Tate Johnson

Tate Johnson Email and Phone Number

President and CEO @ Straub Design Company
Andover, MN, US
Tate Johnson's Location
Andover, Minnesota, United States, United States
About Tate Johnson

My passion lies in using problem solving skills to tackle the toughest problems, break them in to manageable pieces and then forming, aligning, and empowering talented teams to accomplish remarkable things. I’ve been fortunate enough to work on teams that have shared similar passion and impacted the world we live in through efforts like:➤ Collecting critical satellite information following September 11th ➤ Transforming the way Systems / Specialty Engineering is considered in defense product development➤ Reinventing the wheel through Terrain Armor Non-pneumatic Tires➤ Honing the process of using commercially available products for defense tactical wheeled vehicle needs➤ Stabilizing a product and delivering business unit profitability for the first time at a Fortunate 500 company➤ Collaborating with partners to field more than 125 driverless, electric vehicles➤ Integrating 2 legacy construction equipment companies while growing revenue and positioning for rapid growth. I'm energized by the feeling when your team accomplishes something they didn’t know was possible or had been told couldn’t be done! I enjoy leading responsible change and am well versed in functions from engineering to operations to service to program / product management and business strategy development. I have experience leading businesses from $30M to $500M in revenue. I pride myself in being a driven, hardworking, and dependable veteran of the defense, commercial and electric vehicle space.

