Tathiana K. Fonseca

Tathiana K. Fonseca Email and Phone Number

MBA | Marketing | Partnerships | Entrepreneur | Business Development @ Priceline
norwalk, connecticut, united states
Tathiana K. Fonseca's Location
New York City Metropolitan Area, United States
Tathiana K. Fonseca's Contact Details

Tathiana K. Fonseca work email

Tathiana K. Fonseca personal email

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About Tathiana K. Fonseca

SENIOR BUSINESS AND ENTREPRENEUR EXECUTIVE - Hands-on leader, enthusiast of change I have an extensive achievement record providing innovation, strategic partnerships, and execution to global firms for both launch and growth initiatives, across different industries.This expertise added to international exposure makes me highly adaptable to challenges and different environments. Working for telecom companies on their operations launching in the Brazilian market, I developed a deep ability to work with lean teams on multi-task roles. Managed innovative products and services with over $1B in revenues having launched in Brazil the first Mobile TV, the first Mobile Music Store, and the first Mobile Broadband Plan.Experienced in planning and executing Corporate, B2C and B2B events, having participated on the Bradesco Seguros Christmas Tree project – the world's biggest floating Christmas tree and a vast number of B2B Insurance Congresses.I'm a strategic brand builder and operator. In 2009 I created a business and an innovative delivery retail channel that increased average apparel’s sales by 300%, branched the business out into a franchise model, and built a flagship retail store location. -Portuguese and English fluency. Advanced Spanish. Italian good knowledge.E-mail: tathiana.fonseca@gmail.comLEADERSHIP SNAPSHOTCross-Functional LeadershipMulti-Industry ExpertiseInternational ExposureMulti-LingualExperienced in B2B and B2C offersExperienced in Start-ups and business development Core Competencies:• Business Development and Operations • Branding• Partnerships • Marketing Strategy• Business Entrepreneurship• Innovation• Events• Proficiency in Excel, and PowerPoint• Strong social and communication skills

Tathiana K. Fonseca's Current Company Details
Priceline

Priceline

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MBA | Marketing | Partnerships | Entrepreneur | Business Development
norwalk, connecticut, united states
Website:
priceline.com
Employees:
1026
Tathiana K. Fonseca Work Experience Details
  • Priceline
    Senior Manager Business Development - Rental Cars
    Priceline Sep 2023 - Present
    United States
  • Priceline
    Manager Business Development Rental Cars
    Priceline Oct 2019 - Sep 2023
    Greater New York City Area
  • Osteostrong
    Marketing Consultant
    Osteostrong Apr 2018 - Oct 2019
    Hartford, Connecticut Area
    • Acted as a trusted advisor to drive the development of marketing strategy and plans focused on local strategy - events and promotional efforts to launch the business and generate leads, having achieved 20% more customers in the second month of operations than forecasted.• Evaluating marketing efforts and investments ensuring proposals are implemented successfully maximizing marketing funds along with partnerships, incentives, and overall spend.
  • Nicobaldo
    Head Of Marketing And Operations
    Nicobaldo Jan 2010 - Apr 2019
    Rio De Janeiro Area, Brazil
    • Developed business strategy, branding concept, and bottom line to the market launch and established partnerships with bloggers, co-branding, and others, amplifying brand reach and retail presence.• Created a distribution concept, where clients receive the collection at home, select items for purchase and return unpurchased items, increasing the average sale by 300% compared to the online and retail store.• Presided and developed a franchise model amplifying the wholesale’s presence and increasing the total revenue by 56%, in 2015. • Tracked market and competitor’s performance, developing creative strategies that led translation of consumer trends into product strategy, having launched more than 20 fashion’s collections. • Implemented the e-commerce www.nicobaldo.com.br and formulated digital marketing strategies and brand content for SEO, Google AdWords, Email, and Social Media.
  • Tim Brasil
    Marketing Product Manager
    Tim Brasil Mar 2004 - Nov 2009
    Rio De Janeiro Area, Brazil
    • Contributed to the structuring of Value-Added Products’ department performing a R$1.1 billion data revenue in 2009, being responsible for P&L, Roadmaps, Forecast, Pricing and Bundling for a large portfolio of products, such as Downloads, Interactivities, VPN, and Mobile Payment.• Lead cross-functional team to develop, launch strategies and manage innovative products and initiatives, having launched the first Mobile TV (TIM TV), contributing to delivery innovation and youth attributes to the company’s image and the first data plan (TIM Dados) for mobile broadband access in Brazil, increasing data revenue by 20%.• Managed the first Mobile Music Store (TIM Music Store) - due to the launch the “Prêmio Info 2007 em Inovação de Serviço” (service innovation award) was granted to the company.• Negotiated contracts and partnerships with some of the biggest content providers such as Sony, Warner Music, Viacom, Disney, and EA, delivering one of the most complete mobile content offers in Brazil.
  • Claro Brasil
    Marketing Especialist
    Claro Brasil Jan 2002 - Mar 2004
    Rio De Janeiro Area, Brazil
    • Developed, launched and managed Pre-paid and Post-paid mobile plans, including the first hybrid plan in the Brazilian market - “Perfil Controle”. Planned/oversaw all the promotional activities for the managed products.• Managed the first innovative mobile virtual assistant – “Mediz”.• Worked closely in the structuring of Claro’s market intelligence department - workflow, databases, reports • Structured competitive analysis - sales, products, media, promotions and PDVs' reports.
  • Bradesco Seguros
    Marketing Manager
    Bradesco Seguros Jun 2001 - Jan 2002
    Rio De Janeiro Area, Brazil
    • Developed and managed incentive and sales campaigns covering more than 6,000 brokers and more than R$3 million budgets. • Developed and managed direct and relationship marketing strategies and campaigns focused on customers and sales force, for the largest insurance company in Brazil and Latin America.
  • Tranquilidade
    Senior Marketing Analyst
    Tranquilidade Aug 1999 - May 2001
    Rio De Janeiro Area, Brazil
    • Developed, executed and managed a portfolio of insurance products for business and consumer segments• Managed country distribution channels, adjusting marketing actions to commercial needs through relationship marketing, visual standards and the development of promotional campaigns at sales channels.• Completed Bancassurance Trainee program at the Corporate Headquarters in Portugal.
  • Generali Brasil
    Marketing Analyst
    Generali Brasil Nov 1996 - Mar 1999
    Rio De Janeiro Area, Brazil
    • Planned and executed events calendar for sales and corporate including participation in more than 40 national Congresses and Partners Stores’ launches. • Worked and negotiated with events agencies and infrastructure suppliers.

