Tatev Malkhasyan Email & Phone Number

Paris, Île-De-France, France

Paris, Île-De-France, France

∙ Enabled fully-fledged inbound and outbound marketing lead generation funnels in 6 months, resulting in a 5x increase in leads (trials).∙ Successful product repositioning with a focus on solution-based marketing (use cases, success stories, industry-specific templates, etc.).∙ Managed the launch of a new website and full rebranding.∙ Optimized our top products' rankings in Microsoft marketplaces (Appsource, Teams Store), achieving 1st place in both.

∙ Built and executed annual marketing strategies for user base growth in target locations: USA, Europe, and the Middle East.∙ Led product review and customer testimonial collection campaigns on G2, Capterra, and Microsoft Appsource.∙ Successfully launched user nurturing journeys and email automation with Ortto CRM.∙ Curated a full review and migration of product documentation through AI to Gitbook.

Successfully led marketing and communication projects for international brands such as Visa Cards, UNICEF, EU, MTS, Pernod Ricard, PepsiCo, and Jaguar.∙ Handled the production of 6 TV commercials with multiple vendors and decision-makers.∙ Coordinated creative materials and maintained communication with key accounts.∙ Ensured the highest levels of client satisfaction by maintaining frequent communication with key decision-makers and effectively allocating team resources.

Clients: PepsiCo brands, WHO, EU, Jaguar, Ucom, Ardshinbank∙ Ensured quality control of produced advertisements, maintaining high standards of visual appeal and effectiveness based on brand guidelines.∙ Coordinated a group of designers, illustrators, animators, editors, and external vendors.

Clients: PepsiCo, L’Oréal, KRKA pharmaceuticals, WCIT∙ Responsible for SMM strategies for agency clients, creating and executing campaigns based on clients’ briefs.∙ Hands-on experience with Facebook Ads, Google Ads, and programmatic DSP platforms.

Yerevan, Armenia

Oversaw company brand awareness and user acquisition through various digital marketing approaches and channels, leading to a 10x increase in clientele within 3 months.

Yerevan, Armenia

∙ Developed weekly and monthly content plans.∙ Created and executed digital media plans and ad placements.

Education record

Bachelor Of Business Administration, Marketing