Tate Johnson's Current Company Details
Straub Design Company

Straub Design Company

View
President and CEO
Andover, MN, US
Website:
straubdesign.com
Employees:
27
Tate Johnson Work Experience Details
  • Straub Design Company
    President And Ceo
    Straub Design Company
    Andover, Mn, Us
  • Straub Design Company
    President
    Straub Design Company 2024 - Present
    New Hope, Minnesota, Us
    Responsible to the Board of Directors for the business strategy, business execution and P&L. Straub Design is an industrial automation company with strong brand recognition, customer relationships and a culture of innovation. Straub Design supports the automotive, solar, traffic safety, electronic, medical, printing and packaging industries and has developed proven solutions for automated tape application, material handling, and web handling for decades.
  • Tate Johnson Consulting Llc
    Founder | President
    Tate Johnson Consulting Llc 2020 - Present
    Ham Lake, Minnesota, Us
    Providing fractional leadership and advisory project-based services in commercial vehicles, construction equipment and defense industry supporting both enterprise and investment communities in resolving complex strategy, business development, investment thesis evaluation, and commercial challenges.Expertise: -Strategy Development & Deployment-Market Sizing, Market Trends & Competitive Analysis-Product Planning / Road Map Maturation -Business Case / Investment Evaluation-Business Development – B2B, B2G, B2C & DoD-DoD Capture Management (Proposal Services) -Program and/or Change Management-Commercial Leadership (Sales, Sales Training, Channel / Dealer Development).Focus Industries: -Commercial Vehicles – Combustion & Electric -Street-Legal Electric Vehicles & Support Systems – Last Mile Delivery & People Movement -Tactical / Military Product-Construction Equipment
  • Yanmar Compact Equipment North America
    President & Ceo Yanmar Compact Equipment North America (Ycena)
    Yanmar Compact Equipment North America Aug 2021 - 2024
    Grand Rapids, Minnesota, Us
    Lead all aspects of the YCENA business that encompassed the Yanmar and ASV brands. Developed and implemented growth strategy while overseeing the integration of 2 legacy businesses.-Developed, championed and executed a 3x in 5-year growth strategy focusing the team in 5 main areas: New Product, Channel/Dealer Development, Operations/Supply Chain, Quality and Team Development.-Grew Revenue to nearly $500M of profitable business.-Oversaw the design and launch of 12 new products leading to full portfolio of Yanmar Compact Equipment-Positioned the company as a partner with the local community to become employer of choice. -Contributed to global strategy and execution as a member of the Global Executive Leadership Team.
  • Yanmar Compact Equipment
    Commercial Director
    Yanmar Compact Equipment Sep 2020 - Aug 2021
    Saint-Dizier, Champagne-Ardenne, Fr
    -Led Sales, National Accounts, Marketing, Sales Operations and Channel Development functions.-Served as member of the North American Executive Leadership Team.-Developed Existing and New Dealer Evaluation Criteria to upskill existing dealers and identify ideal future dealer partners.-Developed and began executing the Channel Strategy for North America to fill white spaces.-Fostered strong relationships with National Account partners like H&E and Home Depot.-Oversaw international Compact Track Loader (CTL) sales in Australia, New Zealand and South America.
  • Polaris Inc.
    Business Director, Global Electric Motorcars (Gem)
    Polaris Inc. Aug 2017 - 2020
    Medina, Minnesota, Us
    Managed the full profit and loss of the GEM business along with developing and executing the global product and go-to-market strategy. Evaluated customer custom product requests, led the product development and marketing resources to achieve cost targets and volume expectations, led new product introduction, competitive product assessments, and drove continuous cost reduction and process improvements.-Delivered 2019 as the first profitable year ever for GEM since Polaris acquisition in 2011.-Stabilized GEM by prioritizing vehicle shortcomings and addressing numerous issues thereby cutting warranty spend per vehicle >50% and re-instilling dealer and customer confidence.-Increased GEM profitability by ~$150/vehicle through BOM cost reductions, redesign, resourcing, and operational efficiencies.-Analyzed macro-trends, Electric Vehicle / Low Speed Vehicle (LSV) competition and customer needs to establish a defendable product strategy and secured executive support and requisite funding.-Led B2B business development efforts and matured strategic relationships with micro-mobility and autonomy forerunners aligning future efforts and products, positioning for sizable growth.-Assessed GEM pricing and discount structures and adjusted to balance competitive positioning, economic headwinds (tariffs, logistics costs, etc.) and business profitability targets.-Leveraged leadership skills to develop and launch products within matrix reporting relationship.-Drove focus on dealers delivering 80% of GEM business to concentrate GEM Sales and Marketing.
  • Polaris Inc.
    Director, Work Vehicles
    Polaris Inc. Feb 2015 - Jul 2017
    Medina, Minnesota, Us
    Oversaw the profit and loss of the Work Vehicles Business Unit along with direct leadership of the Service and Sales Operations functions for Work & Transportation North America. Managed the Work Vehicle P&L and led a combination of direct and matrixed team members.-Led Polaris and Partners though difficult dealer and factory inventory position including an extremely complex supplier quality issues resulting in field recall.-Established strategies and drove growth opportunities; supported annual strategic framework by developing the 5-year Long Range Plan and Long-Range Product Plan positioning for growth. -Architected Commercial Service Strategy establishing Commercial Technical Support Call Center supporting combustion and electric vehicles; drove culture change embracing Commercial Customers.-Managed all Sales Operations efforts to build, upfit/tailor and ship ~10,000 vehicles per year.-Directed the development and execution of product, attachments and accessories plans that differentiate Polaris combustion products in the commercial market.-Developed go-to market and launch strategies and materials for vehicles, attachments and accessories in concert with Sales and Marketing.
  • Polaris Inc.
    Polaris Defense Operations Manager
    Polaris Inc. Apr 2011 - Jan 2015
    Medina, Minnesota, Us
    Managed all Operations of Polaris Defense (PD) from inside sales support to planning and manufacture of vehicles to delivery and post-sales support (training & service). -Managed Contract Manufacturer to make the largest vehicle Polaris has ever built (DAGOR). -Led expedited design, procurement and installation of DAGOR assembly tooling and line at 3rd party site. -Identified need for stand-alone PD operations; built business case and secured approval for Osceola, WI as PD Operational home; Stood up PD Osceola Operations from infrastructure to processes. -Directed the PD Team through successful launch and fielding of 5 PD vehicles in 3 years. -Revamped post-sales support – often turning issues to improved customer relationships. -Integrated Resilient Technologies and drove Non-Pneumatic Tires (NPTs) maturation, strategic partnerships and transition to production following Polaris acquisition in 2012. -Provided business development / inside sales support from opportunity recognition to partnering consideration to win strategy/pricing to proposal preparation for multi-million-dollar opportunities.
  • Bae Systems
    Program Manager
    Bae Systems Jan 2009 - Apr 2011
    London, Gb
    Responsible for all technical and programmatic aspects of Armament Systems work content on the Remote Guardian System (RGS) Program developed for application on the V22. Also responsibile for analyzing adjacent markets, developing pursue / no-pursue recommendations, and strategies to grow the BAE Remote Weapon System business.
  • Bae Systems
    Fcs Nlos Rip Manager
    Bae Systems May 2004 - Dec 2008
    London, Gb
    Responsible for all technical and programmatic aspects, including reliability improvement and failure identification / mitigation, of the $62-million Reliability Investment Program (RIP) that changed the early vehicle design paradigm to embrace reliability early in the design process.
  • Bae Systems
    Non-Line Of Sight Cannon & Mortar Requirement Compliance Analyst/Trade Study Lead
    Bae Systems Aug 2002 - May 2004
    London, Gb
    Served as the primary system engineering lead for numerous analyses and trades studies for the NLOS-C/M design that shaped the development programs of these variants. Led a team of over 20 senior technical and programmatic leads from industry partners and the US Army to evaluate and agree on vehicle shaping decisions.
  • Raytheon
    Systems Engineering Technical Services (Sets) Lead
    Raytheon Jul 2000 - Feb 2002
    Arlington, Va, Us
    Led and managed the Systems Engineering Technical Services (SETS) Organization responsible for maintenance of 6 products installed across 3 sites around the world to keep those 6 products on mission.
  • Raytheon
    Mission Control Group (Mcg) Systems Engineer
    Raytheon Jul 1999 - Jul 2000
    Arlington, Va, Us
    Learned the intricacies of the MCG software and mission and illustrated ability to perform well under extreme schedule, cost and quality pressure while serving as a System Engineer for a technically and politically challenging aerospace delivery through partial redesign, retest, site integration, and successful installation.

