Tom Thompson

Tom Thompson Email and Phone Number

Passionate about Improving the Customer Sales and Service Experience @ HealthFirst
Tom Thompson's Location
Greater Seattle Area, United States, United States
Tom Thompson's Contact Details

Tom Thompson personal email

Tom Thompson phone numbers

About Tom Thompson

Sales and marketing strategist with spectrum of deep experience creating B2B and B2C demand generation and conversion success through content marketing, social media, digital advertising, telemarketing and inbound. Top Company Marketer awardee. Groundbreaking role with several companies. Expertise: Optimized content, email marketing, digital campaign strategy and lead/opportunity management. Expert level skills in sales and marketing systems including Marketo, Dynamics, WordPress, social platforms, SEO tools.

Tom Thompson's Current Company Details
HealthFirst

Healthfirst

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Passionate about Improving the Customer Sales and Service Experience
Tom Thompson Work Experience Details
  • Healthfirst
    Senior Manager, Customer And Digital Experience
    Healthfirst Dec 2021 - Present
    Mukilteo, Wa, Us
    Managing the operational and strategic delivery of customer care and prospective buyer digital experiences.
  • Healthfirst
    Digital Marketing Manager / Demand Generation Lead
    Healthfirst Feb 2017 - Dec 2021
    Mukilteo, Wa, Us
    I lead HealthFirst's demand generation sales and marketing efforts and manage the Digital Marketing, Inbound and Telemarketing teams. Our efforts have produced 40% growth since 2018 in digital channel revenue, dramatic improvements in organic rank and a profitable pay-per-click presence.
  • Premera Blue Cross
    Manager, Customer Lifecycle Management
    Premera Blue Cross Nov 2015 - Nov 2016
    Mountlake Terrace, Washington, Us
    Leading a team of marketing consultants and marketing technologists with the mission to evolve largely print-based customer outreach and communications to a digital-centric experience.
  • Premera Blue Cross
    Manager Of Social Media Marketing
    Premera Blue Cross Mar 2011 - Oct 2015
    Mountlake Terrace, Washington, Us
    I launched the social media and content marketing function at Premera and LifeWise, leading a team of marketers in driving customer engagement through campaigns such as Premera Checkup Challenge, which resulted in 15,000 customers scheduling preventive doctor visits. I managed the social media customer service operations, oversaw content development, paid social media and content syndication campaigns, and served as the internal evangelist for social media, conducting dozens of brown bag sessions and trainings each year.
  • Premera Blue Cross
    Web Communications Manager
    Premera Blue Cross Mar 2007 - Mar 2013
    Mountlake Terrace, Washington, Us
    I was responsible for the public-facing content on Premera and LifeWise websites, primarily premera.com, lifewisewa.com, and lifewiseor.com. Duties included collaborating with content stakeholders to develop accurate, appropriate messaging meeting brand standards; daily edits and page reviews; and management of the company writing style guide, which I created.
  • Allyis Inc.
    Content Manager
    Allyis Inc. Jan 2006 - Mar 2007
    Kirkland, Wa, Us
    Managed content for the Microsoft Partner Program Marketing Center. Leadership position working with Microsoft FTEs, focused on presenting online marketing campaigns to Microsoft product resellers. Main duties: campaign presentation planning, content creation, page editing and layout, and collaboration with web production team.
  • Arent Fox Pllc
    Webmaster/ Web Content Editor
    Arent Fox Pllc Jan 2005 - Jan 2006
    Washington, Dc, Us
    Managed the content migration of the law firm's public web site to a new platform and user interface. After relaunch, I worked with attorneys and marketers to create, edit and publish web content. Working with a vendor, developed specifications for a new CMS that was launched after I left the firm.
  • Post Newsweek Tech Media
    Web Content Manager
    Post Newsweek Tech Media Oct 2000 - Dec 2004
    Managed the publication of content to the web sites of Government Computer News (gcn.com) and Washington Technology (washingtontechnology.com). Wrote, edited and published custom content for both sites. Edited and published regular e-letters on content subject areas covered by the publications. Managed the conversion of print content to the web site.
  • Phillips Publishing Inc.
    Executive Editor
    Phillips Publishing Inc. 1996 - 2000
    Directed editorial content for group of investment newsletters; edited advisor content; wrote direct-mail subscription campaign letters and related collateral; conceptualized and managed launch of the company's first investment websites.

Tom Thompson Skills

Content Management Social Media Social Media Marketing Content Strategy Web Content Blogging Corporate Communications Leadership Digital Marketing Facebook Marketing Sharepoint Marketing Communications User Experience Strategy Management Social Media Strategist Editing Online Marketing Program Management Powerpoint Web Design Content Development Web Analytics Web Development Web Content Writing Visio Html Internal And External Communications Web Content Management Public Relations Website Development Publishing Editorial Information Architecture Newsletters Cms Seo Dreamweaver Copywriting Content Management Systems Search Engine Optimization Stellent Web Project Management

Tom Thompson Education Details

  • Baylor University
    Baylor University
    General Business
  • West Texas A&M University
    West Texas A&M University
    Public Administration And Communications

Frequently Asked Questions about Tom Thompson

What company does Tom Thompson work for?

Tom Thompson works for Healthfirst

What is Tom Thompson's role at the current company?

Tom Thompson's current role is Passionate about Improving the Customer Sales and Service Experience.

What is Tom Thompson's email address?

Tom Thompson's email address is md****@****ail.com

What is Tom Thompson's direct phone number?

Tom Thompson's direct phone number is (800) 722*****

What schools did Tom Thompson attend?

Tom Thompson attended Baylor University, West Texas A&m University.

What are some of Tom Thompson's interests?

Tom Thompson has interest in Civil Rights And Social Action, Health, Human Rights, Poverty Alleviation.

What skills is Tom Thompson known for?

Tom Thompson has skills like Content Management, Social Media, Social Media Marketing, Content Strategy, Web Content, Blogging, Corporate Communications, Leadership, Digital Marketing, Facebook, Marketing, Sharepoint.

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