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Heather Tate is a Director Of Marketing Automation at Hay House, Inc.. She possess expertise in email marketing, marketing, online advertising, digital marketing, marketing strategy and 9 more skills.
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Director Of Marketing AutomationHay House, Inc. May 2007 - PresentCarlsbad, California, Us -
Senior Online Marketing ManagerElsevier Mar 2000 - Dec 2006Amsterdam, North Holland, NlPlanned and implemented key online marketing initiatives for the book program globally, including designing, creating and managing micro sites, banner ads, e-mail campaigns, and Web content.* Effectively increased Web sales and heightened product visibility across various Web platforms. * Project-managed e-mail marketing campaigns from creation through design, testing, list management, delivery, tracking, and performance measurement.* Improved the e-mail program by standardizing process and templates, increasing campaign quantity and quality, and building opt-ins.* Collaborated with the Web development team to improve design, content and functionality of the books Web site. * Provided regular analytical reporting of Web sales, Web site metrics, and campaign profitability.* Worked across groups and within committees to analyze, revise and develop business processes and strategies for data feeds, Web content and quality, e-mail procedures, list access and management. -
Administrative AssistantHarcourt Jan 1998 - Mar 2000Boston, Massachusetts, UsProvided support for the Sales Managers and their customers, working with Marketing, Editorial, Customer Service and IT in this role. * Operated as the ACT! database administrator for the Sales Department, which included working with initial consultants to design, develop and perform training for the company-customized software. * Performed specialized computer programming within the proprietary company customer service database to generate custom reports. * Created, maintained and updated monthly reports (sales, promotions, expenses, budgets). * Developed and maintained the Sales department pages on the company Web site.* Coordinated and maintained Co-op ad budgets and plans. * Designed and implemented promotional sales materials. -
Executive Administrative AssistantHart Publishers Inc. May 1996 - Oct 1997Performed administrative duties for the President and VP of Sales, Department Directors and a national sales force of 20-50 reps. * Managed the internal database of clients, advertisers, prospects and account executives. * Created, maintained, and updated sales manuals, materials, forms, reports, and correspondence. * Maintained project files, production files, and client publishing contracts. * Provided customer service to clients and advertisers, handling complaints, problems and requests. * Performed ad traffic coordination, ad creation and design, and proofreading.
Heather Tate Skills
Heather Tate Education Details
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Uc San DiegoPsychology And Sociology -
Julian Union High SchoolHigh School Diploma
Frequently Asked Questions about Heather Tate
What company does Heather Tate work for?
Heather Tate works for Hay House, Inc.
What is Heather Tate's role at the current company?
Heather Tate's current role is Director Of Marketing Automation.
What is Heather Tate's email address?
Heather Tate's email address is ht****@****ail.com
What is Heather Tate's direct phone number?
Heather Tate's direct phone number is +176072*****
What schools did Heather Tate attend?
Heather Tate attended Uc San Diego, Julian Union High School.
What skills is Heather Tate known for?
Heather Tate has skills like Email Marketing, Marketing, Online Advertising, Digital Marketing, Marketing Strategy, Graphic Design, Product Marketing, Marketing Management, Web Design, Web Project Management, Project Management, Email Strategy.
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