathered data analysis for social platforms
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Brand AmbassadorWaspit May 2013 - Aug 2013•Distributed company content through social media marketing•Actively acquired new users•Observed challenges of start-up company
Anthony Tat Skills
Anthony Tat Education Details
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The University Of Texas At AustinAdvertising -
Beijing Foreign Studies UniversityChinese Language Study Abroad Program
Frequently Asked Questions about Anthony Tat
What company does Anthony Tat work for?
Anthony Tat works for Extu
What is Anthony Tat's role at the current company?
Anthony Tat's current role is BI Team Lead.
What is Anthony Tat's email address?
Anthony Tat's email address is an****@****ail.com
What is Anthony Tat's direct phone number?
Anthony Tat's direct phone number is +146943*****
What schools did Anthony Tat attend?
Anthony Tat attended The University Of Texas At Austin, Beijing Foreign Studies University.
What skills is Anthony Tat known for?
Anthony Tat has skills like Social Media Marketing, Facebook, Social Media, Marketing, Advertising, Online Marketing, Microsoft Office, Marketing Communications, Social Networking, Microsoft Excel, Microsoft Word, Powerpoint.
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