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I'm a passionate marketing professional with a proven track record in driving brand growth through innovative strategies. Currently serving as the Senior Manager of Growth Marketing Performance at the fast growth Home Service Provider, TurnPoint Services, I specialize in implementing Customer 4-LifeCycle best practices and leading teams to achieve exceptional results. My journey in marketing has been marked by a commitment to continuous learning, collaboration, and a results-driven approach. I am always happy to learn and support - so let's connect!
Rapid Fire Home Buyers
View- Website:
- rfhomebuyers.com
- Employees:
- 26
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Marketing DirectorRapid Fire Home BuyersLexington, Ky, Us
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Senior Manager Of Growth Marketing PerformanceTurnpoint Services May 2022 - PresentLexington, Kentucky, United StatesAs the Senior Manager of Growth Marketing Performance at TurnPoint Services, I play a pivotal role in implementing Customer 4-LifeCycle (C-4LC) standardized best practices and TurnPoint’s Growth Marketing Formula across all brands. My responsibilities include collaborating with the Growth Marketing Team to optimize brand performance, analyzing and educating marketers on C-4LC outcomes, developing performance best practices, and driving process improvement. Additionally, I lead and manage in-house marketers, setting performance goals, enabling adoption of the Shared Services Marketing model, and ensuring adherence to the Marketing Formula and budget. My focus is on driving continuous improvement and innovation to achieve enhanced brand success. -
Team Lead - Brand Marketing ManagerTurnpoint Services Mar 2021 - May 2022Lexington, Kentucky, United StatesAfter continued growth as an organization, the establishment of a focused marketing team referred to as "Pods" began in Q2 of 2021. As team lead of the first Pod, I was crucial in assigning and developing a team of 7 marketers to fit their strengths. Directly overseeing demand driving over $250M in net revenue and a marketing budget of $14M, Pod one was able to surpass 2021 revenue goals by 11%. My responsibilities of this role were overseeing brand management and integrated strategic marketing plans of 17 brands across 10 states.
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Brand Marketing ManagerTurnpoint Services Jun 2018 - May 2021Lexington, Kentucky, United StatesWhen Fayette Heating & Air was acquired by TurnPoint Services in June of 2018, I transitioned to lead B2C and B2B marketing initiatives for over 11 brands inside TurnPoint Marketing Shared Service Model. My role involved collaborating with marketing leadership and stakeholders to develop and execute marketing plans, drive demand, energize cross-selling, and enhance the customer base. Key responsibilities included serving as a project manager for priority initiatives, proactively monitoring campaigns for risk factors, drafting and executing tactical marketing plans, and leading measurement and analysis efforts. I demonstrated advanced planning skills, comprehensive knowledge of digital and traditional marketing channels, and a deep understanding of the plumbing, HVAC, and electrical services industry. My leadership approach, strategic thinking, and effective communication contributed to the success of marketing initiatives.
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Multimedia Marketing SpecialistFayette Heating & Air Jan 2018 - Jun 2018Lexington, Kentucky AreaHeavy focus on digital marketing and overseeing web presence. I manage all social media platforms, along with creating Mail Chimp email campaigns. Create, manage, and monitor Google Adwords search campaign. Lead website and web presence. Experience across all marketing channels from print ads, promotions, editorials/informative articles, and television commercials. Created graphic designs for both print and digital avenues. -
Digital Marketing AssistantKctcs May 2017 - Jan 2018Versailles, KentuckyManaged social media ads and oversaw Google Adwords keywords. Created landing pages to drive conversions. Developed intranet using SharePoint to create cohesion amongst team members. Wrote copy for digital ads, along with reporting on all digital campaigns. -
Student WorkerKctcs Jun 2016 - May 2017Versailles, KentuckyWorked inside the marketing department at KCTCS's system office. I worked extensively with SharePoint, multiple Social Media platforms, and helped coordinate marketing efforts. I helped develop Kentucky Coal Academy's 2017 marketing plan, oversaw career and technical education month awareness campaign (February 2017), and experience with CMS. (Sitecore & OU Campus)
Tate Martin Skills
Tate Martin Education Details
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Dual Major: Marketing And Political Science
Frequently Asked Questions about Tate Martin
What company does Tate Martin work for?
Tate Martin works for Rapid Fire Home Buyers
What is Tate Martin's role at the current company?
Tate Martin's current role is Marketing Director.
What is Tate Martin's email address?
Tate Martin's email address is tm****@****ing.com
What schools did Tate Martin attend?
Tate Martin attended University Of Kentucky.
What skills is Tate Martin known for?
Tate Martin has skills like Customer Service, Microsoft Word, Microsoft Excel, Microsoft Powerpoint, Retail, Time Management, Teamwork, Merchandising, Customer Satisfaction, Team Leadership, Microsoft Office, Sharepoint.
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Tate Martin
New Orleans, La1couhigpartners.com -
1ereproperties.com2 +128197XXXXX
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1nicholasair.com -
Tate Martin
Graduate Student At Arrhythmia Technologies Institute | Bachelor Of Science In PsychologyGreenville, Sc
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