Planned and implemented key online marketing initiatives for the book program globally, including designing, creating and managing micro sites, banner ads, e-mail campaigns, and Web content.* Effectively increased Web sales and heightened product visibility across various Web platforms. * Project-managed e-mail marketing campaigns from creation through design, testing, list management, delivery, tracking, and performance measurement.* Improved the e-mail program by standardizing process and templates, increasing campaign quantity and quality, and building opt-ins.* Collaborated with the Web development team to improve design, content and functionality of the books Web site. * Provided regular analytical reporting of Web sales, Web site metrics, and campaign profitability.* Worked across groups and within committees to analyze, revise and develop business processes and strategies for data feeds, Web content and quality, e-mail procedures, list access and management.

Provided support for the Sales Managers and their customers, working with Marketing, Editorial, Customer Service and IT in this role. * Operated as the ACT! database administrator for the Sales Department, which included working with initial consultants to design, develop and perform training for the company-customized software. * Performed specialized computer programming within the proprietary company customer service database to generate custom reports. * Created, maintained and updated monthly reports (sales, promotions, expenses, budgets). * Developed and maintained the Sales department pages on the company Web site.* Coordinated and maintained Co-op ad budgets and plans. * Designed and implemented promotional sales materials.

Performed administrative duties for the President and VP of Sales, Department Directors and a national sales force of 20-50 reps. * Managed the internal database of clients, advertisers, prospects and account executives. * Created, maintained, and updated sales manuals, materials, forms, reports, and correspondence. * Maintained project files, production files, and client publishing contracts. * Provided customer service to clients and advertisers, handling complaints, problems and requests. * Performed ad traffic coordination, ad creation and design, and proofreading.