Tj Hernandez

Tj Hernandez Email and Phone Number

Founder and Freelance Graphic Designer @ Bruha Design Agency
Grand Rapids, MI, US
Tj Hernandez's Location
Phoenix, Arizona, United States, United States
About Tj Hernandez

With over a decade of experience in creativity, advocacy, and strategy, TJ specializes in transforming ideas into impactful brands that empower communities. As the founder of Bruha Design, she leads a women-led creative agency that collaborates with nonprofits, small businesses, and progressive movements to craft meaningful campaigns, original visuals, and purpose-driven branding.TJ's journey is rooted in a passion for equity and storytelling, shaped by early experiences as a community organizer and designer for LGBTQ+ youth. From managing marketing for local brands at Whole Foods to growing organizations like Progress Arizona, she's honed her expertise in creative direction, branding, and social impact strategies. TJ approach's every project with a commitment to honesty, quality, and collaboration, inspired by her ancestral roots and a belief in the power of creativity to drive change.

Tj Hernandez's Current Company Details
Bruha Design Agency

Bruha Design Agency

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Founder and Freelance Graphic Designer
Grand Rapids, MI, US
Tj Hernandez Work Experience Details
  • Bruha Design Agency
    Founder And Freelance Graphic Designer
    Bruha Design Agency
    Grand Rapids, Mi, Us
  • Bruha Design Agency
    Founder
    Bruha Design Agency 2019 - Present
    We specialize in crafting and promoting impactful brands and campaigns that resonate with community values and organizational missions. From logos and branding to brochures, mailers, and educational materials, we provide businesses and nonprofits with the tools they need to succeed. We also manage and grow social media platforms, amplifying awareness of critical human rights issues and advocating for policy changes that drive real impact.By collaborating with local organizations, we support sustainability initiatives that strengthen communities.
  • The Colibri Collective
    Creative Director
    The Colibri Collective Jan 2024 - Nov 2024
    Phoenix, Arizona, Us
    Assign tasks and set deadlines for all projects through a traffic management systemDevelop high quality work, review and proofread all materials before submission, serving as the final approver for the teamLead brainstorm sessions and develop creative strategies while managing multiple projectsCoordinate with other departments to ensure projects are completed in an efficient and timely mannerConduct annual performance reviews and assess work quality and quantityDefine creative briefs, review design and copy to ensure alignment with project goalsReview copy and provide input and directionManage the implementation of brand elements across business materials, ensuring consistency of communication points, logos and brand guidelineExecute creative strategies aligned with the values of political, educational, and non-profit clientsMonitor project progress in a fast-paced environment, making necessary adjustments for successful executionCollaborate with external partners, including vendors, photographers, and contractors
  • Progress Arizona
    Director Of Creative Strategy And Social Media
    Progress Arizona Sep 2022 - Jan 2024
    Design and brand compelling print and digital content including graphics, flyers, web templates, and other promotional material for organization and 15+ C3/C4 organizations within the coalition.Manage the development and implementation of a unified marketing process to help increase voter registration based on polling and research development.Maintain and curate all social media accounts (Facebook, Instagram, Threads, Twitter and Wordpress) totaling to 15,000+ followers, ensuring consistent and engaging content.Establish team processes and structure, including calendars, priorities, production, budgets, leading cross-team collaboration for efficiency. Plan and schedule the release of media content, conduct analysis and testing of links and websites to guarantee accessibility to all users.Ensure organic content programs are inclusive of partners’ work and address issues affecting working people and marginalized communities. Supervise the creation of (or creating) digital content and assets for paid media ensuring alignment with brand specifications, including but not limited to website content, video, audio and other marketing materials.Identified programmatic information on social media platforms, leading to an increase of 25,000+ email subscribers.Developed and executed volunteer recruitment strategies, transforming volunteers into local leaders and ensuring outreach in various communities.
  • Progress Arizona
    Creative Design And Social Media Manager
    Progress Arizona Sep 2020 - Sep 2022
