Led highly successful integrated marketing campaigns to drive local market opportunities throughout Latin America, leveraging strategic and executional leadership across product launches and ongoing marketing efforts for AirPods, iPad, Mac, and key Apple TV+ titles.- Drove collaboration efforts across Creative, Interactive, Channel, Retail, Partner Communications, PR, and Advertising teams of over 50 professionals, driving cohesive and impactful marketing initiatives.- Ensured consistency in messaging across all functional deliverables and flawless development and execution of world-class communications in support of Apple business goals.- Provided expert project management guidance to cross-functional teams, effectively communicating key milestones and providing leadership to meet timelines and budget requirements.- Served as a trusted localization expert, staying attuned to cultural trends and market nuances in Latin America, ensuring campaigns resonated with the target audience and maximizing their effectiveness.

Led brand strategy during highly visible and critical growth moment for the Nike Kids brand. - Developed a comprehensive and forward-thinking brand positioning and activations framework that aimed to inspire children to discover, develop a passion for, and stay engaged in sports.- Led global integrated go-to-market campaigns for key product launches and significant sport and cultural moments in service of the geographies to power the marketplace.- Re-imagined product innovation for kids by crafting unique consumer journeys, employing creative storytelling techniques, and demonstrating excellence in product marketing.- Orchestrated successful and collaborative projects across multiple teams, including Product, Merchandising, Brand Creative, External Agency Partners, Retail, PR, Digital, Media, and Geographies.

Led large cross-functional teams of 50+ for key product launches & key brand moments focused on promoting body diversity, gender equality and increased female access to sport.- Set strong brand strategy and vision, created unique and inspiring briefs, partnered with cross-functional teams to obsess cross-channel direct to consumer journeys and excellence in brand creative storytelling. - Partner with Product and Merchandising teams to create brand architecture and annual calendar across product launches, brand awareness campaigns and cultural moments.- Delivered KPI’s, synthesized and reported campaign insights, learnings and results for senior leadership and cross-functional teams.

Created and led a new team responsible for revolutionizing the Nike Tennis Brand to a digital first approach.- Led the brand and commerce experience for Nike Tennis across Nike.com, Nike Apps and Social Channels.- Partnered with analytics, UX and SEO teams to monitor and identify opportunities for optimization of the digital ecosystem.- Delivered key KPI’s for revenue, conversion, and traffic through optimizing the digital ecosystem and deliver premium consumer journeys across all digital touch points.- Drove social content creation for world’s biggest tennis events in collaboration with tier 1 athletes and celebrities.

Contributed to global marketing campaigns for Nike's most pinnacle product collaborations.- Played an instrumental role in the development of Nike's pioneering scarcity strategy, which showcased exclusive, limited edition products designed to evoke a sense of rarity and exclusivity, captivating consumers and fueling their desire to take immediate action.- Spearheaded the successful establishment of NikeLab's exclusive, trendsetting, and premium retail footprint in select cities worldwide.

Served as Project Lead for Nike’s (client) 2014 World Cup marketing presence in Brazil. - Served as onsite point-person during the event ensuring execution excellence.- Responsible for the planning and logistics of Nike’s onsite event marketing and brand activation.- Liaised between German, United States, and Brazilian leadership to execute successful event.

Led strategy and insights projects for one of the largest retail groups in Brazil: Magazine Luiza.- Played an integral role in developing long-term communication strategy for the client.- Conducted primary and secondary consumer research and used findings to inform strategic direction and recommendations for the client.