Tate Johnson Skills

Program Management Systems Engineering Engineering Management Earned Value Management Leadership Engineering Integration Project Management System Design Cross Functional Team Leadership Management Dod Analysis Six Sigma Manufacturing Security Clearance Testing Aerospace Configuration Management Lean Manufacturing Quality Assurance Military Process Improvement Requirements Management Defense Army Process Engineering Requirements Analysis Project Planning Government Contracting Proposal Writing Ms Project Technical Writing Reliability Engineering Continuous Improvement Root Cause Analysis

Tate Johnson Education Details

  • Saint John'S University
    Saint John'S University
    Applied Physics
  • University Of New Hampshire
    University Of New Hampshire
    Business/Managerial Economics
  • University Of St. Thomas - Opus College Of Business
    University Of St. Thomas - Opus College Of Business
    General

Frequently Asked Questions about Tate Johnson

What company does Tate Johnson work for?

Tate Johnson works for Straub Design Company

What is Tate Johnson's role at the current company?

Tate Johnson's current role is President and CEO.

What is Tate Johnson's email address?

Tate Johnson's email address is jo****@****nmar.fr

What schools did Tate Johnson attend?

Tate Johnson attended Saint John's University, University Of New Hampshire, University Of St. Thomas - Opus College Of Business.

What skills is Tate Johnson known for?

Tate Johnson has skills like Program Management, Systems Engineering, Engineering Management, Earned Value Management, Leadership, Engineering, Integration, Project Management, System Design, Cross Functional Team Leadership, Management, Dod.

Who are Tate Johnson's colleagues?

Tate Johnson's colleagues are Shawn Hansen, Paul Ebnet, Jeremy Couch, Daryl Emery, Josh Marshaw, Scott Gardner, Shaun Cornolo.

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