    Create digital ballot guides for the 2022 midterm elections, totaling to 148,000 website uses and reaching over 7,000 instagram accounts with over 750 saves and 10.5K impressions.Designed mailers for Arizona’s 2022 Midterm Election designated to target 248,000 voters in specific Maricopa County legislative districts.Establish and increase Progress Arizona’s social media followers including Facebook, Instagram and Twitter totaling over 8,000+ followers while also developing content material.Create over 200+ graphics to hold elected officials accountable on issues like LGBTQ+ rights, education funding, reproductive justice and a variety of other social justice issues.Manage, track and report data analytics for the release of social media content while proposing campaigns strategy, tone and messaging for rapid responses, educational graphics and more.Maintain the company's website content management system and enhanced the search engine optimization strategy resulting in increased website traffic.
  • Progress Arizona
    Multimedia Coordinator
    Progress Arizona Aug 2019 - Sep 2020
    Led the development of print and digital marketing materials including graphics, banners, billboards, flyers and web templates for 15+ C4 organizations.Collaborated with 25+ C3 organizations, data analysts, video editors and developers to organize a unified marketing process, produce concept designs and video motion graphics to increase voter registration turnout in 2020.Created and promoted assets for an annual digital Progress Scorecard – a multi-issue scorecard used by Arizonan citizens through the course of the legislative session that achieved 14,050 website visits.Designed 12 versions of bilingual mailers and digital ads for Arizona voters in key districts, totaling 46,800 voter guides mailed.Created custom stickers that fundraised $5,000 and recruited sponsors to support organizations.Increased email subscribers by 500+ with promotional materials.
  • Giving Tree Dispensary
    Brand Development Manager
    Giving Tree Dispensary Oct 2018 - Oct 2019
    Phoenix, Arizona, Us
    Developed 3 brand identities for starter cannabis company which include brand standards, logos, digital and social media creative, presentations, packaging and other multimedia.Executed day-to-day requests from 5+ teams while maintaining excellent time management skills and establishing strong relationships with entire staff and vendors.Worked alongside with Design Manager to ensure all projects are done from start to finish, within budget, on time and as efficient and accurate as possible in a fast-pace environment.Reviewed, researched and analyzed competitors, existing initiatives, past projects, and customer research to ensure effectiveness, relevance, and competitiveness.Maintained awareness of current industry trends and technology standards and create visual content across all channels (Web, print, in-store, merchandise)Identified and improved organizational development aspects that would improve content (ie: employee communication, staff participation in the company’s marketing)Created promotional social media content and publishing of high-quality content for social media while improving Instagram followers and engagement - Gained followers from 1,000 to 6,000 in a span of 8 months.
  • Trader Joe'S
    Store Artist
    Trader Joe'S Jul 2018 - Jan 2019
    Monrovia, California, Us
    Designed handmade chalk signs to highlight products, promote new items, and inform customers in a visually appealing and engaging manner.Created custom chalkboard menus, event signage, and product promotions for local businesses and events.Assisted customers in finding products, answered questions, and provided suggestions to enhance their shopping experience.Ensured all product shelves had clear and accurate price tags, maintaining a seamless shopping experience.Worked with team members to develop eye-catching displays and thematic signage to align with store campaigns and seasonal promotions.
  • Whole Foods Market
    Store Graphic Designer
    Whole Foods Market Feb 2013 - Jul 2018
    Austin, Tx, Us
    Created, adjusted and installed promotional collateral and signage utilizing Chalk Markers and Illustrator mediums while upholding brand standards.Collaborated with more than 10 departmental managers on strategies to promote and merchandise specials that effectively increase sale margins.Partnered and consulted with team members and develop graphic design to ensure marketing goals effectively highlight promotional products and events. Designed, audited and monitored signage to ensure quality and mandatory regulations.Mentored and directed junior designers and develop materials to ensure program and event initiatives fully achieve. Managed and produced projects, while under pressure, to meet deadlines for various store openings and resets. Facilitated trainings, managed inventory and equipment that support 200+ users meeting strict budget demands.

Tj Hernandez Education Details

  • The Art Institute Of New York City
    The Art Institute Of New York City
    Graphic Design

Frequently Asked Questions about Tj Hernandez

What company does Tj Hernandez work for?

Tj Hernandez works for Bruha Design Agency

What is Tj Hernandez's role at the current company?

Tj Hernandez's current role is Founder and Freelance Graphic Designer.

What schools did Tj Hernandez attend?

Tj Hernandez attended The Art Institute Of New York City.

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