Tathiana K. Fonseca Skills

Product Management Business Strategy Branding Marketing Strategy Leadership Management Digital Marketing Marketing Entrepreneurship Product Marketing Business Innovation Social Media Strategy Business Planning Strategic Thinking Innovation Business Development Value Added Services Start Ups E Commerce Mobile Payments Product Innovation Direct Marketing Operations Management Team Leadership Creativity Skills Strategy Execution Event Planning Competitive Analysis Strategic Planning Marketing Management Project Management Facebook Marketing Insurance Telecommunications Email Marketing Product Development Google Adwords Microsoft Office Adobe Photoshop Cross Functional Team Leadership Team Management Portuguese English Spanish Mailchimp Mobile Banking Business To Business

Tathiana K. Fonseca Education Details

Frequently Asked Questions about Tathiana K. Fonseca

What company does Tathiana K. Fonseca work for?

Tathiana K. Fonseca works for Priceline

What is Tathiana K. Fonseca's role at the current company?

Tathiana K. Fonseca's current role is MBA | Marketing | Partnerships | Entrepreneur | Business Development.

What is Tathiana K. Fonseca's email address?

Tathiana K. Fonseca's email address is ta****@****ail.com

What is Tathiana K. Fonseca's direct phone number?

Tathiana K. Fonseca's direct phone number is +121364*****

What schools did Tathiana K. Fonseca attend?

Tathiana K. Fonseca attended Harvard Business School Online, Udacity, Ibmec, Federal University Of Rio De Janeiro.

What skills is Tathiana K. Fonseca known for?

Tathiana K. Fonseca has skills like Product Management, Business Strategy, Branding, Marketing Strategy, Leadership, Management, Digital Marketing, Marketing, Entrepreneurship, Product Marketing, Business Innovation, Social Media.

Who are Tathiana K. Fonseca's colleagues?

Tathiana K. Fonseca's colleagues are Karl Gustav, Kenny Leonel Maldonado Rodríguez, Donna Gentrup, Jessica Bondoc, Jason To, Lisa Maldonado, Shawn Thomas.

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