ENGINEER | MBA | PRODUCT MANAGER | MARKET INSIGHTS AMBASSADOR | Some will say I am an engineer gone rogue, most will agree I am the right blend between a marketeer and an engineer. If you have a challenge that a mainstream marketeer is struggling to fix, I'm the right person for the job.I am the customer and business champion. I work closely with bright engineers and global cross functional teams to transform customer needs into products and services.My passion is to enable market insights & analytics to drive product innovation and future product portfolio. My motto is: every dollar you spend in an idea that no one is willing to pay for -- is a lost dollar. Faced with a blank canvas I thrive exploring what avenues a company, product or portfolio could take. Adding extra millions to the bottom-line while launching those ideas is always a fun side effect of what I do. For the past 17 years I mastered automotive, medical, science and technology industries - varying from startups to large multinationals. Which means I can speak many languages and I'm expert in translating marketing fluff and geek talk into messages that everyone can understand and act upon.I love making new professional acquaintances. Reach out if you want to talk business, technology or need a sounding board for crazy ideas.Specialties: Upstream Marketing | Market Strategy | Lean | Agile | Product Management | Product Strategy | Customer Segmentation | Business Analysis | Medical Devices | Pharmaceutical Industry | Fuel Cells | Sales Forecasting | Patient Models | Automotive | Lean Business Canvas | Human Centered Design