Tathiana K. Fonseca Email & Phone Number

United States

Greater New York City Area

Hartford, Connecticut Area

• Acted as a trusted advisor to drive the development of marketing strategy and plans focused on local strategy - events and promotional efforts to launch the business and generate leads, having achieved 20% more customers in the second month of operations than forecasted.• Evaluating marketing efforts and investments ensuring proposals are implemented successfully maximizing marketing funds along with partnerships, incentives, and overall spend.

Rio De Janeiro Area, Brazil

• Developed business strategy, branding concept, and bottom line to the market launch and established partnerships with bloggers, co-branding, and others, amplifying brand reach and retail presence.• Created a distribution concept, where clients receive the collection at home, select items for purchase and return unpurchased items, increasing the average sale by 300% compared to the online and retail store.• Presided and developed a franchise model amplifying the wholesale’s presence and increasing the total revenue by 56%, in 2015. • Tracked market and competitor’s performance, developing creative strategies that led translation of consumer trends into product strategy, having launched more than 20 fashion’s collections. • Implemented the e-commerce www.nicobaldo.com.br and formulated digital marketing strategies and brand content for SEO, Google AdWords, Email, and Social Media.

Rio De Janeiro Area, Brazil

• Contributed to the structuring of Value-Added Products’ department performing a R$1.1 billion data revenue in 2009, being responsible for P&L, Roadmaps, Forecast, Pricing and Bundling for a large portfolio of products, such as Downloads, Interactivities, VPN, and Mobile Payment.• Lead cross-functional team to develop, launch strategies and manage innovative products and initiatives, having launched the first Mobile TV (TIM TV), contributing to delivery innovation and youth attributes to the company’s image and the first data plan (TIM Dados) for mobile broadband access in Brazil, increasing data revenue by 20%.• Managed the first Mobile Music Store (TIM Music Store) - due to the launch the “Prêmio Info 2007 em Inovação de Serviço” (service innovation award) was granted to the company.• Negotiated contracts and partnerships with some of the biggest content providers such as Sony, Warner Music, Viacom, Disney, and EA, delivering one of the most complete mobile content offers in Brazil.

Rio De Janeiro Area, Brazil

• Developed, launched and managed Pre-paid and Post-paid mobile plans, including the first hybrid plan in the Brazilian market - “Perfil Controle”. Planned/oversaw all the promotional activities for the managed products.• Managed the first innovative mobile virtual assistant – “Mediz”.• Worked closely in the structuring of Claro’s market intelligence department - workflow, databases, reports • Structured competitive analysis - sales, products, media, promotions and PDVs' reports.

Rio De Janeiro Area, Brazil

• Developed and managed incentive and sales campaigns covering more than 6,000 brokers and more than R$3 million budgets. • Developed and managed direct and relationship marketing strategies and campaigns focused on customers and sales force, for the largest insurance company in Brazil and Latin America.

Rio De Janeiro Area, Brazil

• Developed, executed and managed a portfolio of insurance products for business and consumer segments• Managed country distribution channels, adjusting marketing actions to commercial needs through relationship marketing, visual standards and the development of promotional campaigns at sales channels.• Completed Bancassurance Trainee program at the Corporate Headquarters in Portugal.

Rio De Janeiro Area, Brazil

• Planned and executed events calendar for sales and corporate including participation in more than 40 national Congresses and Partners Stores’ launches. • Worked and negotiated with events agencies and infrastructure suppliers.

Certificate In Global Business, Business Administration And Management, General, Complete

Nanodegree, Digital Marketing - New York, Ny

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services